Hi, I’m Mariana Moreira Cesar a Graphic Designer and Product Designer with more than three years of professional experience. I’ve spent the last two years freelancing in Brazil and Europe, redesigning B2C digital products, including e-commerce platforms and healthcare applications, and delivering usability-focused iterations. My work blends user-centered research, usability testing, and high-fidelity interface production, from wireframes to full platform redesigns. Beyond digital products, I contribute to an architecture studio designing intuitive wayfinding systems that improve spatial accessibility and environmental usability. I thrive in multidisciplinary teams and value collaboration, continuous learning, and delivering thoughtful solutions in dynamic contexts. I’m open to global opportunities and excited to broaden my experience across diverse markets.

Mariana Moreira

Hi, I’m Mariana Moreira Cesar a Graphic Designer and Product Designer with more than three years of professional experience. I’ve spent the last two years freelancing in Brazil and Europe, redesigning B2C digital products, including e-commerce platforms and healthcare applications, and delivering usability-focused iterations. My work blends user-centered research, usability testing, and high-fidelity interface production, from wireframes to full platform redesigns. Beyond digital products, I contribute to an architecture studio designing intuitive wayfinding systems that improve spatial accessibility and environmental usability. I thrive in multidisciplinary teams and value collaboration, continuous learning, and delivering thoughtful solutions in dynamic contexts. I’m open to global opportunities and excited to broaden my experience across diverse markets.

Available to hire

Hi, I’m Mariana Moreira Cesar a Graphic Designer and Product Designer with more than three years of professional experience. I’ve spent the last two years freelancing in Brazil and Europe, redesigning B2C digital products, including e-commerce platforms and healthcare applications, and delivering usability-focused iterations. My work blends user-centered research, usability testing, and high-fidelity interface production, from wireframes to full platform redesigns.

Beyond digital products, I contribute to an architecture studio designing intuitive wayfinding systems that improve spatial accessibility and environmental usability. I thrive in multidisciplinary teams and value collaboration, continuous learning, and delivering thoughtful solutions in dynamic contexts. I’m open to global opportunities and excited to broaden my experience across diverse markets.

See more

Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Advanced
Italian
Beginner

Work Experience

UI/UX Designer at Freelance
January 1, 2024 - Present
Product Designer focusing on UI and digital product development in collaboration with multidisciplinary teams. Contributed to the creation and evolution of applications and websites for brands in Brazil. Created high-fidelity interfaces, wireframes, and prototypes for complete platform redesigns. Redesigned and optimized e-commerce platforms with emphasis on usability, conversion, and user experience.
Visual Communication Designer at Estúdio Protobox
November 1, 2025 - Present
Developed and delivered Visual Communication systems that complement architectural projects, focusing on clarity, usability, and user experience in educational environments. Designed environmental graphics and wayfinding systems; created visual assets for physical spaces (murals, illustrations, mascots, and graphics) to enhance engagement; adapted brand identities across surfaces and formats; curated color palettes, typography, and visual hierarchies to support intuitive communication and accessibility.
Industrial Designer / Graphic Designer at Signus Indústria Ótica
September 1, 2023 - November 1, 2025
Product Designer responsible for strategic development of Signus and Marca Própria brands from concept to validation, with emphasis on innovation, ergonomics, and alignment with the Brazilian market. Developed ergonomic optical frames, created and evolved product collections, applied user-centered design to balance aesthetics, functionality, and production feasibility, and enhanced product visual identity to strengthen brand positioning.
Graphic Designer at Signus Indústria Ótica
September 1, 2023 - November 1, 2025
Led visual communication, branding, and institutional materials for national marketing, sales, and operations. Specialized in logo design and standardization for optical retailers, producing and updating 50+ logos per month to ensure nationwide visual consistency. Developed internal marketing assets (presentations, banners, institutional materials) for 380+ employees and collaborated with marketing, product, and commercial teams to maintain agility and alignment with business goals.

Education

Specialization in Graphic Design at UNICAMP
January 1, 2023 - February 1, 2025
Bachelor's Degree in Architecture & Urban Planning at Pontifícia Universidade Católica - PUC Minas
January 1, 2016 - July 1, 2022
Academic Exchange at Universidade Fernando Pessoa - UFP
September 1, 2021 - March 1, 2022
Language Study Exchange at ILAC - International Language Academy of Canada
February 1, 2018 - July 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Education, Software & Internet, Retail, Professional Services, Media & Entertainment