I am a self-motivated digital marketing professional with practical experience in digital marketing, social media management and analytics, e-commerce optimization, and project management. I enjoy turning data-driven insights into strategy and results. I thrive in fashion and startup environments, with a passion for content development, market research, communication, and sourcing. I am dedicated to collaboration, continuous learning, and delivering measurable outcomes.

Mohamed Abdelbaki

I am a self-motivated digital marketing professional with practical experience in digital marketing, social media management and analytics, e-commerce optimization, and project management. I enjoy turning data-driven insights into strategy and results. I thrive in fashion and startup environments, with a passion for content development, market research, communication, and sourcing. I am dedicated to collaboration, continuous learning, and delivering measurable outcomes.

Available to hire

I am a self-motivated digital marketing professional with practical experience in digital marketing, social media management and analytics, e-commerce optimization, and project management. I enjoy turning data-driven insights into strategy and results.

I thrive in fashion and startup environments, with a passion for content development, market research, communication, and sourcing. I am dedicated to collaboration, continuous learning, and delivering measurable outcomes.

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Language

English
Fluent
Dutch
Beginner
Arabic
Fluent

Work Experience

Digital Marketing Specialist at FirmEU
January 1, 2025 - Present
Supporting marketing strategy development and execution across FirmEU, FirmNL, PayFirmly, and side projects; conducting SEO research, building backlinks, and initiating affiliate partnerships; community building on LinkedIn, Reddit, and niche forums; monitoring KPIs and delivering data-driven insights; assisting with optimizing paid advertising campaigns.
Content Operations Analyst at Welocalize
January 1, 2024 - January 1, 2025
Quality checks on website content in the EMEA region, ensuring accuracy, meaning, and user-friendliness; monitoring performance with Google Analytics and Power BI; processing raw product data into high-quality digital content; ensuring brand guidelines and compliance; coordinating content-related projects and cross-functional teams; assisting Product with tooling and issue reporting.
Project Coordinator / Go-To-Market (E-commerce) at Crocs Europe
September 1, 2022 - September 1, 2023
Managed content production for the e-commerce department across EMEA and Asia; briefed and tracked creatives; developed, launched, and optimized digital campaigns; coordinated with digital channels to ensure assets and products were in place; maintained GTM calendar and prepared GTM activity reports; researched digital competitors and consumer moments; managed influencer collaborations and social media activities.
Marketing Coordinator and Venture Sourcing Officer at WorldStartup
April 1, 2021 - September 1, 2021
Analyzed marketing campaigns with Google Analytics; created compelling content; helped design and implement content strategies; contributed to the Development of Innovation Landscape service (a comprehensive overview of agri-tech innovations); finalized the business model, visualized the end-product, and drafted a marketing plan; cleaned and expanded venture datasets and reached out to founders to raise awareness.
Content Operations Analyst (Freelance) at Welocalize
January 1, 2024 - January 1, 2025
Conducted quality checks on website content in the EMEA region to ensure accuracy, clarity, and usability. Identified and reported content-related bugs, monitored performance with Google Analytics and Power BI, and processed raw product data into high-quality digital content. Ensured proper categorization and brand compliance, conducted regular content audits, and supported cross-functional content projects. Collaborated with marketing, design, and product teams and assisted the Product team with technical issue reporting and tool development.

Education

Bachelor of European Studies at The Hague University of Applied Sciences
January 11, 2030 - February 11, 2026
Bachelor of European Studies (Business Administration) at The Hague University of Applied Sciences
January 11, 2030 - February 11, 2026
Bachelor of European Studies (Business Administration) at The Hague University of Applied Sciences
January 11, 2030 - February 11, 2026
Exchange Program at Assumption University, Bangkok
January 11, 2030 - February 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Education, Other, Consumer Goods