Muhammad Rahil

Available to hire

I am a seasoned UX/Product Designer with over 18 years of experience delivering high-impact digital solutions primarily across the MENA region.

About

I am a seasoned UX/Product Designer with over 18 years of experience delivering high-impact digital solutions primarily across the MENA region. I specialize in transforming complex business challenges into intuitive, scalable, and conversion-focused user experiences, combining deep expertise in product usability, user research, and cross-functional collaboration.

I am passionate about balancing user needs, business goals, and technical feasibility to create strategic design solutions. Certified in Product Management and DesignOps, I thrive in fast-paced environments, driving growth, simplifying workflows, and elevating customer satisfaction through innovative user-centered design.

  • Joined August 2025

Industry experience

  • Professional Services
  • Software & Internet
  • Media & Entertainment
  • Retail

More experts in Dubai, United Arab Emirates

Projects · 6

Dream Journey Tourism Hub

Dream Journey, a tourism company aiming to modernize its digital presence, approached me to completely redesign their customer-facing platform—a comprehensive travel and vacation hub. The project’s goal was to streamline the user journey from discovery to booking, enabling users to explore tours, reserve packages, and manage every part of their travel experience online. The platform needed to accommodate a wide range of travel segments including family holidays, solo adventures, and couples getaways—while also supporting backend features like user dashboards, refunds, and support ticketing. One of the most user-centric features was the “Reserve Now, Pay Later” capability, requiring trust, transparency, and clear user guidance throughout the booking flow. Complete project details are available at: https://www.twine.net/signin

  • Product Designer
  • UI Designer
  • UX Designer
  • +1
DMCC Smart City Portal

Dubai Multi Commodities Centre (DMCC), one of the UAE’s leading Freezone authorities, embarked on a bold initiative to transform its community services into a unified Smart City digital portal. The portal was envisioned as a central hub connecting DMCC business owners, residents, and visitors with a comprehensive suite of services—from permits and licensing to events, directories, and family activities. This web-based platform needed to accommodate both B2B and B2C use cases, integrating DMCC’s internal services with key government offerings in a way that felt seamless, secure, and user-friendly. Complete project details are available at: https://www.twine.net/signin

  • UI Designer
  • UX Designer
Roxana Aesthetics Website Redesign

Roxana Aesthetics Clinic, a premium wellness brand specializing in non-invasive body, skin, and hair treatments, engaged me to completely overhaul their digital presence. The previous website lacked clarity, mobile responsiveness, and did not reflect the high-touch, clinical quality of their in-person services. The goal was to design a corporate-yet-commercially effective website that balanced the brand’s professional medical reputation with the needs of end users seeking aesthetic solutions. Core requirements included showcasing treatment information with before-and-after visuals, introducing expert practitioners with trust-building content, and enabling seamless online appointment booking and expert consultations. Complete project details are available at: https://www.twine.net/signin

  • UI Designer
  • UX Designer
  • Web Designer
ADCB Consumer App

Abu Dhabi Commercial Bank (ADCB), one of the UAE’s leading financial institutions, approached our team with a pressing need to rethink the user experience of their consumer mobile banking application. Feedback from users highlighted a growing frustration: key features like fund transfers, bill payments, and service requests were either difficult to locate or buried within complex flows. The core objective was to redesign the application experience, prioritizing ease of navigation, discoverability of essential features, and streamlined transactional journeys—without compromising the security and compliance requirements of a financial platform. Complete project details are available at: https://www.twine.net/signin

  • Product Designer
  • UX Designer
ADDC Mobile App

Abu Dhabi Distribution Company (ADDC), a key utility provider in the UAE capital, sought to redesign its consumer mobile application to better serve residents managing their Electricity and Water services. The app allows users to perform essential tasks like bill payments, move-in/move-out requests, tracking consumption, managing multiple properties, and requesting refunds. The existing application had become outdated, with users reporting friction in navigation, difficulty finding key features, and a lack of clarity around service status updates. The objective of this redesign was to deliver a modern, intuitive, and responsive experience that simplifies everyday utility tasks, encourages self-service, and improves transparency around service status and consumption. Complete project details are available at: https://www.twine.net/signin

  • Product Designer
  • UX Designer
NEOM Travel Trade Website

NEOM, Saudi Arabia’s ambitious futuristic region, approached us with a vision to create a compelling digital presence tailored specifically for travel industry professionals. The goal was to design and launch the Travel Trade Website, a B2B platform that would invite and engage travel business owners—tour operators, agencies, and industry stakeholders—to discover NEOM’s untapped destinations and form strategic travel partnerships. This initiative was part of NEOM’s broader mission to position itself as the next global travel destination by creating tools that empower partners to promote and include NEOM in their travel offerings. The platform needed to reflect NEOM’s innovation-led values while providing clear, practical information and resources for potential partners. Complete project details are available at: https://www.twine.net/signin

  • Product Designer
  • UI Designer
  • UX Designer

Work experience· 24 roles

Design Manager - UI/UX · Design Ninja FZ LLC (Freelance)Dec 2023 – Present · 3 yrs

Lead and mentor high-performing UI/UX teams, driving innovation through user-centered design and strategic execution. Responsibilities included recruiting and developing top-tier design talent while managing project scopes, budgets, and timelines to ensure quality and consistency. Streamlined workflows and maintained clear communication frameworks to align design execution with business goals. Integrated industry trends and design best practices to elevate team performance and creative output, focusing on scalable, intuitive digital experiences across web, mobile, and enterprise platforms.

Design Manager - UI/UX · Design Ninja FZ LLC (Freelance)Dec 2023 – Present · 3 yrs

Lead and mentor UI/UX teams driving innovation through user-centered design and strategic execution. Manage recruitment, project scopes, budgets, and timelines ensuring quality and consistency. Streamline workflows and maintain clear communication to align design execution with business goals. Integrate industry trends and design best practices to elevate team performance and creative output, delivering scalable digital experiences across web, mobile, and enterprise platforms while fostering a culture of growth and design excellence.

Design Manager - UI/UX · Design Ninja FZ LLC (Freelance)Dec 2023 – Present · 3 yrs

Leading and mentoring high-performing UI/UX teams by driving innovation through user-centered design and strategic execution. Recruiting and developing top-tier design talent and managing project scopes, budgets, and timelines to ensure quality and consistency. Streamlining workflows and maintaining clear communication frameworks aligned with business goals. Integrating industry trends and best practices to elevate team performance and delivering scalable, intuitive digital experiences across web, mobile, and enterprise platforms while fostering a culture of growth and design excellence.

Senior UX Designer · Publicis SapientJun 2023 – Aug 2025 · 2 yrs 3 mos
Senior UX Designer · Publicis Sapient (Fulltime)Jun 2023 – Aug 2025 · 2 yrs 3 mos
Senior UX Designer · Publicis SapientJun 2023 – Aug 2025 · 2 yrs 3 mos
Senior Designer · LMTD MENA FZ LLCJan 2019 – Aug 2025 · 6 yrs 8 mos
Senior Designer · LMTD MENA FZ LLC (Fulltime)Jan 2019 – Aug 2025 · 6 yrs 8 mos

Education

MBA, Project Management · Sunshine University2023 – 2025
MBA, Project Management · Sunshine University2023 – 2025
MBA, Project Management · Sunshine University2023 – 2025

Certifications and awards· 79

Certified in Product Management2030 – 2025
Certified in DesignOps2030 – 2025
LinkedIn Learning - Advance Your Skills In User Experience Design2030 – 2025
LinkedIn Learning - Agile User Experience Design And Research2030 – 2025

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