Challenge:
• Design a collaborative project management SaaS platform to eliminate friction in design-to-development handoffs and standardize cross-functional workflows for creative and technical teams.

Responsibilities and Outcomes:
• Led the end-to-end user-centered design process as the sole UX Designer, from initial problem discovery to final high-fidelity prototyping.
• Conducted qualitative user research to identify critical pain points, including workflow fragmentation, version control confusion, and administrative overhead.
• Developed targeted personas (Emily Anderson and Oliver Thompson), user journey maps, and complex user flows to bridge the communication gap between designers and developers.
• Designed low-fidelity and high-fidelity prototypes utilizing a high-energy brand palette (#F54646), focusing on a “simple yet professional” interface for high-pressure environments.
• Ensured accessibility excellence by implementing a strict text hierarchy and verifying that all UI elements met WCAG AA color contrast compliance.
• Executed usability studies that drove major design iterations, such as optimizing the “Design Asset Panel” and refining project-level navigation for better efficiency.

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Challenge:
• To replace the use of informal, personal messaging apps (e.g., WhatsApp) for academic communication within the Modern Montessori School (MMS), which led to blurred professional boundaries, information clutter, and a lack of role-based security and tracking.

Responsibilities and Outcomes:
• Served as the Sole Designer, leading the entire user-centered design process from user research to high-fidelity prototype.
• Conducted qualitative user research (interviews and surveys) with students and teachers to identify core pain points around professional boundaries, information clutter, and security.
• Defined the Information Architecture, user journeys, problem statements, and user flows for a simple, structured, and secure mobile application.
• Designed low-fidelity and high-fidelity wireframes and prototypes using Figma, focusing on Mobile App Design and motion.
• Conducted usability studies, leading to design iterations that incorporated essential features like a clear Reply-to-Message feature to enhance conversational coherence.
• Successfully delivered a secure, role-gated communication platform that enables class-specific interaction between students and teachers.

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Challenge:
• Design a high-efficiency mobile ordering application to eliminate customer wait times and reduce errors associated with large, complex coffee orders for busy professionals.

Responsibilities and Outcomes:
• Served as the sole UX/UI Designer, leading the entire user-centered design process from concept to high-fidelity prototype.
• Conducted qualitative user research (interviews and surveys) with busy professionals to identify core pain points around speed, accuracy, and logistics.
• Developed personas (Caitlin Chen and Kimball Cho), user journeys, and user flows optimized for rapid pick-up and delivery.
• Designed low-fidelity and high-fidelity wireframes and prototypes, prioritizing WCAG AA accessibility and a clean, intuitive ordering process.
• Conducted usability testing, leading to design iterations that incorporated essential features like flexible pick-up time scheduling and prominent cart item deletion.

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Challenge:
• Design an accessible, city-wide touchscreen network to provide immediate assistance to individuals in need.

Responsibilities and Outcomes:
• Served as the sole UX Designer, leading the entire user-centered design process.
• Conducted user research with 8 vulnerable individuals to understand their needs and challenges in emergency situations.
• Developed personas, user journeys, and empathy maps to inform the design of the touchscreen interface.
• Designed low-fidelity and high-fidelity wireframes and prototypes, focusing on accessibility and ease of use.
• Conducted usability testing with positive feedback on the interface’s clarity and simplicity.

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Challenge:
• Design an online banking platform that enables users to easily open and manage personal and business bank accounts.

Responsibilities and Outcomes:
• Led the UX design for this project, focusing on user research, information architecture, and interaction design.
• Defined personas, user journeys, and empathy maps to guide the design process and ensure a user-centered approach.
• Designed user flows and wireframes to optimize the account opening and management processes.
• Conducted usability testing with 3 participants, gathering feedback that led to improvements in navigation and task completion.

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Challenge:
• Design an e-commerce app that simplifies the process for gamers to purchase gaming equipment.

Responsibilities and Outcomes:
• Led the end-to-end design process, including user research, wireframing, prototyping, and usability testing.
• Conducted 5 user interviews to understand gamer needs and preferences, identifying key features such as personalized recommendations and easy product comparisons.
• Created low-fidelity and high-fidelity wireframes and prototypes using Figma, iterating based on user feedback and stakeholder input.
• Improved the product search functionality, resulting in a 25% increase in product findability during usability tests.

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