I am a results-driven Digital Marketing Director and Full Stack Marketer with over 10 years of experience leading performance marketing, SEO, paid media, and digital transformation strategies across various industries. My passion lies in building and executing data-driven marketing campaigns that drive revenue growth, increase ROI, and enhance brand visibility. With proven expertise in paid advertising, marketing automation, SEO, and CRO, I have consistently helped brands scale and improve their digital performance. Throughout my career, I have managed multi-million AED budgets, led cross-functional teams, and implemented advanced tracking and analytics tools to optimize business outcomes. I am dedicated to continuous learning and thrive in leading digital marketing innovations that deliver tangible business results and exceptional customer engagement.

M. Rukhshan Ali

I am a results-driven Digital Marketing Director and Full Stack Marketer with over 10 years of experience leading performance marketing, SEO, paid media, and digital transformation strategies across various industries. My passion lies in building and executing data-driven marketing campaigns that drive revenue growth, increase ROI, and enhance brand visibility. With proven expertise in paid advertising, marketing automation, SEO, and CRO, I have consistently helped brands scale and improve their digital performance. Throughout my career, I have managed multi-million AED budgets, led cross-functional teams, and implemented advanced tracking and analytics tools to optimize business outcomes. I am dedicated to continuous learning and thrive in leading digital marketing innovations that deliver tangible business results and exceptional customer engagement.

Available to hire

I am a results-driven Digital Marketing Director and Full Stack Marketer with over 10 years of experience leading performance marketing, SEO, paid media, and digital transformation strategies across various industries. My passion lies in building and executing data-driven marketing campaigns that drive revenue growth, increase ROI, and enhance brand visibility. With proven expertise in paid advertising, marketing automation, SEO, and CRO, I have consistently helped brands scale and improve their digital performance.

Throughout my career, I have managed multi-million AED budgets, led cross-functional teams, and implemented advanced tracking and analytics tools to optimize business outcomes. I am dedicated to continuous learning and thrive in leading digital marketing innovations that deliver tangible business results and exceptional customer engagement.

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Language

English
Fluent
Urdu
Fluent
Hindi
Fluent
Panjabi, Punjabi
Fluent
Arabic
Intermediate

Work Experience

Digital Marketing Director at Q Holding LLC
February 28, 2025 - September 1, 2025
Led the development and execution of full-funnel digital marketing strategies encompassing SEO, paid media, social media, content marketing, and email automation to drive business growth. Managed multi-million AED advertising budgets and optimized spend across Google, Meta, LinkedIn, and programmatic display networks to maximize ROI. Spearheaded eCommerce and lead generation campaigns on Shopify, Magento, and WooCommerce platforms enhancing sales conversions. Developed marketing automation workflows using HubSpot and Marketo increasing customer engagement and retention. Led a team of 10+ marketing professionals, overseeing campaign execution, A/B testing, and performance analysis. Implemented CRO frameworks improving landing page and UI/UX conversion rates by 35%. Integrated advanced analytics and tracking tools such as Google Tag Manager, UTM parameters, and heatmaps (Hotjar, Microsoft Clarity) enabling data-driven decisions.
Performance Marketing Manager at Tifan Technology
September 30, 2023 - September 1, 2025
Managed multi-channel performance marketing campaigns on Google Ads, Bing, Facebook, LinkedIn, and YouTube focusing on ROAS and cost efficiency. Executed programmatic display and remarketing campaigns with Google Display Network and third-party DSPs. Developed and implemented SEO roadmaps to improve rankings, page speed, and domain authority. Built and optimized email marketing workflows using HubSpot, Mailchimp, and Klaviyo enhancing customer retention rates. Led PPC bidding strategies, A/B testing of ad creatives, and audience segmentation to maximize conversions. Conducted competitive market research analyzing industry and trends for marketing strategy optimization.
Digital Advertising Executive at Gulf Tunneling Company LLC
December 31, 2020 - September 1, 2025
Designed and developed corporate websites using WordPress with focus on high-performance UX/UI. Created engaging visuals, landing pages, and interactive elements to boost user experience and accessibility. Managed Google Ads and Meta campaigns increasing lead generation by 30%. Developed SEO-driven content strategies leading to 25% higher organic engagement. Created landing pages and email drip campaigns to improve funnel conversions.
Social Media Manager at Haddocksoft LLC
July 31, 2018 - September 1, 2025
Led social media content strategy across Facebook, Instagram, LinkedIn, and Twitter. Managed paid campaigns resulting in a 40% increase in social media engagement. Developed influencer marketing partnerships to expand brand reach.
SEO / SEM Specialist at HOC Production Inc
December 31, 2015 - September 1, 2025
Conducted WordPress customization, website maintenance, and core SEO functions including audits, keyword research, and link building to boost rankings. Managed Google Ads and Bing PPC campaigns achieving a 20% increase in click-through rates. Optimized technical SEO aspects improving site speed and mobile responsiveness.

Education

BS (Hons) in Information Technology at University of Education, Lahore
January 1, 2013 - July 31, 2017
ICS (Intermediate Computer Science) at Government Post Graduate College, Okara
January 1, 2011 - December 31, 2012

Qualifications

WordPress Design & Development
January 11, 2030 - September 1, 2025
Graphic Designing
January 11, 2030 - September 1, 2025
Digital Marketing
January 11, 2030 - September 1, 2025
Freelancing
January 11, 2030 - September 1, 2025
Search Engine Optimization
January 11, 2030 - September 1, 2025
E-commerce Development
January 11, 2030 - September 1, 2025

Industry Experience

Retail, Financial Services, Professional Services, Software & Internet, Transportation & Logistics