M. Rukhshan Ali

Available to hire

I am a results-driven Digital Marketing Director and Full Stack Marketer with over 10 years of experience leading performance marketing, SEO, paid media, and digital transformation strategies across various industries.

About

I am a results-driven Digital Marketing Director and Full Stack Marketer with over 10 years of experience leading performance marketing, SEO, paid media, and digital transformation strategies across various industries. My passion lies in building and executing data-driven marketing campaigns that drive revenue growth, increase ROI, and enhance brand visibility. With proven expertise in paid advertising, marketing automation, SEO, and CRO, I have consistently helped brands scale and improve their digital performance.

Throughout my career, I have managed multi-million AED budgets, led cross-functional teams, and implemented advanced tracking and analytics tools to optimize business outcomes. I am dedicated to continuous learning and thrive in leading digital marketing innovations that deliver tangible business results and exceptional customer engagement.

  • 9 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • UrduFluent
  • HindiFluent
  • Panjabi, PunjabiFluent
  • ArabicIntermediate

Industry experience

  • Retail
  • Financial Services
  • Professional Services
  • Software & Internet
  • Transportation & Logistics

More experts in Abu Dhabi, United Arab Emirates

Work experience· 5 roles

Digital Marketing Director · Q Holding LLCFeb 2025 – Sep 2025 · 8 mos

Led the development and execution of full-funnel digital marketing strategies encompassing SEO, paid media, social media, content marketing, and email automation to drive business growth. Managed multi-million AED advertising budgets and optimized spend across Google, Meta, LinkedIn, and programmatic display networks to maximize ROI. Spearheaded eCommerce and lead generation campaigns on Shopify, Magento, and WooCommerce platforms enhancing sales conversions. Developed marketing automation workflows using HubSpot and Marketo increasing customer engagement and retention. Led a team of 10+ marketing professionals, overseeing campaign execution, A/B testing, and performance analysis. Implemented CRO frameworks improving landing page and UI/UX conversion rates by 35%. Integrated advanced analytics and tracking tools such as Google Tag Manager, UTM parameters, and heatmaps (Hotjar, Microsoft Clarity) enabling data-driven decisions.

Performance Marketing Manager · Tifan TechnologySep 2023 – Sep 2025 · 2 yrs 1 mo

Managed multi-channel performance marketing campaigns on Google Ads, Bing, Facebook, LinkedIn, and YouTube focusing on ROAS and cost efficiency. Executed programmatic display and remarketing campaigns with Google Display Network and third-party DSPs. Developed and implemented SEO roadmaps to improve rankings, page speed, and domain authority. Built and optimized email marketing workflows using HubSpot, Mailchimp, and Klaviyo enhancing customer retention rates. Led PPC bidding strategies, A/B testing of ad creatives, and audience segmentation to maximize conversions. Conducted competitive market research analyzing industry and trends for marketing strategy optimization.

Digital Advertising Executive · Gulf Tunneling Company LLCDec 2020 – Sep 2025 · 4 yrs 10 mos

Designed and developed corporate websites using WordPress with focus on high-performance UX/UI. Created engaging visuals, landing pages, and interactive elements to boost user experience and accessibility. Managed Google Ads and Meta campaigns increasing lead generation by 30%. Developed SEO-driven content strategies leading to 25% higher organic engagement. Created landing pages and email drip campaigns to improve funnel conversions.

Social Media Manager · Haddocksoft LLCJul 2018 – Sep 2025 · 7 yrs 3 mos
SEO / SEM Specialist · HOC Production IncDec 2015 – Sep 2025 · 9 yrs 10 mos

Education

BS (Hons) in Information Technology · University of Education, Lahore2013 – 2017
ICS (Intermediate Computer Science) · Government Post Graduate College, Okara2011 – 2012

Certifications and awards· 6

WordPress Design & Development2030 – 2025
Graphic Designing2030 – 2025
Digital Marketing2030 – 2025
Freelancing2030 – 2025

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