Available to hire
I am a Strategic Digital Marketing Leader with over 18 years of experience specializing in strategy and performance marketing that drives revenue growth, generates high-quality leads, and builds strong brand equity across digital and offline touchpoints. My expertise covers end-to-end digital strategies including awareness, acquisition, engagement, and conversion, with seamless connection between online channels and offline brand experiences. I have led over 500 high-impact campaigns globally with a cumulative media spend exceeding USD 30 million, consistently delivering measurable results.
With a strategic mindset and hands-on execution capabilities, I help brands move from obscurity to market leadership by leveraging data, creativity, and commercial impact. I am passionate about elevating digital presence, accelerating lead generation, and connecting brand stories across every touchpoint—both online and offline. Let’s connect to explore how I can help scale your digital marketing efforts profitably and sustainably.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Digital Media Lead at Make The Change (Agency Role)
May 1, 2021 - PresentLed performance strategy for multi-market campaigns overseeing USD 1M+ ad spend across retail and government sectors. Managed Google Ads (Search, Display PMAX, YT), Meta, TikTok, Snap, Pinterest, LinkedIn, and Twitter/X, driving YOY ROAS growth of 20–35%. Managed a team of 8 marketing and content specialists overseeing social media, influencer engagement, and performance-driven content. Partnered with CRM managers to implement tiered loyalty structures, churn reduction workflows, and WhatsApp/email campaigns, improving second-purchase rates by 38%. Coordinated full-funnel B2C campaigns, Ramadan recipe content, UGC sourcing, and educational video rollouts for engagement and cross-platform growth. Clients included OQ, Experience Oman, COP24, OM RAN Group, Abraaj Energy IPO Campaign, and DUQM Economic Forum 2025. Spearheaded paid media across Meta, Google, LinkedIn, programmatic channels for brand awareness, investor outreach, and tourism engagement. Led digital strategy for multiple ho
Head of Digital Media at Competitive Edge Digital
April 30, 2021 - August 5, 2025Directed full-funnel campaign execution and digital performance strategies across 30+ brands in retail, hospitality, and F&B, including shopping campaigns for BOMB Cosmetics and Bataltd. Managed over $300K in performance marketing budget, consistently improving CPC, ROAS, and customer acquisition cost. Oversaw cluster-level digital strategies for Gourmet Gulf (8 brands), Sharaf Retail, and Grand Cosmopolitan Hotel, including CRM, loyalty marketing, and OTA optimization. Ran end-to-end performance campaigns for Gourmet Gulf managing online promos, loyalty activations, and dine-in offer campaigns. Collaborated with internal teams and vendors to ensure campaign alignment with business objectives. Implemented Sleekflow WhatsApp API integration. Drove online traffic and conversion through high-impact landing pages, UX audits, and personalization. Developed OTA and website funnel strategies for hospitality and F&B clients including conversion-focused landing pages, A/B testing, and heatmaps.
Chief Strategy Officer (Digital & Social) at Strategic Allianzez
March 31, 2016 - August 5, 2025Crafted digital roadmaps and omnichannel engagement plans for telecom, lifestyle, and media clients.
Business Manager, All-Round Project (Google Seed Funded) at Bramerz
November 30, 2013 - August 5, 2025VP Sales & Marketing (Digital) at ROZEE.PK / Naseeb Online
October 31, 2012 - August 5, 2025Launched digital monetization models and media strategy for one of Pakistan’s largest recruitment platforms.
Digital Media Lead (Agency Role) at Make The Change
May 1, 2021 - PresentLed performance strategy for multi-market campaigns overseeing USD 1M+ ad spend across retail and government sectors. Managed Google Ads (Search, Display PMax, YT), Meta, TikTok, Snap, Pinterest, LinkedIn, and Twitter/X, driving YOY ROAS growth of 20–35%. Supervised a team of 8 marketing and content specialists, overseeing social media, influencer engagement, and performance-driven content. Partnered with CRM managers to implement loyalty structures, churn reduction workflows, and WhatsApp/email campaigns, improving second-purchase rates by 38%. Coordinated full-funnel B2C campaigns including Ramadan recipe content, UGC sourcing, and educational video rollouts for engagement and cross-platform growth. Clients included OQ, Experience Oman, COP24, OM RAN Group, ABRAAJ Energy IPO Campaign, and DUQM Economic Forum 2025. Executed paid media campaigns across multiple channels supporting brand awareness, investor outreach, and tourism engagement. Led digital strategies for multiple hotel an
Head of Digital Media at Competitive Edge Digital
April 30, 2021 - August 9, 2025Directed full-funnel campaign execution and digital performance strategies across 30+ brands in retail, hospitality, and F&B. Managed over $300K in performance marketing budget achieving consistent improvements in CPC, ROAS, and customer acquisition cost. Oversaw cluster-level digital strategies for Gourmet Gulf (8 brands), Sharaf Retail, and Grand Cosmopolitan Hotel, including CRM loyalty marketing and OTA optimization. Ran end-to-end campaigns for Gourmet Gulf handling online promos, loyalty activations, and dine-in offer campaigns. Collaborated with internal teams and vendors to ensure campaign alignment with business objectives. Implemented Sleekflow WhatsApp API integration. Increased online traffic and conversion through high-impact landing pages, UX audits, and personalization. Developed OTA and website funnel strategies including conversion-focused landing pages, A/B testing, and heatmaps. Managed cluster marketing across 8 F&B brands during the pandemic driving continued engag
Chief Strategy Officer (Digital & Social) at Strategic Alliances
March 31, 2016 - August 9, 2025Crafted digital roadmaps and omnichannel engagement plans for telecom, lifestyle, and media clients.
Business Manager, All-round Project (Google Seed Funded) at Bramerz
November 1, 2013 - August 9, 2025Managed diverse projects under Google Seed funded initiative.
VP Sales & Marketing (Digital) at ROZEE.PK / Naseeb Online
October 1, 2012 - August 9, 2025Launched digital monetization models and media strategy for one of Pakistan’s largest recruitment platforms.
Digital Media Lead at Make The Change (Agency Role)
May 1, 2021 - PresentLeading performance strategy for multi-market campaigns with an ad spend exceeding USD 1M across retail and government sectors. Managing diverse platforms including Google Ads, Meta, TikTok, Snap, Pinterest, LinkedIn, and Twitter, driving YOY ROAS growth of 20-35%. Leading a team of 8 specialists overseeing social media, influencer engagement, and content. Collaborating with CRM for loyalty and churn reduction workflows, improving second-purchase rates by 38%. Handling full-funnel B2C campaigns, digital PR, social listening, brand monitoring, and reputation management with tools like CISION, Brandwatch, and Meltwater. Clients include OQ, Experience Oman, COP24 Oman, OMRAN Group, Abraaj Energy IPO, and DUQM Economic Forum 2025, plus luxury hotel and resort marketing.
Head of Digital Media at Competitive Edge Digital
April 30, 2021 - August 9, 2025Directed digital performance strategies and full-funnel campaign execution for 30+ brands in retail, hospitality, and F&B, managing a $300K+ marketing budget. Led campaigns for clients including Gourmet Gulf (8 brands), Sharaf Retail, Grand Cosmopolitan Hotel, and BOMB Cosmetics. Implemented CRM, loyalty marketing, OTA optimization, WhatsApp API integration (SleekFlow), UX audits, personalization, A/B testing, and conversion funnel improvements. Maintained marketing efforts during the pandemic for cluster brands and localized content for Papa John's Pizza digital and offline channels.
Chief Strategy Officer (Digital & Social) at Strategic Alliancez
March 31, 2016 - August 9, 2025Crafted digital roadmaps and omnichannel engagement plans for telecom, lifestyle, and media clients, focusing on strategic growth and brand development.
Business Manager, Olaround Project (Google Seed Funded) at Bramerz
November 30, 2013 - August 9, 2025Managed the Google-funded Olaround project, overseeing business operations and digital initiatives.
VP Sales & Marketing (Digital) at ROZEE.PK / Naseeb Online
October 31, 2012 - August 9, 2025Launched digital monetization models and media strategies for one of Pakistan’s largest recruitment platforms, driving sales and marketing success.
Education
MBA, Marketing & Finance at Lahore School of Economics
January 11, 2030 - August 5, 2025BS, Computer Science at Pak AIMs - Institute of Management Sciences
January 11, 2030 - August 5, 2025Intermediate in Computer Science at Forman Christian College
January 11, 2030 - August 5, 2025Intermediate in Computer Science at Forman Christian College
January 11, 2030 - August 9, 2025Qualifications
Google Black Belt Certified Professional
January 11, 2030 - August 5, 2025Facebook Blueprint Certified
January 11, 2030 - August 5, 2025Digital Marketing Professional Certification
January 11, 2030 - August 5, 2025IVLP Alumni (US State Department)
January 11, 2030 - August 5, 2025Facebook Blueprint Certified
January 11, 2030 - August 9, 2025Industry Experience
Retail, Government, Travel & Hospitality, Consumer Goods, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Dubai today.