Available to hire
I am a CMS Developer and SEO Expert with 9 years of experience delivering robust, high-performance web solutions using platforms like WordPress, Shopify, and enterprise CMS systems. Skilled in custom theme and plugin development, API integration, and full-stack technologies, I am passionate about building responsive, SEO-optimized, and user-friendly websites. Collaboration and teamwork are core to my approach, as I believe two heads truly are better than one for solving complex problems.
I enjoy working closely with design, content, and marketing teams to create cohesive digital experiences that are accessible, usable, and aligned with brand consistency. My technical expertise is complemented by a strong background in technical SEO, web analytics, and modern UI/UX best practices. I am dedicated to delivering results that drive traffic and improve website performance.
Skills
Language
English
Fluent
Urdu
Fluent
Work Experience
Senior Full Stack Developer & Lead SEO Strategist at Aim Squad
June 1, 2022 - June 21, 2024Developed custom WordPress and Shopify solutions, built LMS platforms and WooCommerce stores, designed user-centric UI/UX journeys, integrated CRMs like HubSpot and Notion, managed CI/CD pipelines, created React-based landing pages, conducted SEO audits increasing traffic by 65%, embedded SEO best practices into CMS content workflows, performed website testing and security audits, and worked cross-functionally to deliver cohesive digital experiences.
Senior CMS Developer & SEO Strategist at Confetti & Creativity
June 1, 2019 - April 30, 2022Built scalable CMS platforms (WordPress, Shopify, Webflow) with SEO-optimized themes, led off-page SEO efforts including link building and audits, executed SEO A/B tests and heatmap analyses, built custom WordPress plugins for CRM sync and lead automation, worked cross-functionally using Wrike, Notion, Contentful, and created ROI-aligned performance reports.
CMS Developer & SEO Strategist at iNet Media
May 1, 2016 - April 30, 2019Developed responsive web solutions across retail, B2B, and eCommerce using WordPress, Webflow, and Shopify. Integrated analytics, structured data, and SEO tools into CMS builds, conducted competitive audits and SEO playbooks, built membership platforms and landing pages integrated with payment processors and external APIs, and optimized mobile usability and core web vitals.
Senior Full Stack Developer & Lead SEO Strategist at Aim Squad
June 1, 2022 - June 27, 2024Developed custom WordPress (Elementor, WPBakery, plugin dev) and Shopify (theme/app via REST/GraphQL APIs) solutions for scalable CMS and eCommerce platforms. Built LMS platforms and WooCommerce stores with integrated payments, product/course management, and user dashboards. Designed user-centric UI/UX journeys focused on accessibility, usability, and brand consistency. Integrated CRMs like HubSpot, Airtable, and Notion into CMS workflows. Managed CI/CD pipelines using Git, GitHub Actions, and Composer. Created high-converting React-based landing pages. Conducted SEO audits and improvements (speed, structure, schema), increasing traffic by 65%. Embedded SEO best practices into CMS content workflows, including Squarespace. Performed website testing and security audits to ensure stability and prevent vulnerabilities. Collaborated cross-functionally with design, content, and marketing teams to deliver cohesive digital experiences.
Senior CMS Developer & SEO Strategist at Confetti & Creativity
June 1, 2019 - April 30, 2022Built scalable CMS platforms (WordPress, Shopify, Webflow) and SEO-optimized themes with schema, performance tuning, and analytics. Led off-page SEO efforts, including link building, audits, and boosting domain authority. Executed SEO A/B tests, heatmap analyses, and keyword optimizations. Built custom WordPress plugins for CRM sync and lead automation via REST API. Worked cross-functionally using Wrike, Notion, and Contentful. Used Git/GitHub for version control and created ROI-aligned performance reports.
CMS Developer & SEO Strategist at iNet Media
May 1, 2016 - April 30, 2019Developed responsive web solutions for clients across retail, B2B, and eCommerce using WordPress, Webflow, and Shopify. Integrated analytics, structured data, and SEO tools into every CMS build. Conducted competitive audits, SEO playbooks, and technical content mapping. Built membership platforms and landing pages integrated with payment processors and external APIs. Diagnosed performance bottlenecks and optimized for mobile usability and Core Web Vitals.
Senior Full Stack Developer & Lead SEO Strategist at Aim Squad
June 1, 2022 - June 20, 2024Developed custom WordPress (Elementor, WPBakery, plugin dev) and Shopify (theme/app via REST/GraphQL APIs) solutions for scalable CMS and eCommerce platforms. Built LMS platforms and WooCommerce stores with integrated payments, product/course management, and user dashboards. Designed user-centric UI/UX journeys focused on accessibility, usability, and brand consistency. Integrated CRMs like HubSpot, Airtable, and Notion into CMS workflows. Managed CI/CD pipelines using Git, GitHub Actions, and Composer. Created high-converting React-based landing pages. Conducted SEO audits and improvements (speed, structure, schema), increasing traffic by 65%. Embedded SEO best practices into CMS content workflows. Performed website testing and security audits to ensure stability and prevent vulnerabilities. Collaborated cross-functionally with design, content, and marketing teams.
Senior CMS Developer & SEO Strategist at Confetti & Creativity
June 1, 2019 - April 30, 2022Built scalable CMS platforms (WordPress, Shopify, Webflow) and SEO-optimized themes with schema, performance tuning, and analytics. Led off-page SEO efforts, including link building, audits, and boosting domain authority. Executed SEO A/B tests, heatmap analyses, and keyword optimizations. Built custom WordPress plugins for CRM sync and lead automation via REST API. Worked cross-functionally using Wrike, Notion, and Contentful. Used Git/GitHub for version control and created ROI-aligned performance reports.
CMS Developer & SEO Strategist at iNet Media
May 1, 2016 - April 30, 2019Developed responsive web solutions for clients across retail, B2B, and eCommerce using WordPress, Webflow, and Shopify. Integrated analytics, structured data, and SEO tools into every CMS build. Conducted competitive audits, SEO playbooks, and technical content mapping. Built membership platforms and landing pages integrated with payment processors and external APIs. Diagnosed performance bottlenecks and optimized for mobile usability and Core Web Vitals.
Senior Full Stack Developer & Lead SEO Strategist at Aim Squad
June 1, 2022 - June 13, 2024Developed custom WordPress (Elementor, WPBakery, plugin dev) and Shopify (theme/app via REST/GraphQL APIs) solutions for scalable CMS and eCommerce platforms. Built LMS platforms and WooCommerce stores with integrated payments, product/course management, and user dashboards. Designed user-centric UI/UX journeys focused on accessibility, usability, and brand consistency. Integrated CRMs like HubSpot, Airtable, and Notion into CMS workflows. Managed CI/CD pipelines using Git, GitHub Actions, and Composer. Created high-converting React-based landing pages. Conducted SEO audits and improvements (speed, structure, schema), increasing traffic by 65%. Embedded SEO best practices into CMS content workflows, including Squarespace. Performed website testing and security audits to ensure stability and prevent vulnerabilities. Collaborated cross-functionally with design, content, and marketing teams to deliver cohesive digital experiences.
Senior CMS Developer & SEO Strategist at Confetti & Creativity
June 1, 2019 - April 30, 2022Built scalable CMS platforms (WordPress, Shopify, Webflow) and SEO-optimized themes with schema, performance tuning, and analytics. Led off-page SEO efforts, including link building, audits, and boosting domain authority. Executed SEO A/B tests, heatmap analyses, and keyword optimizations. Built custom WordPress plugins for CRM sync and lead automation via REST API. Worked cross-functionally using Wrike, Notion, and Contentful. Used Git/GitHub for version control and created ROI-aligned performance reports.
CMS Developer & SEO Strategist at iNet Media
May 1, 2016 - April 30, 2019Developed responsive web solutions for clients across retail, B2B, and eCommerce using WordPress, Webflow, and Shopify. Integrated analytics, structured data, and SEO tools into every CMS build. Conducted competitive audits, SEO playbooks, and technical content mapping. Built membership platforms and landing pages integrated with payment processors and external APIs. Diagnosed performance bottlenecks and optimized for mobile usability and Core Web Vitals.
Education
Bachelors of Science at Lancaster University
January 1, 2011 - December 31, 2015Bachelors of Science in Software Engineer at Lancaster University
January 1, 2011 - December 31, 2015Bachelors of Science in Software Engineer at Lancaster University
January 1, 2011 - December 31, 2015Bachelors of Science at Lancaster University
January 1, 2011 - December 31, 2015Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Education, Media & Entertainment
Skills
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