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I'm a senior full stack engineer with over a decade of experience architecting high-scale e-commerce solutions. I specialise in Shopify (Liquid/Custom Apps) and WooCommerce, bridging complex business logic with high-performance code. I have built middleware in to synchronise multiple ecommerce stores and integrate global APIs. I design systems for scale, focusing on API orchestration, data consistency, and automating complex organisational workflows. I create architectures that enable fast, reliable performance under heavy concurrency and peak traffic, while reducing technical debt.…I'm a senior full stack engineer with over a decade of experience architecting high-scale e-commerce solutions. I specialise in Shopify (Liquid/Custom Apps) and WooCommerce, bridging complex business logic with high-performance code. I have built middleware in to synchronise multiple ecommerce stores and integrate global APIs. I design systems for scale, focusing on API orchestration, data consistency, and automating complex organisational workflows. I create architectures that enable fast, reliable performance under heavy concurrency and peak traffic, while reducing technical debt.

Muhammed Farooq

Full Stack Developer, Web Developer, Programmer, +2

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I'm a senior full stack engineer with over a decade of experience architecting high-scale e-commerce solutions. I specialise in Shopify (Liquid/Custom Apps) and WooCommerce, bridging complex business logic with high-performance code. I have built middleware in to synchronise multiple ecommerce stores and integrate global APIs. I design systems for scale, focusing on API orchestration, data consistency, and automating complex organisational workflows. I create architectures that enable fast, reliable performance under heavy concurrency and peak traffic, while reducing technical debt.…I'm a senior full stack engineer with over a decade of experience architecting high-scale e-commerce solutions. I specialise in Shopify (Liquid/Custom Apps) and WooCommerce, bridging complex business logic with high-performance code. I have built middleware in to synchronise multiple ecommerce stores and integrate global APIs. I design systems for scale, focusing on API orchestration, data consistency, and automating complex organisational workflows. I create architectures that enable fast, reliable performance under heavy concurrency and peak traffic, while reducing technical debt.

Available to hire

I’m a senior full stack engineer with over a decade of experience architecting high-scale e-commerce solutions. I specialise in Shopify (Liquid/Custom Apps) and WooCommerce, bridging complex business logic with high-performance code. I have built middleware in to synchronise multiple ecommerce stores and integrate global APIs.

I design systems for scale, focusing on API orchestration, data consistency, and automating complex organisational workflows. I create architectures that enable fast, reliable performance under heavy concurrency and peak traffic, while reducing technical debt.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Senior Technical Lead (Full Stack) at GROZEO UK

February 1, 2024 - November 30, 2025

Led engineering for critical integrations, including Uber Direct API; designed middleware and API logic for real-time, hyper-local delivery; overhauled legacy stacks to modern, high-concurrency, secure e-commerce infra; defined technical specs and roadmap for complex delivery features to ensure low latency during peak traffic.

Lead E-Commerce Architect & Developer at LONDON'S PRIDE LTD

March 1, 2023 - January 31, 2024

Architected a custom Shopify application to centralise multi-platform operations; synchronised real-time inventory, orders, and product data from Shopify and WooCommerce satellites to a Master Shopify environment; achieved 99.9% data consistency and reduced overselling by 90%; led legacy migration to scalable modern infra; built internal tools to automate workflows.

Lead Web Developer at TECHTADD

December 1, 2020 - March 31, 2023

Defined technical roadmap and full-stack development for 10+ client projects (Shopify/WooCommerce); established CI/CD pipelines and code quality processes; mentored a team of 6 developers translating complex business requirements into maintainable specifications.

E-Commerce Developer at LONDON'S PRIDE LTD

January 1, 2017 - September 30, 2019

Developed and supported features for high-traffic e-commerce sites; gained foundational experience in Shopify and WooCommerce ecosystems.