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Hi, I’m Michelle Wu—a versatile digital marketing and content creator based in New York, NY. I build and manage social media campaigns, craft compelling copy, and drive e-commerce growth through data-driven SEO, email marketing, and engagement strategies. With a background in biology and marketing, I blend analytical thinking with creative storytelling to elevate brands. I enjoy turning insights into actionable campaigns, designing visuals using Adobe Creative Suite, coordinating events and launches, and fostering communities through authentic content and outstanding customer experiences.…Hi, I’m Michelle Wu—a versatile digital marketing and content creator based in New York, NY. I build and manage social media campaigns, craft compelling copy, and drive e-commerce growth through data-driven SEO, email marketing, and engagement strategies. With a background in biology and marketing, I blend analytical thinking with creative storytelling to elevate brands. I enjoy turning insights into actionable campaigns, designing visuals using Adobe Creative Suite, coordinating events and launches, and fostering communities through authentic content and outstanding customer experiences.

Michelle Wu

Social Media Manager, Content Creator, Brand Designer, +7

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Hi, I’m Michelle Wu—a versatile digital marketing and content creator based in New York, NY. I build and manage social media campaigns, craft compelling copy, and drive e-commerce growth through data-driven SEO, email marketing, and engagement strategies. With a background in biology and marketing, I blend analytical thinking with creative storytelling to elevate brands. I enjoy turning insights into actionable campaigns, designing visuals using Adobe Creative Suite, coordinating events and launches, and fostering communities through authentic content and outstanding customer experiences.…Hi, I’m Michelle Wu—a versatile digital marketing and content creator based in New York, NY. I build and manage social media campaigns, craft compelling copy, and drive e-commerce growth through data-driven SEO, email marketing, and engagement strategies. With a background in biology and marketing, I blend analytical thinking with creative storytelling to elevate brands. I enjoy turning insights into actionable campaigns, designing visuals using Adobe Creative Suite, coordinating events and launches, and fostering communities through authentic content and outstanding customer experiences.

Available to hire

Hi, I’m Michelle Wu—a versatile digital marketing and content creator based in New York, NY. I build and manage social media campaigns, craft compelling copy, and drive e-commerce growth through data-driven SEO, email marketing, and engagement strategies.

With a background in biology and marketing, I blend analytical thinking with creative storytelling to elevate brands. I enjoy turning insights into actionable campaigns, designing visuals using Adobe Creative Suite, coordinating events and launches, and fostering communities through authentic content and outstanding customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Content Specialist at Skin Solutions New York & DSNY

August 1, 2025 - Present

Developed and managed content calendars for 10+ social media accounts, leading campaigns from concept to post, including copywriting, scheduling shoots, production, and editing. Achieved 82% growth in followers in under a month. Optimized performance through market research, competitive benchmarking, data analytics, and A/B testing. Strengthened community by creating engaging content and responding to comments and messages within 24 hours. Presented monthly performance reports to stakeholders with key growth metrics and insights. Wrote copy for blog posts, email campaigns, SMS outreach, and monthly website updates to maximize SEO. Planned events with promotional giveaways for product launches. Designed graphics for digital channels, email campaigns, and print collateral. Improved customer experience through scheduling, invoicing, phone assistance, and CRM management.

Marketing & Business Development Northeast Sector Lead at CTDG

August 1, 2025 - September 20, 2025

Planned AIA-accredited events with leading architecture firms in the Northeast, boosting industry visibility. Procured projects with budgets from $5M to >$200M and authored proposals for competitive bids. Optimized CRM data accuracy, expanded records, and increased campaign ROI. Developed tailored email marketing campaigns reaching 100+ clients per campaign. Designed flyers/brochures using Adobe InDesign, Illustrator, and Acrobat to strengthen brand identity. Managed social media content for LinkedIn, Facebook, and company website to increase digital visibility. Trained and supported the business development team with tools for success.

Business Owner at Seduce and Destroy Co

August 1, 2020 - Present

Designs products in Adobe Photoshop and Procreate; researches manufacturers and manages B2B production. Increases loyalty by analyzing customer lifecycle and addressing pain points, with service responses within 48 hours. Implemented SEO strategies and used Google Analytics to increase organic search traffic by 55%. Copywrites, edits, and proofs E-commerce listings, media posts, and email campaigns. Creates digital content calendars for Instagram and TikTok using Canva, Sprout Social, and Hootsuite. Fulfills B2C orders with quality control and fulfillment. Funded 9 Kickstarter campaigns with hundreds of conversions collectively, achieving 1187% funding. Strengthens community through events with >200 attendees.

Marketing Partner at Freelance

January 1, 2019 - Present

Partners with businesses on social media marketing campaigns achieving average site traffic increases. Creates content for paid campaigns with Guess, Nordstrom, Urban Outfitters, Free People, and more. Practices SEO research, trends analysis, and best practices to produce high-quality written, visual, and video content. Photographs products and uses Adobe Creative Suite to create content for websites and social media. Achieved 153% follower growth on TikTok in under 6 months through strategic optimization.

Wild Animal Zoo Keeper at WCS Central Park Zoo

December 1, 2024 - September 20, 2025

Maintained accurate records, produced detailed daily reports, and identified health trends in coordination with care teams. Collaborated with marketing and social media teams to curate behind-the-scenes content. Led donor, government official, and school outreach to strengthen reputation and relationships. Managed training projects across 5 departments, flexibly working with >100 animals. Expanded enrichment program by 30% by innovating items, researching products, and copywriting projects.

Graphic Designer at Zero Stray Pawject

June 1, 2021 - September 20, 2025

Designed infographics in Adobe tools recognized by leadership. Edited photographs for use by officials and displayed at venues. Created print brochures for veterinary offices. Managed and produced content for Facebook, Instagram, X, and LinkedIn with a focus on education and impact.

Social Media Marketing Specialist at Bubblegum The Brand

October 1, 2017 - September 20, 2025

Managed social calendars and promoted 8 posts daily to an audience of 50K+ followers. Increased reach by 30% through strategic influencer marketing. Achieved a 40% engagement increase by analyzing data and focusing on posts with calls to action. Improved loyalty by replying to comments and messages within 24 hours and practicing social listening.

Wild Animal Zoo Keeper at WCS Central Park Zoo

December 1, 2022 - December 1, 2024

Maintained accurate records, produced detailed daily reports, and tracked health trends with Excel. Collaborated with marketing and social media teams by curating behind-the-scenes content. Led donor and government outreach to strengthen reputation and relationships. Managed training projects across 5 departments, working with over 100 animals. Expanded enrichment program by 30% through product research and copywriting.

Graphic Designer at Zero Stray Pawject

May 1, 2020 - June 1, 2021

Designed infographics in Adobe, edited photographs, and produced print brochures for veterinary offices. Managed and created content for Facebook, Instagram, X, and LinkedIn with a focus on education and impact.

Social Media Marketing Specialist at Bubblegum The Brand

November 1, 2015 - October 1, 2017

Managed social calendars and promoted posts to 50K+ followers. Increased reach by 30% through influencer collaborations and a 40% rise in engagement by data-driven posting. Fostered loyalty with rapid responses and social listening.