I'm Nathalia Rotta Adriano, a Graphic and Digital Designer with a strong foundation in Visual Arts. I specialize in developing visual identities, digital media assets, and physical POS materials, delivering high-fidelity results across multidisciplinary projects. I bring hands-on experience in e-commerce operations, marketing automation via RD Station, and multimedia asset production (Reels/videos), along with advanced image editing and PT-EN translation. I'm committed to aligning aesthetic rigor with operational goals to craft compelling brand experiences.

Nathalia Rotta Adriano

I'm Nathalia Rotta Adriano, a Graphic and Digital Designer with a strong foundation in Visual Arts. I specialize in developing visual identities, digital media assets, and physical POS materials, delivering high-fidelity results across multidisciplinary projects. I bring hands-on experience in e-commerce operations, marketing automation via RD Station, and multimedia asset production (Reels/videos), along with advanced image editing and PT-EN translation. I'm committed to aligning aesthetic rigor with operational goals to craft compelling brand experiences.

Available to hire

I’m Nathalia Rotta Adriano, a Graphic and Digital Designer with a strong foundation in Visual Arts. I specialize in developing visual identities, digital media assets, and physical POS materials, delivering high-fidelity results across multidisciplinary projects.

I bring hands-on experience in e-commerce operations, marketing automation via RD Station, and multimedia asset production (Reels/videos), along with advanced image editing and PT-EN translation. I’m committed to aligning aesthetic rigor with operational goals to craft compelling brand experiences.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Editorial Assistant / Proofreader at ESALQ – USP
June 1, 2024 - October 1, 2025
Executed desktop publishing and technical formatting of academic publications (Master's, Doctoral, and Post-Doctoral) ensuring ABNT compliance. Conducted technical and scientific PT-EN/EN-PT translations with terminological precision for international journals. Performed proofreading of scientific articles and books prior to submission. Provided editorial support in chapter structuring, reference management, and manuscript preparation.
Graphic Designer at TEEBOX Clothing and Accessories
June 1, 2021 - April 1, 2023
Developed exclusive pattern designs for silk-screen printing and provided art direction for upcoming collections. Managed multi-platform digital presence (Instagram, LinkedIn, Blog, Pinterest) to boost engagement and brand authority. Handled UI Design and CRO tasks: created templates, banners, and GIFs for e-commerce, landing pages, and websites. Planned and executed Email Marketing campaigns via RD Station with automation for lead nurturing and retention. Produced multimedia assets, including advanced image editing and motion graphics for Reels/videos. Coordinated photoshoots from concept to catalog curation. Managed back-office e-commerce operations (Bling and Braavo) including product registration, API integrations, payment gateways, and coupon campaigns.
Graphic Designer at Tendenci – Via Atacadista
March 1, 2020 - January 1, 2021
Produced multi-channel content for Brand Awareness across Instagram, LinkedIn, and Blog, aligned with the brand's strategic positioning. Created promotional banners and responsive layouts to optimize UX across devices. Developed high-fidelity product mockups (wallpapers and frames). Managed e-commerce operations (Dooca and Tray): product lifecycle, SEO, categorization, and inventory. Administered order workflows and back-office processes, ensuring integrity between sales platforms and logistics. Implemented Visual Identity across all digital touchpoints, ensuring brand consistency.

Education

Bachelor's Degree in Visual Arts at Federal University of Uberlândia (UFU)
January 1, 2015 - January 1, 2019
Teaching Degree (Licentiate) in Visual Arts at Federal University of Uberlândia (UFU)
January 1, 2015 - January 1, 2019
Technical Degree in Visual Communication at Escola Técnica Deputado Salim Sedeh
January 1, 2011 - January 1, 2012

Qualifications

Graphic Design
January 11, 2030 - June 13, 2026
UI/UX (In progress)
January 11, 2030 - June 13, 2026
Figma (In progress)
January 11, 2030 - June 13, 2026
Social Media Management
January 11, 2030 - June 13, 2026
Initial Marketing for Agencies
January 11, 2030 - June 13, 2026
Scale Your Successful Agency
January 11, 2030 - June 13, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services, Consumer Goods