Lead UX Designer at Top Drawer Inc.

Spearheaded design strategy and execution for Top Drawer's e-commerce platform, leveraging data-driven insights to overhaul website architecture, optimize user flows, and elevate the digital shopping experience, enhancing user retention and conversion rates. Delivered user flows and UI screen designs with the development team for a mobile application using design systems in Figma and Sketch to craft a seamless mobile experience for users. Implemented UI layouts for product listings, filters, and sorting functionalities to ensure accurate representation of product designs, aligning with the brand identity and ensuring consistency across all touchpoints.

Visual Designer at EFK Group

Led the development of comprehensive brand guidelines for Governor Phil Murphy's Garden State Community Outreach program, establishing a unified visual identity that ensured consistency across all public-facing materials including websites, printed publications, and digital media. Conducted website audits through data-driven analysis of UX performance and ensured compliance with WCAG accessibility laws, providing actionable insights and recommendations to improve site functionality, design aesthetic, and user engagement using Figma prototyping tools. Revamped the brand's visual style to cater to multiple age and ethnic demographics by holding moodboarding sessions and creating social media promotional graphics with clear messaging to enhance brand recognition and engagement across multiple platforms.

Lead UX Designer at Top Drwr Inc.

Spearheaded design strategy and execution for Top Drwr's ecommerce platform, leveraging data-driven insights to overhaul website architecture, optimize user flows, and elevate the digital shopping experience, enhancing user retention and conversion rates. Delivered user flows and UI screen designs with the development team for a mobile application using design systems in Figma and Sketch to craft a seamless mobile experience for users. Implemented UI layouts for product listings, filters, and sorting functionalities to ensure accurate representation of product designs, aligning with the brand identity and maintaining consistency across all touchpoints.

Graphic/UX Designer at Come Through Media

Developed high-quality visual content and graphics using Adobe Illustrator and Procreate for Instagram campaigns focused on promoting diversity, including women and people of color, resulting in a 1.5K increase in followers. Designed presentation slides for various client projects that upheld the company's brand identity, enabling the CEO to communicate proof-of-concept pitches to shareholders and clients. Managed the end-to-end design process for a client website, including moodboarding, creating Figma mockups and prototypes, and delivering the final product, ensuring a consistent design style aligning with the client's goals.