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Hi, I'm Nicole Pearson, founder and social media strategist at NP Digital Marketing. I create and manage Instagram and TikTok content calendars aligned with brand voice and growth goals. With 4+ years of experience across Instagram, TikTok, and email, I specialize in short-form video content, community engagement, and performance analytics to help lifestyle brands connect with audiences and convert engagement into growth.…Hi, I'm Nicole Pearson, founder and social media strategist at NP Digital Marketing. I create and manage Instagram and TikTok content calendars aligned with brand voice and growth goals. With 4+ years of experience across Instagram, TikTok, and email, I specialize in short-form video content, community engagement, and performance analytics to help lifestyle brands connect with audiences and convert engagement into growth.

Nicole Pearson

Digital Marketer, Social Media Manager, Content Creator, +3

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Hi, I'm Nicole Pearson, founder and social media strategist at NP Digital Marketing. I create and manage Instagram and TikTok content calendars aligned with brand voice and growth goals. With 4+ years of experience across Instagram, TikTok, and email, I specialize in short-form video content, community engagement, and performance analytics to help lifestyle brands connect with audiences and convert engagement into growth.…Hi, I'm Nicole Pearson, founder and social media strategist at NP Digital Marketing. I create and manage Instagram and TikTok content calendars aligned with brand voice and growth goals. With 4+ years of experience across Instagram, TikTok, and email, I specialize in short-form video content, community engagement, and performance analytics to help lifestyle brands connect with audiences and convert engagement into growth.

Available to hire

Hi, I’m Nicole Pearson, founder and social media strategist at NP Digital Marketing. I create and manage Instagram and TikTok content calendars aligned with brand voice and growth goals.

With 4+ years of experience across Instagram, TikTok, and email, I specialize in short-form video content, community engagement, and performance analytics to help lifestyle brands connect with audiences and convert engagement into growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager at INNSBROOK COUNTRY CLUB

January 1, 2025 - Present

Create short-form video content using trend research and performance insights. Monitor analytics and adjust strategy based on engagement and conversion data. Manage daily community engagement, responding to comments and DMs to foster brand loyalty. Plan and execute email marketing campaigns aligned with promotional initiatives.

Digital Marketing Manager at SWEET PEA DESIGNS

September 1, 2024 - Present

Develop seasonal social media strategies to drive customer acquisition and repeat purchases. Produce short-form video and lifestyle content highlighting products and promotions. Analyze engagement and campaign performance to optimize future content.

Digital Marketing Specialist at Kum & Go

October 1, 2014 - March 1, 2019

Managed and maintained social media presence across all platforms including copywriting and creating visual content for promotions for over 50k followers.