Nefely Alexandrou

Led website redesign projects for Novusalpha and 249 Productions, overseeing web development, leading content writing, and directing UX improvements to enhance user engagement and brand consistency. Directed graphic design teams producing brand-aligned visual content for Novusalpha and clients. Acted as lead content writer developing SEO-optimized copy and strategic messaging. Conducted trend analysis and audience research optimizing campaigns for lead generation. Developed social media strategies boosting engagement and brand visibility. Managed major events including Alpha Connect 2025 and FXGathering 2025, contributing to project management and creative direction. Oversaw project and event management initiatives, aligning strategy, content, and design. Produced and directed branded video content for multiple clients. Worked with diverse independent clients in fintech, forex, crypto, business consulting, entertainment, and fitness industries supporting digital growth through tailored

Revamped WM Markets website content strategy driving substantial increases in conversions and organic search rankings. Provided lead content reconstruction during Windsor Brokers website redesign. Spearheaded content development for expo campaigns and industry events. Refreshed social media strategy and optimized YouTube content enhancing audience engagement. Upgraded social media calendars and crafted audience-driven marketing strategies using behavioral analytics.

Developed and executed content strategy tailored to Encore’s move-focused fitness audience. Curated and wrote content across Instagram, Meta Ads, and stories; balanced educational and community-based themes. Managed Meta Ads campaigns and content calendars to increase reach and engagement.