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I'm a strategic and data-oriented digital marketing specialist with 5+ years of experience across fintech, wellness, lifestyle, and hospitality sectors. I deliver SEO-driven content, cross-platform brand storytelling, and full-funnel campaign development, turning complex ideas into engaging, high-impact campaigns that drive visibility, conversions, and brand authority. I lead end-to-end content and social media programs, collaborating with design, development, and client teams to deliver optimized websites, blogs, emails, social media, and live event coverage. I'm passionate about tailoring data-informed strategies to business goals, driving growth and meaningful engagement across LinkedIn, Instagram, and YouTube.…I'm a strategic and data-oriented digital marketing specialist with 5+ years of experience across fintech, wellness, lifestyle, and hospitality sectors. I deliver SEO-driven content, cross-platform brand storytelling, and full-funnel campaign development, turning complex ideas into engaging, high-impact campaigns that drive visibility, conversions, and brand authority. I lead end-to-end content and social media programs, collaborating with design, development, and client teams to deliver optimized websites, blogs, emails, social media, and live event coverage. I'm passionate about tailoring data-informed strategies to business goals, driving growth and meaningful engagement across LinkedIn, Instagram, and YouTube.

Nefely Alexandrou

Content Strategist, Social Media Manager, Marketing Strategist, +4

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I'm a strategic and data-oriented digital marketing specialist with 5+ years of experience across fintech, wellness, lifestyle, and hospitality sectors. I deliver SEO-driven content, cross-platform brand storytelling, and full-funnel campaign development, turning complex ideas into engaging, high-impact campaigns that drive visibility, conversions, and brand authority. I lead end-to-end content and social media programs, collaborating with design, development, and client teams to deliver optimized websites, blogs, emails, social media, and live event coverage. I'm passionate about tailoring data-informed strategies to business goals, driving growth and meaningful engagement across LinkedIn, Instagram, and YouTube.…I'm a strategic and data-oriented digital marketing specialist with 5+ years of experience across fintech, wellness, lifestyle, and hospitality sectors. I deliver SEO-driven content, cross-platform brand storytelling, and full-funnel campaign development, turning complex ideas into engaging, high-impact campaigns that drive visibility, conversions, and brand authority. I lead end-to-end content and social media programs, collaborating with design, development, and client teams to deliver optimized websites, blogs, emails, social media, and live event coverage. I'm passionate about tailoring data-informed strategies to business goals, driving growth and meaningful engagement across LinkedIn, Instagram, and YouTube.

Available to hire

I’m a strategic and data-oriented digital marketing specialist with 5+ years of experience across fintech, wellness, lifestyle, and hospitality sectors. I deliver SEO-driven content, cross-platform brand storytelling, and full-funnel campaign development, turning complex ideas into engaging, high-impact campaigns that drive visibility, conversions, and brand authority.

I lead end-to-end content and social media programs, collaborating with design, development, and client teams to deliver optimized websites, blogs, emails, social media, and live event coverage.

I’m passionate about tailoring data-informed strategies to business goals, driving growth and meaningful engagement across LinkedIn, Instagram, and YouTube.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Greek, Modern

Fluent

Work Experience

Marketing Manager at novusalpha

March 1, 2025 - Present

Led website redesign projects for Novusalpha and 249 Productions, overseeing web development, leading content writing, and directing UX improvements to enhance user engagement and brand consistency. Directed graphic design teams producing brand-aligned visual content for Novusalpha and clients. Acted as lead content writer developing SEO-optimized copy and strategic messaging. Conducted trend analysis and audience research optimizing campaigns for lead generation. Developed social media strategies boosting engagement and brand visibility. Managed major events including Alpha Connect 2025 and FXGathering 2025, contributing to project management and creative direction. Oversaw project and event management initiatives, aligning strategy, content, and design. Produced and directed branded video content for multiple clients. Worked with diverse independent clients in fintech, forex, crypto, business consulting, entertainment, and fitness industries supporting digital growth through tailored

Social Media Specialist at Balmain Hair Couture Cyprus

March 31, 2024 - July 8, 2025

Managed social media platforms, optimized content calendars, created and curated content, and performed copywriting, photography, and videography editing to enhance brand presence and engagement.

Content & Social Media Manager at Thinq Digital

September 30, 2023 - July 8, 2025

Played instrumental role in website creation and content development for multiple brands, crafting SEO-driven content to improve rankings and inquiries. Developed and led social media campaigns achieving significant follower growth and increased website traffic. Managed paid advertising campaigns resulting in markedly higher RSVPs. Oversaw brand storytelling and content marketing strategies increasing audience retention, engagement, and conversions.

Content, Social Media & PR Executive at Windsor Brokers

February 28, 2025 - July 8, 2025

Revamped WM Markets website content strategy driving substantial increases in conversions and organic search rankings. Provided lead content reconstruction during Windsor Brokers website redesign. Spearheaded content development for expo campaigns and industry events. Refreshed social media strategy and optimized YouTube content enhancing audience engagement. Upgraded social media calendars and crafted audience-driven marketing strategies using behavioral analytics.

Content Writer at Century 21 Cyprus

December 31, 2023 - July 8, 2025

Freelance content writing, creating SEO-driven copy to support brand visibility and engagement.

Social Media Specialist at The Encore Gym

November 1, 2024 - Present

Developed and executed content strategy tailored to Encore’s move-focused fitness audience. Curated and wrote content across Instagram, Meta Ads, and stories; balanced educational and community-based themes. Managed Meta Ads campaigns and content calendars to increase reach and engagement.

Digital Marketing Specialist at BodyTek Studios

September 1, 2024 - Present

Created structured marketing plans for new content series and promotional campaigns. Wrote performance-focused captions and educational content; led campaign testing, performance reviews, and optimization. Supported client retention through consistent content planning.

Content & Social Media Manager at Balmain Hair Couture Cyprus

December 1, 2023 - March 1, 2024

Produced seasonal social campaigns, photo captions, and content calendars tailored to brand tone and luxury positioning.

Content Writer / SEO Specialist at Century Cyprus

October 1, 2023 - December 1, 2023

Developed SEO-friendly blog posts for international expos, digital campaigns, and product launches; balanced technical accuracy with brand storytelling. Refined YouTube and social media strategy to align with business goals.

Content & Social Media Manager at Thinq Digital

July 1, 2021 - September 1, 2023

Created and optimized website content for major hospitality, lifestyle, and retail clients including Century 21 Cyprus and Greece; wrote SEO-driven blogs and managed performance-based social media campaigns. Collaborated with design and development teams to deliver content across channels.

Education

BFA at Aristotle University of Thessaloniki

January 1, 2015 - December 31, 2015

Advanced Digital Marketing Certifications at Google, LinkedIn, SEMrush, Udemy, The Knowledge Academy