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As a passionate storyteller and skilled communicator, I specialize in bringing brands to life through the power of words. With over 16 years of experience, I’ve honed my ability to craft compelling narratives that resonate with audiences and drive meaningful engagement. My journey has equipped me with a versatile communications and marketing skill set, blending creativity with strategic thinking. From writing engaging social media content to shaping high-level marketing strategies, I thrive in crafting messages that captivate, inform, and inspire action. Whether it's web copy, blog posts, opinion pieces, newsletters, or feature stories, I love adapting content across various channels to meet diverse goals. Beyond writing, my hands-on experience spans a wide range of areas, including media relations, content planning, crisis communications, brand management, event planning, and project management. I excel at overseeing integrated communications strategies that align with an organization’s broader objectives, all while ensuring clarity, consistency, and impact. I've had the privilege of working across diverse industries, including education (higher ed & K-12), government, trade associations, nonprofits, corporate sectors, and both B2B and B2C environments. This breadth of experience has deepened my understanding of various audiences and refined my ability to tailor communications that drive results.…As a passionate storyteller and skilled communicator, I specialize in bringing brands to life through the power of words. With over 16 years of experience, I’ve honed my ability to craft compelling narratives that resonate with audiences and drive meaningful engagement. My journey has equipped me with a versatile communications and marketing skill set, blending creativity with strategic thinking. From writing engaging social media content to shaping high-level marketing strategies, I thrive in crafting messages that captivate, inform, and inspire action. Whether it's web copy, blog posts, opinion pieces, newsletters, or feature stories, I love adapting content across various channels to meet diverse goals. Beyond writing, my hands-on experience spans a wide range of areas, including media relations, content planning, crisis communications, brand management, event planning, and project management. I excel at overseeing integrated communications strategies that align with an organization’s broader objectives, all while ensuring clarity, consistency, and impact. I've had the privilege of working across diverse industries, including education (higher ed & K-12), government, trade associations, nonprofits, corporate sectors, and both B2B and B2C environments. This breadth of experience has deepened my understanding of various audiences and refined my ability to tailor communications that drive results.

Nicole E. Gum (Nikki)

Writer, Content Producer, Content Creator, +4

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As a passionate storyteller and skilled communicator, I specialize in bringing brands to life through the power of words. With over 16 years of experience, I’ve honed my ability to craft compelling narratives that resonate with audiences and drive meaningful engagement. My journey has equipped me with a versatile communications and marketing skill set, blending creativity with strategic thinking. From writing engaging social media content to shaping high-level marketing strategies, I thrive in crafting messages that captivate, inform, and inspire action. Whether it's web copy, blog posts, opinion pieces, newsletters, or feature stories, I love adapting content across various channels to meet diverse goals. Beyond writing, my hands-on experience spans a wide range of areas, including media relations, content planning, crisis communications, brand management, event planning, and project management. I excel at overseeing integrated communications strategies that align with an organization’s broader objectives, all while ensuring clarity, consistency, and impact. I've had the privilege of working across diverse industries, including education (higher ed & K-12), government, trade associations, nonprofits, corporate sectors, and both B2B and B2C environments. This breadth of experience has deepened my understanding of various audiences and refined my ability to tailor communications that drive results.…As a passionate storyteller and skilled communicator, I specialize in bringing brands to life through the power of words. With over 16 years of experience, I’ve honed my ability to craft compelling narratives that resonate with audiences and drive meaningful engagement. My journey has equipped me with a versatile communications and marketing skill set, blending creativity with strategic thinking. From writing engaging social media content to shaping high-level marketing strategies, I thrive in crafting messages that captivate, inform, and inspire action. Whether it's web copy, blog posts, opinion pieces, newsletters, or feature stories, I love adapting content across various channels to meet diverse goals. Beyond writing, my hands-on experience spans a wide range of areas, including media relations, content planning, crisis communications, brand management, event planning, and project management. I excel at overseeing integrated communications strategies that align with an organization’s broader objectives, all while ensuring clarity, consistency, and impact. I've had the privilege of working across diverse industries, including education (higher ed & K-12), government, trade associations, nonprofits, corporate sectors, and both B2B and B2C environments. This breadth of experience has deepened my understanding of various audiences and refined my ability to tailor communications that drive results.

Available to hire

As a passionate storyteller and skilled communicator, I specialize in bringing brands to life through the power of words. With over 16 years of experience, I’ve honed my ability to craft compelling narratives that resonate with audiences and drive meaningful engagement.

My journey has equipped me with a versatile communications and marketing skill set, blending creativity with strategic thinking. From writing engaging social media content to shaping high-level marketing strategies, I thrive in crafting messages that captivate, inform, and inspire action. Whether it’s web copy, blog posts, opinion pieces, newsletters, or feature stories, I love adapting content across various channels to meet diverse goals.

Beyond writing, my hands-on experience spans a wide range of areas, including media relations, content planning, crisis communications, brand management, event planning, and project management. I excel at overseeing integrated communications strategies that align with an organization’s broader objectives, all while ensuring clarity, consistency, and impact.

I’ve had the privilege of working across diverse industries, including education (higher ed & K-12), government, trade associations, nonprofits, corporate sectors, and both B2B and B2C environments. This breadth of experience has deepened my understanding of various audiences and refined my ability to tailor communications that drive results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Communications Coordinator at Helping Harvest

February 1, 2025 - Present

Develop and execute marketing and communications strategies that advance the mission of Helping Harvest; oversee social media and website strategy, content creation, analytics, and reporting; maintain brand identity; manage print publications and promotional materials; coordinate external communications including a print newsletter and monthly E-News; pitch stories to media and arrange media visits; support executive communications; assist events.

Writer & Content Producer at Self-employed

November 1, 2024 - Present

Write and edit a variety of content for clients, including social media posts, opinion pieces, thought leadership, blog posts and more.

Brand Communications Manager at Advancing Women Executives

September 1, 2023 - August 1, 2024

Created and published content for bi-monthly newsletters and marketing materials; managed content calendars; guided voice and leadership style on behalf of the CEO; wrote original content for the AWE brand and clients; produced PR across multiple platforms; planned and executed high-profile events; maintained AWE website and SEO strategy; tracked audience metrics and produced monthly reports; supported events logistics.

Communications & PR Manager at National Association of Hispanic Real Estate Professionals (NAHREP)

June 1, 2023 - September 1, 2023

Created, organized, and edited content for blogs, newsletters, emails, event materials and publications; managed earned media relations, drafting press releases and maintaining media lists; planned and executed social media content; supported national, regional and virtual events with materials, session titles, descriptions and panelist questions; coordinated contractor support.

Communications Specialist at Pennsylvania News Media Association

March 1, 2015 - June 1, 2015

Managed digital channels, content calendar, internal communications, and contractor workload; oversaw graphic design freelancers; supported evolving brand and communications efforts.

Senior Assistant Director of Communications / Assistant Director of Communications at Gettysburg College

October 1, 2010 - February 1, 2015

Raised the college’s visibility as media contact and spokesperson; pitched stories to local, regional, national and higher education media; collaborated with faculty to pitch expertise; wrote op-eds; managed press releases; oversaw media monitoring; contributed to campus communications for programs, events and initiatives; mentored students; managed interns.

Director of Communications at Gettysburg College

October 1, 2008 - June 1, 2009

Led communications strategy, media relations, and editorial planning; produced PR content across channels; supervised campus media and events; ensured brand consistency.

Director of Editorial Services / Director of College Communications at Muhlenberg College

June 1, 2015 - December 1, 2017

Edited Muhlenberg Magazine (three times yearly); planned and produced major marketing pieces including annual report and community impact report; managed communications team, coordinated media outreach, and planned signature events; mentored students and interns; oversaw content strategy for college communications.

Adjunct Instructor of Media & Communications at Muhlenberg College

August 1, 2016 - December 1, 2017

Taught COMM 216: Communication and Public Relations; practical, practice-oriented instruction; guided students in media and communications concepts.

Staff Assistant at U.S. Senator Robert P. Casey, Jr.

June 1, 2009 - October 1, 2010

Wrote press releases and media advisories; drafted talking points; pitched stories; responded to media inquiries; assisted with media monitoring and scheduling.

Freelance Writer & Content Producer at Self-employed

November 1, 2024 - Present

Wrote and edited content for clients including social media, op-eds, thought leadership and blog posts; managed content calendars and client approvals; delivered content across multiple platforms.

Manager, Brand Communications at Advancing Women Executives

September 1, 2023 - August 1, 2024

Created and published content for bimonthly newsletters and marketing materials; learned CEO voice to craft on-brand messaging; generated PR across platforms; coordinated speaking opportunities and managed the CEO’s public presence; maintained website and SEO.

Communication Specialist at PPL Electric Utilities (contract position)

April 1, 2022 - February 1, 2023

Managed digital channels (social, customer emails, blog and website); maintained a robust content calendar; developed engaging content; coordinated with internal teams and managed contracted freelancers; supported evolving brand after acquisition.

Communication Specialist at Upper Perkiomen School District

January 1, 2018 - April 1, 2022

Oversaw district marketing and brand; wrote and planned messages for district-wide audiences; crisis communicator and speechwriter when necessary; primary media contact; produced website content; supervised social media and district publications; liaised with community partners and sponsors.

Adjunct Instructor of Media & Communication at Muhlenberg College

August 1, 2016 - December 1, 2017

Taught COM 216: Communication and Public Relations, a practice-oriented course for students interested in media & communication.

Communications Director at Pennsylvania NewsMedia Association

March 1, 2015 - June 1, 2015

Oversaw the association’s communications strategy, including web content, publications, media relations and member communications; planned event coverage and produced newsletters; primary contact for media release services.

Press Assistant at U.S. Senator Robert P. Casey, Jr.

June 1, 2009 - October 1, 2010

Wrote press releases and media advisories; drafted talking points; pitched stories; managed media monitoring; prepared the Senator for interviews and public engagements.

Staff Assistant at U.S. Senator Robert P. Casey, Jr.

October 1, 2008 - June 1, 2009

General office duties; managed high-volume communications, constituent requests and scheduling; supported staff with administrative tasks and logistics.

Communication Specialist at PPL Electric Utilities

April 1, 2022 - February 28, 2023

Managed digital channels, including social media, customer emails, blog and website; developed and executed content calendars; wrote and evaluated content effectiveness; coordinated with internal teams and managed contracted designers and freelancers; supported brand maintenance after acquisition.

Director of Editorial Services/Director of College Communications at Muhlenberg College

June 1, 2015 - December 31, 2017

Editor of Muhlenberg magazine; led production of marketing pieces (annual report, impact reports); promoted the college through web articles, media relations and op-ed placements; managed communications teams and projects; developed and refreshed brand and marketing materials.

Senior Assistant Director of Communications/Assistant Director of Communications at Gettysburg College

October 1, 2010 - February 28, 2015

Raised the college’s visibility through media relations, press releases and op-eds; managed media monitoring and marketing content; oversaw campus communications, advertising and signature events; supported crisis communications and internship programs.

Manager, Brand Communications at Advancing Women Executives (AWE)

September 1, 2023 - August 1, 2024

Created, designed, and published all content for bi-monthly newsletters, marketing materials, and social channels; learned CEO voice to craft on-behalf content; managed content calendars; generated PR across platforms; planned speaking opportunities; maintained website and SEO strategy; tracked engagement metrics and supported virtual events.

Communications Specialist at Upper Perkiomen School District

January 1, 2018 - April 1, 2022

Managed district branding and communications; worked with administration and board on key initiatives; wrote and produced district-wide messages; updated the district website and social media; coordinated community outreach and events.

Senior Communications Director at Pennsylvania News Media Association

March 1, 2015 - June 1, 2015

Administered communications strategy, drafted blog posts, newsletters, email campaigns, event materials; managed media relations, newsroom outreach, and website content; supported national and regional initiatives.

Director of Communications at Gettysburg College

October 1, 2010 - February 1, 2015

Overhauled campus communications; served as primary media contact; planned campaigns; managed website content and social media; supervised student staff and interns; coordinated media coverage for campus events; produced press materials.

Assistant Director of Communications at Gettysburg College

October 1, 2008 - June 1, 2009

Directed communications operations; drafted press releases and media advisories; managed newsletters and blog content; maintained website updates; supervised interns; coordinated media coverage.