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Senior marketing professional with 6 years of experience driving revenue growth and scaling paid media campaigns and organic marketing strategies across a large array of platforms. Proven ability to lead collaborative projects and improve efficiency. Managed $500k+ total in monthly ad spend for a blend of B2C and B2B accounts.…

Nick Bauer

Marketing Strategist, Growth Marketer, Content Strategist, +4

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Senior marketing professional with 6 years of experience driving revenue growth and scaling paid media campaigns and organic marketing strategies across a large array of platforms. Proven ability to lead collaborative projects and improve efficiency. Managed $500k+ total in monthly ad spend for a blend of B2C and B2B accounts.…

Available to hire

Senior marketing professional with 6 years of experience driving revenue growth and scaling paid media campaigns and organic marketing strategies across a large array of platforms. Proven ability to lead collaborative projects and improve efficiency. Managed $500k+ total in monthly ad spend for a blend of B2C and B2B accounts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Work Experience

Senior Digital Marketing Manager at Caravan Marketing

February 1, 2025 - Present

Led a 4-person digital marketing team overseeing organic and paid media initiatives; drove scalable growth for a client investing $100K/month across multiple paid media channels; consistently generated high-quality leads for small businesses by pairing organic growth with performance marketing.

Owner / Founder at Bauer Media

January 1, 2025 - Present

Partnered directly with clients to identify and address business challenges beyond our scope, improving overall performance and outcomes. Audited and rebuilt a paid marketing account, increasing profitability by 200%+ while maintaining the same spend level. Managed and optimized SEO initiatives across multiple industries, driving consistent, measurable growth.

PPC Analyst at SmartSites

August 1, 2023 - January 1, 2025

Managed $300k in monthly advertising spend for 25+ accounts simultaneously on Google Ads, Bing, Facebook/Instagram, TikTok, Snapchat and Reddit. Created paid media strategies that increased return on ad spend by 250% over 6 months for 15+ clients. Improved internal processes to optimize client strategies more efficiently through custom Google Sheets.

Paid Search Specialist at Syrup Marketing

July 1, 2022 - March 1, 2023

Managed client Google Ads accounts with total monthly spend of $50,000. Utilized Google Analytics to curate strategic shifts to improve client performance and to generate thorough monthly reports. Spearheaded the transition of all client accounts to GA4, ensuring compliance and data continuity ahead of industry deadlines.

E-commerce Manager at Skydas Gear

June 1, 2021 - July 1, 2022

Developed a marketing strategy that increased revenue by 35% through a digital presence overhaul and process optimization. Created new brand guidelines for product packaging and in-person sales flyers. Revamped inventory and POS systems, reducing a large majority of errors and streamlining online and in-person sales processes.

SEM Coordinator at Simple Parts

June 1, 2020 - July 1, 2021

Created and troubleshot 200+ Google and Bing Ads accounts. Leveraged SQL queries for troubleshooting and account maintenance. Managed large projects with Asana to organize and oversee account influx.