Community & Social Media Lead at SQD

Designed daily graphics and brand materials across social media, events, website, client-facing sales materials and campaign assets. Managed and contributed to marketing campaigns in close collaboration with the Marketing Manager. My role included content strategy, collaborating with partners and managing the SQD X account with 170k+ followers. Created tweets, videos, analytics dashboards, client case studies and newsletters. Content and design work across SQD sub-brands; Oceanstream, SQDGN and Soldexer. Managed onsite video production for interviews. Owned all merchandise production for major industry events, including ETHDenver, KBW, TOKEN2049 Singapore, ETHGlobal, Solana Breakpoint and ETHCC.

Business Development and Content Marketing Strategist at Telos Foundation

Supported content creation and strategy. Researched and prospected gaming projects to build a business development pipeline, secure intro calls and explore partnership opportunities. Managed KOL content creation, devising a clear long term strategy across multiple creators.

Marketing Lead at Mosaic Blocks

Led all digital marketing efforts to grow brand awareness, establish partnerships and connect with the wider user and developer community. Created educational content simplifying highly technical concepts and processes. Led company rebrand with new logo design. Achieved our primary business goal of reaching Top 21 Block Producer status within 1 month, doubling company earnings.

Community Manager at VYE

Directed Immuse to VYE rebranding; adjusting content strategy across platforms. Planned beta app launch strategy for EDC Festival. Recorded + edited AR face-filter videos. Produced WhitePaper, promo video + strategy for paid ad campaign (Meta).

Community Manager and Artist Liaison at Immuse

Researched industry trends, identified 3D artists and managed collaborations with high-profile musicians. Content strategy, broader marketing strategy, 6 + NFT drops, 5 Meta + X ad campaigns. 5-15 posts each day across X, Instagram, TikTok, Substack, Threads, Youtube + Reddit. Community growth on Discord: 0 to 112 members, X: 0 to 1800, Instagram: 0 to 900. Bi-weekly newsletter about tech, music and art with 200 subs and a 45% average open-rate.