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Hi, I'm Nick So, a Game Experience Designer with over a decade of player-centric design experience. I specialize in creating coherent, consistent, and compelling game experiences across various platforms. With a flexible and agile approach complemented by strong communication and organizational skills, I enjoy collaborating to make fun and engaging products. Throughout my career, I've worked on gameplay, systems, and product design, integrating user research and data analysis to improve retention and monetization. I'm passionate about building design systems, mentoring teams, and delivering quality content that ensures player satisfaction.…Hi, I'm Nick So, a Game Experience Designer with over a decade of player-centric design experience. I specialize in creating coherent, consistent, and compelling game experiences across various platforms. With a flexible and agile approach complemented by strong communication and organizational skills, I enjoy collaborating to make fun and engaging products. Throughout my career, I've worked on gameplay, systems, and product design, integrating user research and data analysis to improve retention and monetization. I'm passionate about building design systems, mentoring teams, and delivering quality content that ensures player satisfaction.

Nick So

Game Designer, UX Designer, Digital Producer, +4

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Hi, I'm Nick So, a Game Experience Designer with over a decade of player-centric design experience. I specialize in creating coherent, consistent, and compelling game experiences across various platforms. With a flexible and agile approach complemented by strong communication and organizational skills, I enjoy collaborating to make fun and engaging products. Throughout my career, I've worked on gameplay, systems, and product design, integrating user research and data analysis to improve retention and monetization. I'm passionate about building design systems, mentoring teams, and delivering quality content that ensures player satisfaction.…Hi, I'm Nick So, a Game Experience Designer with over a decade of player-centric design experience. I specialize in creating coherent, consistent, and compelling game experiences across various platforms. With a flexible and agile approach complemented by strong communication and organizational skills, I enjoy collaborating to make fun and engaging products. Throughout my career, I've worked on gameplay, systems, and product design, integrating user research and data analysis to improve retention and monetization. I'm passionate about building design systems, mentoring teams, and delivering quality content that ensures player satisfaction.

Available to hire

San Diego, United States

Hi, I’m Nick So, a Game Experience Designer with over a decade of player-centric design experience.

I specialize in creating coherent, consistent, and compelling game experiences across various platforms. With a flexible and agile approach complemented by strong communication and organizational skills, I enjoy collaborating to make fun and engaging products.

Throughout my career, I’ve worked on gameplay, systems, and product design, integrating user research and data analysis to improve retention and monetization. I’m passionate about building design systems, mentoring teams, and delivering quality content that ensures player satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Head of Game Design at Onlife

January 1, 2022 - December 31, 2023

Served as the principal designer for various gameplay features and interconnected digital products including websites and apps. Translated business goals and user research into actionable design concepts and solutions. Collaborated with company leadership to build roadmaps and release schedules. Established company-wide documentation standards improving cross-functional collaboration. Worked closely with Product, Engineering, and QA teams to deliver regular content and ensure player satisfaction. Developed and maintained Design Systems and Component Libraries for multiple products. Managed the design team to ensure timely deliverables and provided mentoring.

Senior UX Designer (Contract) at ELSA Corp

September 1, 2021 - February 28, 2022

Designed and documented core features for web and mobile language-learning software. Conducted user research and usability testing to identify and address design issues and pain points. Implemented a modular Design System to improve design efficiency and iteration speed. Designed retention and monetization features that enhanced user delight and increased conversion.

Product & Game Design Consultant (Contract) at Awairness, Inc

January 1, 2019 - December 31, 2019

Partnered with company leadership to define business goals and brand identity. Researched, designed, and documented core gameplay and systems. Established design standards and development pipelines.

Senior Game Designer at Jam City

May 1, 2015 - October 31, 2018

Co-managed a design team delivering weekly content for two highly successful live service games. Leveraged analytics data to improve key metrics, including increasing Daily Active Users (DAU) by over 10%.