Nick So

Available to hire

Hi, I'm Nick So, a Game Experience Designer with over a decade of player-centric design experience. I specialize in creating coherent, consistent, and compelling game experiences across various platforms.

About

Hi, I’m Nick So, a Game Experience Designer with over a decade of player-centric design experience.

I specialize in creating coherent, consistent, and compelling game experiences across various platforms. With a flexible and agile approach complemented by strong communication and organizational skills, I enjoy collaborating to make fun and engaging products.

Throughout my career, I’ve worked on gameplay, systems, and product design, integrating user research and data analysis to improve retention and monetization. I’m passionate about building design systems, mentoring teams, and delivering quality content that ensures player satisfaction.

  • 6 years' experience
  • Joined May 2025

Languages

  • EnglishFluent
  • FrenchAdvanced
  • JapaneseBeginner

Industry experience

  • Gaming
  • Software & Internet
  • Media & Entertainment
  • Education
  • Professional Services

More experts in San Diego, United States

Work experience· 4 roles

Head of Game Design · OnlifeJan 2022 – Dec 2023 · 2 yrs

Served as the principal designer for various gameplay features and interconnected digital products including websites and apps. Translated business goals and user research into actionable design concepts and solutions. Collaborated with company leadership to build roadmaps and release schedules. Established company-wide documentation standards improving cross-functional collaboration. Worked closely with Product, Engineering, and QA teams to deliver regular content and ensure player satisfaction. Developed and maintained Design Systems and Component Libraries for multiple products. Managed the design team to ensure timely deliverables and provided mentoring.

Senior UX Designer (Contract) · ELSA CorpSep 2021 – Feb 2022 · 6 mos

Designed and documented core features for web and mobile language-learning software. Conducted user research and usability testing to identify and address design issues and pain points. Implemented a modular Design System to improve design efficiency and iteration speed. Designed retention and monetization features that enhanced user delight and increased conversion.

Product & Game Design Consultant (Contract) · Awairness, IncJan 2019 – Dec 2019 · 1 yr

Partnered with company leadership to define business goals and brand identity. Researched, designed, and documented core gameplay and systems. Established design standards and development pipelines.

Senior Game Designer · Jam CityMay 2015 – Oct 2018 · 3 yrs 6 mos

Education

Bachelor of Arts, Digital Media Production · University of California, Santa Cruz2008 – 2012
Certificates in User Experience Design & User Interface Design · University of California, Irvine2020 – 2021

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