NJ

I’m a detail- and data-driven storyteller who turns everyday happenstances into scroll stopping content. I plan and execute content calendars, create engaging shortform vids, and write captions that connect and convert.

About

I’m a detail- and data-driven storyteller who turns everyday happenstances into scroll stopping content. I plan and execute content calendars, create engaging shortform vids, and write captions that connect and convert. I track performance, optimise what works, and focus on growing reach.

As a former social media manager for the Singapore Film Society, I know how to showcase unique features, local experiences, and guest moments in a way that feels warm and aspirational. I’m organised, responsive and results-focused.

  • 10 years' experience
  • Joined September 2025

Industry experience

  • Education
  • Software & Internet
  • Government
  • Media & Entertainment
  • Professional Services

Work experience· 6 roles

Curriculum Developer · Bamboo Path AcademyMay 2025 – Present · 1 yr 7 mos

Created engaging Science lesson materials, structured notes for P3-P6 levels based on the latest MOE Science Syllabus, and mock exams aligned with SEAB requirements. Developed interactive and inquiry-based activities via both virtual and in-person lesson delivery to enhance students’ understanding.

Freelance AI Evaluator · Scale AIDec 2024 – Present · 2 yrs

Reviewed and evaluated AI-generated content to improve accuracy, coherence, and relevance. Provided structured feedback to refine model outputs and enhance user alignment. Identified and flagged edge cases to support ethical, high-performing generative AI models in a remote, fast-paced setting.

Marketing Manager · Singapore Film SocietyMar 2024 – Mar 2025 · 1 yr 1 mo

Developed marketing collateral and engaging content for social media, website articles, and more to communicate SFS’s value and expand its reach. Collaborated with embassies, agencies, private organizations, and industry partners on co-marketing efforts, leveraging trends and a strategic content calendar for increased visibility.

Senior Learning Designer · Veev Digital Works Pte LtdApr 2023 – Sep 2025 · 2 yrs 6 mos
General Education Officer · Ministry of Education, SingaporeDec 2022 – Sep 2025 · 2 yrs 10 mos
General Education Officer · Ministry of Education, SingaporeMay 2016 – Dec 2022 · 6 yrs 8 mos

Education

Bachelor of Arts in Psychology · Nanyang Technological University2014
Postgraduate Diploma in Education · National Institute of Education2015
Bachelor of Arts in Psychology · Nanyang Technological University2014
Postgraduate Diploma in Education · National Institute of Education2015

Certifications and awards· 6

WSQ Advanced Certificate in Learning and Performance2023 – 2025
ISTQB Foundation Level v4.02024 – 2025
SQL Analytics2023 – 2025
WSQ Advanced Certificate in Learning and Performance2023 – 2026

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