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Hi, I'm Nitya Buch, a passionate designer with extensive experience in retail merchandising, marketing communications, and digital product design. I've had the pleasure of contributing to Apple's retail and media teams, where I crafted impactful visual designs, immersive displays, and marketing campaigns that truly resonate with customers. I specialize in 3D modeling, interactive prototypes, and creating scalable design systems that balance brand integrity with creativity. I love collaborating across teams to bring ideas to life, whether designing digital assets or physical retail environments. My journey has also taken me through freelancing projects and teaching design, which has enriched my skills and perspective. I'm always eager to take on new challenges and help brands connect better with their audience through thoughtful, innovative design solutions.…Hi, I'm Nitya Buch, a passionate designer with extensive experience in retail merchandising, marketing communications, and digital product design. I've had the pleasure of contributing to Apple's retail and media teams, where I crafted impactful visual designs, immersive displays, and marketing campaigns that truly resonate with customers. I specialize in 3D modeling, interactive prototypes, and creating scalable design systems that balance brand integrity with creativity. I love collaborating across teams to bring ideas to life, whether designing digital assets or physical retail environments. My journey has also taken me through freelancing projects and teaching design, which has enriched my skills and perspective. I'm always eager to take on new challenges and help brands connect better with their audience through thoughtful, innovative design solutions.

Nitya Buch

3D Designer, Creative Director, Motion Graphic Designer, +2

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Hi, I'm Nitya Buch, a passionate designer with extensive experience in retail merchandising, marketing communications, and digital product design. I've had the pleasure of contributing to Apple's retail and media teams, where I crafted impactful visual designs, immersive displays, and marketing campaigns that truly resonate with customers. I specialize in 3D modeling, interactive prototypes, and creating scalable design systems that balance brand integrity with creativity. I love collaborating across teams to bring ideas to life, whether designing digital assets or physical retail environments. My journey has also taken me through freelancing projects and teaching design, which has enriched my skills and perspective. I'm always eager to take on new challenges and help brands connect better with their audience through thoughtful, innovative design solutions.…Hi, I'm Nitya Buch, a passionate designer with extensive experience in retail merchandising, marketing communications, and digital product design. I've had the pleasure of contributing to Apple's retail and media teams, where I crafted impactful visual designs, immersive displays, and marketing campaigns that truly resonate with customers. I specialize in 3D modeling, interactive prototypes, and creating scalable design systems that balance brand integrity with creativity. I love collaborating across teams to bring ideas to life, whether designing digital assets or physical retail environments. My journey has also taken me through freelancing projects and teaching design, which has enriched my skills and perspective. I'm always eager to take on new challenges and help brands connect better with their audience through thoughtful, innovative design solutions.

Available to hire

Hi, I’m Nitya Buch, a passionate designer with extensive experience in retail merchandising, marketing communications, and digital product design. I’ve had the pleasure of contributing to Apple’s retail and media teams, where I crafted impactful visual designs, immersive displays, and marketing campaigns that truly resonate with customers. I specialize in 3D modeling, interactive prototypes, and creating scalable design systems that balance brand integrity with creativity.

I love collaborating across teams to bring ideas to life, whether designing digital assets or physical retail environments. My journey has also taken me through freelancing projects and teaching design, which has enriched my skills and perspective. I’m always eager to take on new challenges and help brands connect better with their audience through thoughtful, innovative design solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Planogram Designer at Apple

May 1, 2025 - June 15, 2024

Led the Apple retail apace merchandising, prints & fixture design using Planograms for shopping events, increasing customer engagement during product launches and seasonal promotions. Partnered with marketing, engineering, and store operations to craft immersive onsite displays and digital signage, ensuring pixel-perfect brand consistency. Developed 3D scale models, interactive prototypes and visualizations for retail spaces, enabling virtual walkthroughs before physical implementation, enabling executive buy-in and reducing prototype cycles.

MarCom Visual Designer at Apple

May 1, 2022 - May 1, 2025

Led high-impact marketing initiatives for strategic partnerships across Apple Music, Apple TV+, and iCloud, driving subscription growth and expanding Apple’s services ecosystem internationally. Developed scalable, data-driven marketing programs—crafting KPIs, analyzing performance metrics, and optimizing for impact across key global markets. Created scalable illustration, iconography, and motion libraries aligned with Apple’s brand system and WCAG guidelines. Collaborated cross-functionally with product, editorial, business, and regional teams to localize go-to-market roadmaps, integrating cultural relevance and content strategy. Operated in a fast-paced, evolving environment—leading campaign planning and launch execution from inception to sustain, while delivering concise reporting to executive stakeholders. Served as a custodian of the Apple brand, ensuring all partner campaigns aligned with Apple’s creative standards, brand integrity, and premium customer experience.

Apple Media Products Designer at Apple

October 1, 2021 - May 1, 2022

Designed user interfaces, workflows, wireframes, and high-fidelity mockups for Apple Music, App Store, Apple Intelligence, web and mobile platforms that support Apple’s business tools using Figma, Sketch, and Keynote. Designed illustrations and animations for production from concept through delivery, using Adobe Creative Suite. Designed drafts with direction from MarCom project art directors and creative directors, made content revisions based on the feedback received.

Merchandising Graphic Designer: Great Value at Walmart

April 1, 2020 - October 1, 2021

Designed packaging, point-of-sale signage and retail displays for Walmart Canada’s Great Value private label, prioritizing functionality and sustainability across household and healthcare products. Designed 100+ graphics using Google Fonts, Adobe Illustrator, Photoshop, and InDesign, strengthening brand identity. Delivered high-fidelity designs using HTML5, CSS, and JavaScript, accelerating project execution by 30%.

Marketing Graphic Designer at Fanshawe College

August 1, 2018 - April 1, 2020

Optimized campaigns using Google Analytics and Tableau, promoting campus events and increasing site engagement. Co-ordinated successful digital media campaigns across social platforms and student website portal.

Brand Designer & Illustrator: Project Based at Freelance

January 1, 2015 - April 30, 2018

Led digital and print branding strategies, UX redesign, brand guidelines creation, and digital asset development for various clients, significantly increasing customer engagement, usability, and brand recognition. Designed virtual menus, wireframes, prototypes, and promotional videos using industry tools such as Adobe XD, Figma, Illustrator, WordPress, and HTML/CSS.

Educator at Sky Blue Institute of Design

May 1, 2015 - August 1, 2018

Delivered one-on-one and group tutoring in 3D modeling, animation, texturing, and lighting using industry-standard software such as Autodesk Fusion 360 and Blender.