Neill MacCann

As the studio evolved, the original nmcDesign identity no longer reflected the strategic nature of the work being delivered. The challenge was to move beyond the perception of a graphic design service and establish a clearer position centred on strategy, culture and organisational alignment.

The project involved a complete review of the studio’s positioning, messaging, visual language and communication systems. Rather than focusing on aesthetics, the work centred on defining a clear point of view: Strategic Design for Sport, Culture + Cause.

The resulting system established a unified framework across brand strategy, tone of voice, case studies, proposals, presentations and visual communications. Every element was designed to reinforce consistency, strengthen positioning and create a recognisable studio identity capable of scaling across future projects.

The outcome was greater clarity in how the studio presents itself, who it serves and the type of work it wants to attract.

Waterford Educate Together National School had grown as an organisation, but its visual identity had not kept pace. The existing logo lacked clarity, consistency and flexibility, making it difficult to communicate the school’s values across digital and physical touchpoints.

The challenge was not simply to redesign a logo. It was to create a clearer visual system that reflected the school’s ethos while supporting future communications, awareness campaigns and community engagement.

nmcDesign conducted a review of the existing identity, explored opportunities for greater consistency and developed a strategic framework centred around three priorities: brand consistency, visual representation of the school’s core pillars, and increased public awareness. The project included identity development, brand guidelines, communication templates and a framework for future campaign activity.

The outcome was a more coherent visual system designed to strengthen recognition, improve consistency and provide the school with the tools needed to communicate confidently across all

A Place Like Home is a theatre production by Little Red Kettle exploring memory, belonging and place through an intergenerational lens.

The challenge was to create a visual identity that balanced warmth and nostalgia without slipping into sentimentality. Early creative exploration revealed a tension between playful storytelling and contemporary cultural relevance. The identity needed to feel accessible for younger audiences while retaining depth for adult viewers.

nmcDesign developed the visual identity system from initial style exploration through to final campaign artwork. The project involved strategic visual development, moodboard creation, typography exploration, poster design and a flexible graphic system capable of working across print, social and promotional materials.

The final direction drew on the visual language of hardware stores and everyday objects from the narrative itself, creating an identity rooted in the story rather than decorative theatre clichés. The result was a distinctive and adaptable campaign system that gave the production a confident public presence across multiple channels.