I'm a strategic designer and the founder of nmcDesign, operating at the intersection of sport, culture, and community. My goal is to help organizations clarify their identities and communicate effectively through visual and verbal means. I focus on solving core problems by creating sustainable design systems that adapt and thrive over time.

nmcDesign

I'm a strategic designer and the founder of nmcDesign, operating at the intersection of sport, culture, and community. My goal is to help organizations clarify their identities and communicate effectively through visual and verbal means. I focus on solving core problems by creating sustainable design systems that adapt and thrive over time.

Available to hire

I’m a strategic designer and the founder of nmcDesign, operating at the intersection of sport, culture, and community. My goal is to help organizations clarify their identities and communicate effectively through visual and verbal means. I focus on solving core problems by creating sustainable design systems that adapt and thrive over time.

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Experience Level

Expert

Language

English
Fluent

Work Experience

Founder & Creative Director at nmcDesign
January 1, 2010 - Present
Lead a design studio specialising in strategic identity and communication for sport, cultural, and purpose-led organisations. Focus on brand positioning and strategic direction, identity systems and visual frameworks, practical guidelines and scalable asset systems, and oversight of rollout across digital, print, and environment.
Visual Designer at Nudge
January 1, 2022 - Present
Worked within a behavioural design consultancy, applying behavioural insights to brand and marketing design. Designed visual touchpoints that guide attention and reduce friction. Strengthened a design approach grounded in evidence.
Graphic Designer at Spraoi International Street Arts Festival
January 1, 2018 - Present
Designed campaign and communication systems for one of Ireland’s largest public festivals, ensuring clarity and legibility across fast-moving settings.
Visual Designer at Waterford Walls (The Walls Project)
January 1, 2017 - Present
Designed campaign and communication assets for a major international street art festival, translated cultural programming into clear visual communication.
Graphic Designer at Fuzion Communications
January 1, 2022 - Present
Worked within an integrated PR and marketing agency on national and regional campaigns, supporting deadline-driven campaign delivery.
Design & Visual Communications at Garter Lane Arts Centre
January 1, 2015 - January 1, 2022
Supported visual communication and audience engagement for a leading arts organisation, developing clear communication systems for public audiences.
Graphic Designer at The Marketing Table
January 1, 2014 - January 1, 2015
Delivered day-to-day design across marketing channels focusing on print, digital, and social content.
Visual Designer at Waterford Walls
January 1, 2017 - Present
Designed campaign and communication assets for a major international street art festival, translating cultural programming into clear visual communication.

Education

BA (Hons) Visual Communications at Waterford Institute of Technology
January 1, 2007 - January 1, 2010
BA (Hons) Product Design, Industrial and Product Design at Cardiff Metropolitan University
January 11, 2030 - May 15, 2026
Building Services Engineering at Cork Institute of Technology
January 11, 2030 - May 15, 2026
Business Growth & Management Development Programme at Skillnet
January 11, 2030 - May 15, 2026
BA (Hons) Visual Communications at Waterford Institute of Technology
January 11, 2030 - May 19, 2026
BA (Hons) Product Design, Industrial and Product Design at Cardiff Metropolitan University
January 11, 2030 - May 19, 2026
Building Services Engineering at Cork Institute of Technology
January 11, 2030 - May 19, 2026

Qualifications

BA(Hons) Visual Communications
May 19, 2026 - May 19, 2026
Business Growth & Management Development Programme
January 11, 2030 - May 19, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education