A Place Like Home — Theatre Identity

A Place Like Home is a theatre production by Little Red Kettle exploring memory, belonging and place through an intergenerational lens.

The challenge was to create a visual identity that balanced warmth and nostalgia without slipping into sentimentality. Early creative exploration revealed a tension between playful storytelling and contemporary cultural relevance. The identity needed to feel accessible for younger audiences while retaining depth for adult viewers.

nmcDesign developed the visual identity system from initial style exploration through to final campaign artwork. The project involved strategic visual development, moodboard creation, typography exploration, poster design and a flexible graphic system capable of working across print, social and promotional materials.

The final direction drew on the visual language of hardware stores and everyday objects from the narrative itself, creating an identity rooted in the story rather than decorative theatre clichés. The result was a distinctive and adaptable campaign system that gave the production a confident public presence across multiple channels.