Swingyard Brand Identity

Swingyard is a technology-led golf driving range experience developed by Carr Golf Group.

The challenge was creating a brand for an abstract name while appealing to a younger audience beyond traditional golf culture. The identity needed to feel playful, contemporary and recognisable without relying on established golf visual clichés.

nmcDesign led the development of the brand identity system, visual guidelines and launch assets. Through workshops, strategic exploration and visual development, we created a distinctive identity designed to work consistently across digital, social and physical touchpoints.

Deliverables included brand identity, logo design, brand guidelines, landing page assets, social media graphics and marketing collateral.

The result was a clear and differentiated brand that helped position Swingyard as a modern golf experience while providing the team with a scalable visual system for launch and future growth.