Available to hire
Hi, I’m Kai Thomas Griesheim, a remote-first Senior Social Media Manager with a track record of driving global brand growth through data-driven, cross-channel campaigns across automotive, gaming, and tech sectors. I excel at turning insights into compelling content, building high-performing teams, and delivering measurable impact for multiple clients through strategic planning, creative execution, and rigorous analytics.
I thrive in fast-paced, deadline-driven environments and love collaborating with creatives, analysts, and clients to shape brand voice, optimize engagement, and grow communities worldwide. I’m passionate about turning complex data into clear, actionable strategies and delivering value with a friendly, human touch.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
German
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Senior Social Media Manager at 1000 Heads
December 1, 2024 - PresentImplemented cross-channel content strategies to propel follower growth and platform engagement for multiple clients. Coordinated editorial calendars and publishing schedules to balance long-term brand building with agile, real-time content. Interfaced with client representatives and internal teams to relay updates, manage expectations, and integrate feedback. Directed and motivated up to 25 subordinates, including task prioritization and workflow coordination. Partnered with creative, analytics, and account teams to produce content aligned with brand identity and KPIs. Interpreted data from native and third-party analytics tools to refine content cadence and channel-specific strategies. Executed A/B testing on copy and visuals to identify top-performing assets and drive optimization. Tracked competitor benchmarks and emerging social trends to advise clients. Generated monthly client reports with performance insights and tailored recommendations. Responded to audience comments and messa
Senior Community Manager at Social Element
January 1, 2025 - March 1, 2025Monitored Nissan's global social channels to maintain a 100% response rate. Designed response libraries and workflows to streamline moderation and DMs. Conducted performance evaluations of subordinates to drive professional development. Reviewed customer feedback to identify recurring pain points and share insights with brand teams. Aligned voice, tone, and response standards with client expectations and regulatory requirements. Mentored junior moderators and ensured consistency in response quality. Delivered performance reports measuring engagement, response time, and sentiment. Flagged sentiment trends and escalated appropriately to protect brand reputation. Contributed to evolving the community strategy through daily engagement insights.
Senior Social Media Specialist at Prospecter Ventures
July 1, 2024 - September 30, 2024Designed and implemented social media campaigns to grow audience awareness and engagement. Built platform-specific content strategies incorporating visuals, CTAs, and trend-based engagement. Partnered with design and content teams to deliver cohesive brand messaging. Analyzed performance using KPIs such as reach, impressions, and click-throughs. Delivered bi-weekly reports to leadership with insights and campaign optimization strategies. Led social channel audits to boost visibility and streamline outputs. Coordinated cross-brand collaboration to unify messaging across platforms (e.g., Instagram, LinkedIn, Twitter).
Lead Community Manager at Ankama Games
May 1, 2023 - March 1, 2024Developed and executed multi-platform community engagement strategies to activate gaming communities. Created and curated content tied to updates, releases, and community challenges. Gathered community sentiment through forums, social, and in-game chat to inform development teams. Proactively addressed player concerns and escalated feedback loops. Helped reduce churn by re-engaging dormant users. Established knowledge base resources to streamline self-service. Governed moderation and conflict resolution across community spaces. Collaborated with marketing to align live events with social campaigns.
Social Media Manager at Manscaped
September 1, 2023 - October 31, 2023Designed and executed social media campaigns to grow awareness and drive engagement. Built platform-specific content strategies incorporating visuals, CTAs, and trend-based engagement. Partnered with design and content teams to deliver cohesive, brand-consistent content. Analyzed performance with KPIs including reach and engagement, and informed optimization. Coordinated with cross-functional teams to align messaging across channels during product launches. Ensured brand safety and tone consistency across all external communications.
Project Manager at Dragons Group
June 1, 2023 - September 30, 2023Led large-scale social media campaigns for client projects, coordinating timelines, resources, and stakeholders across cross-functional teams. Managed project milestones, risk, and budget while delivering on creative briefs. Aligned content calendars with client objectives and regulatory constraints. Facilitated communication between clients and internal teams to ensure timely updates and approvals. Drove process improvements and post-campaign evaluations.
Digital Marketing Consultant at Ford Motor Company
August 1, 2023 - October 31, 2023Designed digital marketing campaigns focused on boosting product launches and brand awareness for automotive clients. Implemented cross-channel strategies (social, paid media, email) and tracked performance across KPIs. Collaborated with product and PR teams to align content with new model launches and announcements. Monitored campaign outcomes and adjusted budgets and messaging to maximize ROI.
Social Media Consultant at Tree Planting Projects
November 1, 2022 - February 28, 2023Implemented an end-to-end social media strategy for a sustainability-focused NGO, including content calendars and platform-specific assets. Analyzed KPIs such as reach and engagement to optimize posting cadence. Coordinated with external partners to extend campaign reach and aligned content with environmental messaging. Tracked campaign impact and provided actionable recommendations.
Social Media Manager at Mars
September 1, 2023 - December 31, 2023Directed social media campaigns for a major consumer brand, coordinating creative assets and influencer partnerships. Created platform-specific content tailored to regional audiences while maintaining brand voice. Monitored performance using KPIs and adjusted tactics to improve reach and engagement. Collaborated with product and marketing teams to align campaigns with product launches.
Senior Community Manager at BMW Group
November 1, 2022 - April 30, 2023Led digital community engagement for BMW Group social channels, delivering real-time support and brand-consistent responses. Implemented moderation workflows and governance across multiple accounts. Analyzed audience sentiment and feedback to inform community strategy and product messaging. Coordinated with marketing to plan live events and regional campaigns.
Senior Social Media Specialist at Prospect Ventures
July 1, 2024 - September 30, 2024Led social media strategy and execution for a portfolio of clients, coordinating with creative, analytics, and product teams to drive audience growth and engagement.
Social Media Consultant at Ankama Games
September 1, 2023 - October 31, 2023Provided strategic guidance on social media campaigns, localizing content for regional audiences, and optimizing engagement.
Senior Community Manager at BMW Group (Freelance)
November 1, 2022 - April 1, 2023Managed community initiatives and social media campaigns for premium automotive brands, ensuring consistent tone and platform-specific optimization.
Junior Social Media Manager at G Portal (OCIRIS GmbH)
February 1, 2021 - September 1, 2021Drove daily social media posting and community interactions for gaming-focused channels, maintaining brand voice and KPI targets.
Junior Digital Marketing Manager at Wissenschafts- und Kongresszentrum Darmstadt GmbH
March 1, 2018 - November 1, 2019Supported digital marketing initiatives, including content creation and campaign coordination for events and exhibitions.
Senior Social Media Manager at Heads
December 1, 2024 - PresentImplemented cross-channel content strategies to propel follower growth and platform engagement for multiple clients. Coordinated editorial calendars and publishing schedules, balanced long-term brand-building with agile, real-time content. Led a team of up to 25, coordinating priorities and workflows. Collaborated with creative, analytics, and account teams to deliver content aligned with brand identity and KPIs. Interpreted data from native and third-party analytics tools to optimize cadence and channel strategy. Conducted A/B testing to identify top-performing assets and drive optimization. Generated monthly client reports with insights and tailored recommendations. Maintained responsive engagement to foster community trust and loyalty.
Senior Community Manager at Nissan (Global Social Accounts)
March 1, 2025 - March 31, 2025Monitored engagement across Nissan's global social accounts with the aim of maintaining a 100% response rate. Designed response libraries and workflows to streamline moderation and DMs. Conducted subordinates' performance evaluations to drive growth. Aligned voice, tone, and response standards with client expectations and regulatory requirements.
Senior Social Media Specialist at Frankfurter Sparkasse
December 1, 2023 - March 31, 2024Designed multi-platform social media campaigns to grow audience awareness and drive interaction. Built platform-specific content strategies with visuals, CTAs, and trend-based engagement. Audited performance with KPIs to identify gaps and optimize. Managed on-brand responses and cadence.
Senior Social Media Consultant at Prospector Ventures
July 1, 2023 - September 30, 2023Designed social media campaigns to raise audience awareness and drive product engagement. Built platform-specific content strategies and aligned messages with campaign priorities. Delivered weekly performance reports and cross-brand collaboration.
Senior Social Media Specialist at Ford Motor Company
August 1, 2023 - October 31, 2023Created digital marketing campaigns focusing on boosting website traffic and lead generation; coordinated cross-channel content; integrated with new model announcements.
Senior Social Media Consultant at Tree Planting Projects
November 1, 2022 - February 28, 2023Engineered a comprehensive organic growth strategy; created and maintained editorial calendars with eco-conscious content; produced content assets and measured KPIs to optimize performance.
Education
Bachelor of Arts in Marketing Management at IU International University of Applied Sciences, Germany
January 11, 2030 - January 1, 2020Entrepreneurship in Emerging Economies at Harvard Business School Online
January 11, 2030 - January 1, 2022Bachelor of Arts in Marketing Management at IU International University of Applied Sciences
January 1, 2020 - April 8, 2026Entrepreneurship in Emerging Economies at Harvard Business School Online
January 1, 2022 - April 8, 2026Hootsuite Social Media Marketing Certification at Hootsuite Academy
January 11, 2030 - April 8, 2026YouTube Certified at YouTube
January 11, 2030 - April 8, 2026Google Analytics IQ at Google
January 11, 2030 - April 8, 2026Bachelor of Arts in Marketing Management at IU International University of Applied Sciences, Germany
January 1, 2020 - January 1, 2020Entrepreneurship in Emerging Economies at Harvard Business School Online (Online Certification)
January 11, 2030 - January 1, 2022Qualifications
Hootsuite Social Media Marketing Certification
January 11, 2030 - December 25, 2025YouTube Certified – YouTube Creator Academy
January 11, 2030 - December 25, 2025Moz Academy Content Strategy & SEO for Lead Generation
January 11, 2030 - December 25, 2025Google Analytics Individual Qualification (IQ)
January 11, 2030 - December 25, 2025Digital Marketing Certification (CDMP)
January 11, 2030 - December 25, 2025 Snapchat Ads Certification
January 11, 2030 - December 25, 2025OMCP Online Marketing Certification
January 11, 2030 - December 25, 2025Facebook Blueprint Certification
January 11, 2030 - December 25, 2025GA4
January 1, 2020 - April 8, 2026Google Analytics IQ
January 1, 2020 - April 8, 2026HubSpot Content Marketing Certification
January 1, 2021 - April 8, 2026Moz SEO Certification
January 1, 2021 - April 8, 2026Facebook Blueprint Certification
January 11, 2030 - April 8, 2026Google Analytics IQ
January 11, 2030 - April 8, 2026Google Ads Certification
January 11, 2030 - April 8, 2026HubSpot Inbound Certification
January 11, 2030 - April 8, 2026Industry Experience
Gaming, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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