Biolook Hair Salon is the new chapter for a legendary Barcelona hair and beauty salon with more than 40 years of history and a loyal clientele. As they transition into the natural and sustainable market, my challenge was to create a fresh identity that speaks to younger generations while still honouring the brand’s heritage.

The goal was to avoid clichés and instead craft a visual identity that feels genuine, timeless, and connected to its Catalan roots. I explored historical letterforms and traditional signage for inspiration, developing concepts that balanced contemporary aesthetics with nostalgic charm. The final design pairs a refined retro-inspired typeface with a botanical symbol drawn from both natural ingredients and the ornamental details of Barcelona’s modernist architecture.

Services:
Brand strategy
Brand identity system
Art direction
Logo & Visual identity
Colours & Typography

Packaging design
Social media templates
Patterns
Brand guidelines

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Client: Biolook Hair Salon
Year: 2025

Shaffy’s Tuin is a joyful little urban jungle tucked behind Amsterdam’s busy streets. Part community garden, part secret oasis, part bee’s paradise. For their 10th anniversary, I created a poster that captures the vibrant energy of this place: buzzing, blooming, and full of life.

As a proud member of the garden myself, I had the chance to celebrate this milestone with an explosion of colours, bold shapes, and happy chaos. From avid readers and giant watering cans to fluffy bees doing their flower rounds. Shaffy’s is all about growing organic food and flowers, growing community, and occasionally growing absurdly large pumpkins. It’s the kind of place where time slows down and phones stay in your pocket. A place where you can trade your emails for earthworms, your screen time for sunlight, and your work stress for watering cans. This pro bono project was a total joy to create. It’s not often you get to combine a cause you love with a style that lets you run wild.

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Client: Shaffy’s Tuin
Year: 2025

Europair, a company specialising in charter flights for individuals and businesses, approached me to design a logo for their 30th anniversary. They gave me full creative freedom, with only two requirements: the logo should have both a Spanish and English version, and it would be used exclusively on the top of their website and in email signatures next to their company logo throughout the anniversary year.

The entire design process, from concept development to final presentation, took 4 to 5 days. The chosen design effectively captures Europair’s legacy while maintaining a seamless connection to their corporate identity. This project was a great opportunity to craft a memorable and meaningful anniversary logo for Europair, celebrating their 30 years of excellence in the charter flight industry.

Concept & design approach:
For the design concept, I drew inspiration from aircraft turbines, which led me to create a stylised number 30, where the zero is replaced by a Möbius ring. This Möbius ring represents continuity, growth, and constant movement, all of which align with Europair’s journey in the aviation industry. At the same time, its shape resembles an airplane turbine, symbolising air travel and power.

Typography & color palette:
To ensure consistency with Europair’s corporate identity the word ‘Anniversary’ uses the same Miso font as their existing logo. The colour palette remains true to Europair’s brand colours: dark blue, light blue, and grey.

For several years I’ve collaborated with AC Waterland on the official Dri-FIT shirts for their annual Twiske Molen Loop — five races taking runners through Het Twiske nature reserve just outside Amsterdam. Each edition gets its own identity reflecting the event and its surroundings, and my aim is to bring a fresh, contemporary edge to sportswear design by blending streetwear influences, Dutch landscape elements, and the iconic Twiske windmill into something runners are proud to wear long after the race.

For this edition I developed two directions: a classic, clean layout and a bolder, more playful take on lettering. The club chose the former — sensible, given participants range from about five years old to as old as they can still run — but I’m showcasing my favourite version here alongside a few mockups.

The challenge
Erasmus University Rotterdam approached me to rebrand their Career Café — a series of forums run by the Alumni Department that connects students with alumni through informal career conversations. The old “Lighthouse” identity relied on ad-hoc visuals, making it hard to produce promotional materials that stood out or clearly communicated the events’ purpose. My goal was to create a cohesive brand identity that boosts recognition across platforms and drives engagement and signups among EUR students and young alumni.

The solution
I developed a flexible, approachable design system built on vibrant colours, playful graphics, hand-drawn doodles, and candid photography to capture the human, warm feel of the events. The logo draws on iconic road signs: three slightly “wonky,” rounded arrow-shaped signs pointing in different directions form the letter “E” for Erasmus, representing guidance, growth, and the journeys students and alumni take together. A bold core palette with trending accents evokes youth and openness, while a single typeface family (Aileron) keeps everything consistent and easy to customize.

Deliverables
Logo & visual identity, colour palette, typography, social media templates and banners (digital + physical), Canva-based template kit so the team can produce on-brand content independently, and full brand guidelines.