30th Anniversary logo design — Client: Europair · 2024
Ely
Published
Europair, a company specialising in charter flights for individuals and businesses, approached me to design a logo for their 30th anniversary. They gave me full creative freedom, with only two requirements: the logo should have both a Spanish and English version, and it would be used exclusively on the top of their website and in email signatures next to their company logo throughout the anniversary year.
The entire design process, from concept development to final presentation, took 4 to 5 days. The chosen design effectively captures Europair’s legacy while maintaining a seamless connection to their corporate identity. This project was a great opportunity to craft a memorable and meaningful anniversary logo for Europair, celebrating their 30 years of excellence in the charter flight industry.
Concept & design approach:
For the design concept, I drew inspiration from aircraft turbines, which led me to create a stylised number 30, where the zero is replaced by a Möbius ring. This Möbius ring represents continuity, growth, and constant movement, all of which align with Europair’s journey in the aviation industry. At the same time, its shape resembles an airplane turbine, symbolising air travel and power.
Typography & color palette:
To ensure consistency with Europair’s corporate identity the word ‘Anniversary’ uses the same Miso font as their existing logo. The colour palette remains true to Europair’s brand colours: dark blue, light blue, and grey.