Jada Windows: Stop Motion Branding Video

During COVID, it was impossible for Jada Window’s sales force to meet face to face with customers, mostly interior designers and architects. They created a display unit that would fit on the back of a pickup truck and act as a mobile showcase in prospective customer’s parking lots. Social distancing and masks allowed hands-on decision making and kept business flowing.

I developed the creative concept for the video, and directed/edited this stop motion project to introduce the innovative traveling showroom. Because the company has a very high end customer base, the piece had to be flawless. Director of Photography, John Northrup created a lighting setup inside one of the client’s paint booths using minimalist light and grip to keep us under budget.

The end result has increased the company’s bookings for the sales department.