Marketing Lead at CEDAR Audio

Led the content marketing strategy, growing social media following by 41.32% in 1 year. Mapped the customer journey to identify needs and touchpoints, creating an omnichannel product-specific marketing strategy. Managed marketing budget for paid ads and influencer initiatives, delivering campaigns with a 530% increase in software sales in Q2 2025. Collaborated with product and business development teams on a product launch that set a record in the first month. Conducted surveys and offered discounts driving conversions by 32.3%. Implemented Mailchimp automation to enhance personalization and engagement. Partnered with influencers and publications, generating 7x website traffic. Analyzed advertising and sales data to optimize resources and reduce CAC by 3x. Created engaging brand stories as case studies; presented insights to stakeholders to improve lead acquisition by 37%.

Marketing Coordinator/Social Media Manager at Anglia Ruskin University (AREA)

Oversaw multichannel marketing strategy for AREA; implemented social media to align content, resulting in a 76% MoM increase in brand engagement. Created content that grew IG profile visits and link clicks by 100% and LinkedIn followers by 63% in 8 months. Oversaw campaign video ads creation and distribution supporting a 25% increase in membership signups. Developed a content calendar that accelerated content creation workflow by 25%. Collaborated with internal departments to enhance content distribution and membership signups by 15%. Created marketing assets (podcasts, videos, carousels) that doubled online reach. Presented data insights to stakeholders that led to the creation of 3 tutorials that enhanced brand engagement.

Content Marketing Manager at Microns.io

Grew Microns.io’s MRR by 4x in 2022 by creating bottom-of-funnel SEO-optimised content. Spearheaded an SEO marketing strategy, leading to a 500% increase in organic web traffic in 3 months. Ranked the website on Google's page 1 for primary keywords by creating in-depth SEO-optimised content. Analysed data to create SEO content marketing strategies that increased signups by 300%. Facilitated the GTM strategy for the launch of Transfer by Microns.io: its proprietary escrow service. Collaborated with the product team to create marketing copy that added approximately 15 new weekly subscribers. Implemented a PR strategy which elevated the founder’s profile, attracted significant speaking opportunities, and tripled the site’s backlink profile. Created a content calendar and managed a team of 2 freelance content writers.

Marketing Copywriter at Equilibrium

Created marketing copy that attracted 288 retail investors and sold out the $500,000 public token offering hard cap. Contributed newsletters and articles that resulted in 10,000 signups for the Closed Beta phase. Wrote product updates and summarised monthly community calls, driving an extra 20% traffic to product pages. Simplified technical concepts as informational content to improve user engagement by 80%. Created social media posts (tweets) that drove 10% more weekly website visits.