Available to hire
Hi, I’m Nicholas Waller, a frontend engineer with 10+ years of experience delivering high-quality, production-ready web applications for startups, scale-ups, and agencies.
I excel at joining projects mid-flight, diagnosing issues quickly, and shipping reliable solutions under tight deadlines. I focus on clean, maintainable code, performant UIs, and seamless integration with APIs, analytics, and third-party tools. I’ve worked across Vue/Nuxt, Angular, and legacy stacks.
Skills
Language
English
Fluent
Work Experience
Frontend Developer & Consultant at Freelance (Remote)
February 1, 2025 - PresentWebsite UI/UX Design; Website Development; Theming Solutions; Hosting, DNS, Domain Handling; Product analytics integration and attribution solutions using Google Tag Manager, Mixpanel, and GA4; Consulting on e-commerce event tracking strategy and implementation; Custom events for conversion funnels; Event schema design and reporting in GA and Mixpanel.
Senior Frontend Developer at Open
April 1, 2024 - October 1, 2024Migrated customers and services – shutdown post acquisition; Developed a web version of the phone verification system SO-SURE from native app to web; Created a custom tracking and event sending service for partners on the Open platform for third party integrations; Built custom Angular components for use in Open product flows.
Lead Frontend Developer at SO-SURE (Hybrid) - B2C Insurance Provider
April 1, 2022 - March 31, 2024Developed the initial frontend MVP (Symfony/Twig); Led frontend experimentation: built and tested onboarding, quote conversion, and upsells; Delivered end-to-end tracking solutions with Google Tag Manager, GA, and Mixpanel; Worked with Marketing to optimise SEO; Migrated the monolith to modern micro-frontends using Nuxt + Tailwind.
Senior Frontend Developer at SO-SURE (Hybrid) - B2C Insurance Provider
May 1, 2019 - March 31, 2022Led frontend development across multiple initiatives; implemented onboarding flows, quotes, and lifecycle features; integrated analytics and attribution tooling; collaborated with Marketing on content SEO and CRO; contributed to performance improvements and UI modernization.
Frontend Developer at SO-SURE (Hybrid) - B2C Insurance Provider
December 1, 2016 - April 30, 2019Developed the initial frontend MVP; contributed to onboarding, quotes, and conversion flows; supported A/B testing and analytics integration; collaborated with marketing for SEO and CRO; helped migrate to modern frontend patterns and tooling.
Frontend Developer at Veneficus
June 1, 2010 - March 31, 2016Developed a portfolio of user-facing websites for offers, vouchers, competitions and samples; created dedicated landing pages for signups; built reusable campaign assets and contributed to internal and third-party tracking; collaborated on SEO optimization and performance improvements.
Junior Web Developer at Just Kampers
June 1, 2008 - July 31, 2009Assisted with marketing-driven campaigns, one-off emails, and web development for high-traffic e-commerce; contributed to frontend work, design, version control, frameworks and online marketing.
Education
Bachelor of Science (BSc) Digital Communication and Multimedia at University of Portsmouth
January 11, 2030 - May 4, 2026A-Level Graphic Design, Photography, Media, English Language at Farnborough Sixth Form College
January 11, 2030 - May 4, 2026Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail
Skills
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