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I’m a Social Media Manager focused on helping brands grow visibility, engagement, and revenue through strategic content and performance-driven marketing. With over four years of experience, I’ve managed content calendars, built brand voice systems, executed paid ad campaigns, and delivered measurable growth across fintech, consulting, lifestyle, and service industries. I combine creativity with analytics, ensuring content not only looks good but drives real results. My strengths include content strategy, LinkedIn and Instagram growth, Meta Ads, audience targeting, performance tracking, and brand positioning. If you’re looking for someone who understands both strategy and execution, and can manage your social presence with clarity and consistency, I’m ready to help.…I’m a Social Media Manager focused on helping brands grow visibility, engagement, and revenue through strategic content and performance-driven marketing. With over four years of experience, I’ve managed content calendars, built brand voice systems, executed paid ad campaigns, and delivered measurable growth across fintech, consulting, lifestyle, and service industries. I combine creativity with analytics, ensuring content not only looks good but drives real results. My strengths include content strategy, LinkedIn and Instagram growth, Meta Ads, audience targeting, performance tracking, and brand positioning. If you’re looking for someone who understands both strategy and execution, and can manage your social presence with clarity and consistency, I’m ready to help.

Obasiota James

Growth Marketer, Digital Marketer, Content Creator, +5

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I’m a Social Media Manager focused on helping brands grow visibility, engagement, and revenue through strategic content and performance-driven marketing. With over four years of experience, I’ve managed content calendars, built brand voice systems, executed paid ad campaigns, and delivered measurable growth across fintech, consulting, lifestyle, and service industries. I combine creativity with analytics, ensuring content not only looks good but drives real results. My strengths include content strategy, LinkedIn and Instagram growth, Meta Ads, audience targeting, performance tracking, and brand positioning. If you’re looking for someone who understands both strategy and execution, and can manage your social presence with clarity and consistency, I’m ready to help.…I’m a Social Media Manager focused on helping brands grow visibility, engagement, and revenue through strategic content and performance-driven marketing. With over four years of experience, I’ve managed content calendars, built brand voice systems, executed paid ad campaigns, and delivered measurable growth across fintech, consulting, lifestyle, and service industries. I combine creativity with analytics, ensuring content not only looks good but drives real results. My strengths include content strategy, LinkedIn and Instagram growth, Meta Ads, audience targeting, performance tracking, and brand positioning. If you’re looking for someone who understands both strategy and execution, and can manage your social presence with clarity and consistency, I’m ready to help.

Available to hire

I’m a Social Media Manager focused on helping brands grow visibility, engagement, and revenue through strategic content and performance-driven marketing.

With over four years of experience, I’ve managed content calendars, built brand voice systems, executed paid ad campaigns, and delivered measurable growth across fintech, consulting, lifestyle, and service industries. I combine creativity with analytics, ensuring content not only looks good but drives real results.

My strengths include content strategy, LinkedIn and Instagram growth, Meta Ads, audience targeting, performance tracking, and brand positioning.

If you’re looking for someone who understands both strategy and execution, and can manage your social presence with clarity and consistency, I’m ready to help.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Growth & Digital Marketing Lead at MyAza (Fintech)

May 1, 2024 - Present

Led end-to-end user acquisition and retention strategies across paid, organic, and lifecycle channels; executed data-driven campaigns that reduced CPA while improving activation and repeat usage; built email lifecycle automations, increasing engagement and repeat transactions by 30%+.

Social Media Marketing Lead at Doo Havila h Aesthetics (Medical Spa)

June 1, 2024 - December 1, 2024

Scaled monthly revenue from ₦3M to ₦15M in four months through performance marketing and content strategy; managed Meta Ads campaigns that significantly increased bookings and brand visibility; improved email open and click-through rates by 40%+ using segmentation and targeted messaging.

Digital Marketer at Raven & Macaw

November 1, 2023 - August 1, 2024

Executed digital campaigns that improved engagement and conversions through storytelling and paid ads; developed content calendars and ad creatives aligned with client growth objectives; collaborated with clients across multiple industries to support brand positioning and visibility.

Social Media Marketing Lead at GreyParrot Consulting

February 1, 2023 - April 1, 2024

Managed a ₦2M ad budget, generating ₦14M in profit (7x ROAS); built lead generation funnels that increased consultations and qualified conversions; delivered performance reports to guide campaign optimization and strategic decisions.

Social Media Marketing Lead at The Fresh Meal Prep

April 1, 2022 - February 1, 2025

Developed growth campaigns that drove an 80% increase in sales, generating ₦30M+ in profit; strengthened brand loyalty through consistent content creation and paid media strategies; supported brand visibility at major events, including the InterSwitch Fitness Event.

Digital Marketing Specialist at Fresh 2C arts

March 1, 2022 - November 1, 2022

Executed pre-launch growth strategies that onboarded 5,000+ users and 100+ vendors; drove early demand using SEO content, referral campaigns, and online community building; supported market entry through coordinated digital campaigns and brand awareness efforts.

Volunteer at Google Developer Student Clubs

January 1, 2018 - January 1, 2019

Organized training sessions and community events to upskill aspiring developers.

Social Media Manager at MyAza (Fintech) Remote

May 1, 2024 - December 1, 2025

Led and executed full-scale social media strategy across Instagram and Facebook; increased platform visibility and engagement through structured content calendars and performance-driven campaigns; collaborated with designers and content assistants to ensure brand alignment and consistent messaging; supported growth initiatives that scaled user base from 100+ to 15,000+ users.

Social Media Marketing Lead at Doo Havilah Aesthetics (Medical Spa) Remote

June 1, 2024 - December 1, 2024

Developed and managed content strategy that contributed to revenue growth from ₦3M to ₦15M in four months. Supervised content creation, campaign execution, and brand communications across social platforms. Managed Meta Ads campaigns to increase bookings and brand visibility. Improved engagement and audience retention through targeted messaging and optimized content formats.

Digital Marketer at Raven & Macaw Abuja, Nigeria

November 1, 2023 - August 1, 2024

Created content calendars and campaign strategies tailored to multiple client industries. Managed client social accounts, improving engagement rates and audience growth. Executed story-telling-based campaigns aligned with brand voice and positioning.

Social Media Marketer at GreyParrot Consulting

February 1, 2023 - April 1, 2025

Managed paid and organic social campaigns with a ₦2M ad budget, generating ₦14M in profit (7x ROAS). Built lead generation funnels aligned with campaign objectives. Delivered weekly performance reports and insights to guide content optimization.

Social Media Marketer at The Fresh Meal Prep

April 1, 2022 - November 1, 2025

Designed and executed growth campaigns that increased sales by 80%, generating ₦30M+ in profit. Strengthened brand loyalty through consistent content and strategic paid campaigns. Supported brand visibility at major events, including the Instagram Fitness Event.

Volunteer - Google Developer Student Clubs Core Team Member at Google Developer Student Clubs

January 1, 2018 - January 1, 2019

Organized training sessions and community events to upskill aspiring developers.