I am Olivia Cooke, a Senior Graphic Designer with over 14 years of international experience in market-leading technology companies. I specialize in leading cross-functional projects and collaborating with stakeholders to deliver large-scale product launches and campaigns. I enjoy building scalable design systems and ensuring brand consistency across platforms. I have a proven track record of driving results through data-informed design, mentoring freelancers, and hiring talent to support high-impact marketing initiatives. I thrive in fast-paced environments and love turning complex ideas into clear, compelling visuals.…

Olivia Cooke

I am Olivia Cooke, a Senior Graphic Designer with over 14 years of international experience in market-leading technology companies. I specialize in leading cross-functional projects and collaborating with stakeholders to deliver large-scale product launches and campaigns. I enjoy building scalable design systems and ensuring brand consistency across platforms. I have a proven track record of driving results through data-informed design, mentoring freelancers, and hiring talent to support high-impact marketing initiatives. I thrive in fast-paced environments and love turning complex ideas into clear, compelling visuals.…

Available to hire

I am Olivia Cooke, a Senior Graphic Designer with over 14 years of international experience in market-leading technology companies. I specialize in leading cross-functional projects and collaborating with stakeholders to deliver large-scale product launches and campaigns. I enjoy building scalable design systems and ensuring brand consistency across platforms.

I have a proven track record of driving results through data-informed design, mentoring freelancers, and hiring talent to support high-impact marketing initiatives. I thrive in fast-paced environments and love turning complex ideas into clear, compelling visuals.

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Language

English
Fluent

Work Experience

Senior Graphic Designer (Contract) at pay.com.au
April 1, 2024 - August 1, 2024
Contract role focusing on designing marketing assets, web banners, and product visuals for Pay's campaigns.
Senior Creative Designer at Wise (formally TransferWise)
December 1, 2018 - April 1, 2024
Led all APAC campaigns and product launches while also working on multiple global and UK/European campaigns. Partnered with cross-functional marketing stakeholders to develop campaign strategies across multiple markets and channels. Instrumental in developing and launching the global Wise rebrand. Acted as brand guardian to ensure consistent, high quality designs across all platforms, built out guidelines and defined processes for the team. Utilised data and user testing to optimise performance across all marketing channels, sharing insights back to the team. Sourced, hired and managed multiple external contractors and freelancers. Key projects included Wise global rebrand, lifecycle marketing redesign, business paid media campaign, Lunar New Year paid social campaign, Wise Eco Card launch.

Education

Bachelor of Interactive and Visual Design at Queensland University of Technology
February 2, 2009 - December 5, 2011
Adobe CC Intermediate Studio Sessions at Billy Blue College of Design
January 11, 2030 - January 1, 2015
Marketing Fundamentals at Australian Institute of Management
January 11, 2030 - January 1, 2015
Bachelor of Interactive and Visual Design at Queensland University of Technology
January 1, 2011 - January 14, 2026
Adobe CC Intermediate Studio Sessions at Billy Blue College of Design
January 1, 2015 - January 14, 2026
Australian Institute of Management Marketing Fundamentals at Australian Institute of Management
January 1, 2015 - January 14, 2026

Qualifications

Adobe CC Intermediate
February 2, 2015 - May 4, 2015
I completed a course at Billy Blue College of Design for Adobe CC Intermediate
After Effects Kickstart
January 1, 2020 - January 13, 2026
UX Academy Intermediate UX
January 1, 2019 - January 13, 2026
Adobe CC Intermediate Studio Sessions
January 11, 2030 - January 14, 2026
Marketing Fundamentals
January 11, 2030 - January 14, 2026

Industry Experience

Financial Services, Software & Internet, Non-Profit Organization, Media & Entertainment, Professional Services
    uniE621 Lunar New Year Campaign Banners
    A paid media campaign for Lunar New Years. Adapted the Wise brand to produce creatives that represented the traditions, culture and people of the celebration. You can view more of the work here - https://www.twine.net/signin…
    uniE621 Wise Print Collateral
    New print collateral designed after the Wise rebrand launch, for their employees and customers. You can view more of the work here - https://www.twine.net/signin…
    uniE621 Seedrs Print Collateral
    A variety of sales and marketing collateral for customer facing and internal use. You can view more of the work here - https://www.twine.net/signin…
    uniE621 Global Evergreen Campaign
    This global evergreen campaign utilised localised copy, imagery and trust elements across 14 languages covering all of Wise's key markets. You can view more of the project here - https://www.twine.net/signin…
    uniE621 Wise Eco Card Launch
    A global campaign for the launch of the Wise Eco Card. Made of non-toxic biodegradable material, less ink as possible and environmentally friendly packaging. You can view more of the project here - https://www.twine.net/signin…
    uniE621 Wise Business Campaign
    A large scale, cross-channel campaign for the Wise Business product. This campaign utilised the hero message, "Free your business from costly cross-border payments", to engage with the audience at each touch point of the customer journey. You can view more of the project here - https://www.twine.net/signin…
    uniE621 Malaysia Product Launch for Wise
    Launching the Wise Debit Card and Account product in the Malaysia market. This campaign had a heavy focus on testing the performance of different creatives for the local market. You can view more of the project here - https://www.twine.net/signin…
    uniE621 Wise OOH Campaign
    This campaign's goal was to tell customers that Wise is building the one account for the world's money. Using support messaging to let them know what Wise stands for. The visuals bring in humanity to illustrate 'the world's money.' You can view more of the work here - https://www.twine.net/signin…
    uniE621 Global Wise Rebrand
    Last year Wise launched it's new brand. A fresh look and feel inspired by the millions of people and businesses that use Wise today. It draws on global currencies, languages, alphabets and places from around the world, and captures the energy and dynamism of their customers.…