Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Haley Park, a creative surface designer and product designer with a passion for seasonal collection planning and brand storytelling through textiles and packaging. I thrive in fast-paced design environments, collaborating with cross-functional teams and translating market insights into market-ready products by blending fashion design with user-centered thinking. I bring experience from design agencies spanning fashion, packaging, and UX projects, and I’m skilled at turning complex briefs into cohesive design systems, textile graphics, and polished product experiences that align with business goals.…Hi, I’m Haley Park, a creative surface designer and product designer with a passion for seasonal collection planning and brand storytelling through textiles and packaging. I thrive in fast-paced design environments, collaborating with cross-functional teams and translating market insights into market-ready products by blending fashion design with user-centered thinking. I bring experience from design agencies spanning fashion, packaging, and UX projects, and I’m skilled at turning complex briefs into cohesive design systems, textile graphics, and polished product experiences that align with business goals.

Haley Park

Product Designer, Designer, Textile Designer, +2





Hi, I’m Haley Park, a creative surface designer and product designer with a passion for seasonal collection planning and brand storytelling through textiles and packaging. I thrive in fast-paced design environments, collaborating with cross-functional teams and translating market insights into market-ready products by blending fashion design with user-centered thinking. I bring experience from design agencies spanning fashion, packaging, and UX projects, and I’m skilled at turning complex briefs into cohesive design systems, textile graphics, and polished product experiences that align with business goals.…Hi, I’m Haley Park, a creative surface designer and product designer with a passion for seasonal collection planning and brand storytelling through textiles and packaging. I thrive in fast-paced design environments, collaborating with cross-functional teams and translating market insights into market-ready products by blending fashion design with user-centered thinking. I bring experience from design agencies spanning fashion, packaging, and UX projects, and I’m skilled at turning complex briefs into cohesive design systems, textile graphics, and polished product experiences that align with business goals.

Available to hire

Hi, I’m Haley Park, a creative surface designer and product designer with a passion for seasonal collection planning and brand storytelling through textiles and packaging. I thrive in fast-paced design environments, collaborating with cross-functional teams and translating market insights into market-ready products by blending fashion design with user-centered thinking.

I bring experience from design agencies spanning fashion, packaging, and UX projects, and I’m skilled at turning complex briefs into cohesive design systems, textile graphics, and polished product experiences that align with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Korean

Fluent

English

Advanced

Work Experience

Surface Designer at Sports Talks

May 1, 2020 - December 1, 2023

Led the design of seasonal socks and packaging for licensed brands (including MLB, MICHKO LONDON, Jeep, Kakao Friends). Directed strategic and creative planning for seasonal collections, developed colorways, and prepared tech packs for factory production using InDesign and Illustrator. Coordinated color comparisons, collaborated with sales teams and buyers to align design with business goals, analyzed sales data to refine marketing concepts, and managed samples while liaising with East Asian factories to ensure quality standards. Contributed to seasonal catalogues and supported production of glitter, foil, hot fix, fringe, and embroidery designs.

Print Designer at Nobland

May 1, 2019 - December 1, 2019

Design agency partnering with multiple fashion brands. Created repeat and placement textile artworks using Photoshop and Illustrator for APT9, SONOMA, and Forever 21. Assisted in creating tech packs for factory production using InDesign and Illustrator. Gained hands-on experience in DTP, DTF, and screen printing, including colourway development. Contributed to the design and production of seasonal catalogues, organized samples, and supported embroidery, glitter, foil, hot fix, and fringe developments.

Product Designer at Bloomvia

May 1, 2025 - June 1, 2025

Design agency creating seasonal socks and packaging, partnering with multiple licensed brands and informed by market research. Designed socks and packaging using CAD under licenses including MLB, MICHKO LONDON, Jeep, and Kakao Friends. Led strategic and creative planning for seasonal collections. Created tech packs for factory production using Adobe InDesign and Illustrator. Developed colorways, coordinated design sets, and conducted color comparisons. Analyzed sales and market data to refine seasonal marketing strategies and concepts. Managed samples and coordinated with East Asian factories to oversee manufacturing processes and ensure quality standards.

Product Designer at Wirebarley (Redesign)

April 1, 2025 - May 1, 2025

Designed UX for healthcare and fintech projects as part of a redesign initiative. For an infertility app, refined user flows and wireframes through usability testing and rapid iteration using Figma; conducted five participants’ usability testing with SUS scores and feedback to improve the experience; created user journey maps to better understand the treatment process. Also redesigned a remittance fintech app with a user-centered approach, identifying pain points through competitor analysis and interviews, addressing regulatory constraints, and delivering UX solutions that improved navigation and feature discoverability.