Packaging design for Nociolla Crème, a cocoa and hazelnut spread sold in round plastic tubs. The brief Create a range identity for a family of chocolate spreads that feels indulgent and appetizing, stands out on a crowded supermarket shelf, and lets shoppers tell the variants apart at a glance. What I made Hand-lettered-style logotype in rich chocolate brown, set in a creamy oval label that anchors the whole range A color-coded system: warm orange and fresh green tubs to separate the variants, with a matching white-and-chocolate design for the sister product Cioco Fiesta Appetite-appeal visuals: glossy chocolate squares, melting cocoa swirls, hazelnuts, almonds and pistachios to communicate taste and ingredients Full wraparound label artwork for the cylindrical tub, prepared for print Photorealistic in-context mockup of the range in a kitchen setting The result A coherent, instantly recognizable range where each flavor has its own personality while clearly belonging to the same family. Role: packaging design, brand identity, illustration and 3D visualization.
- Art Director
- Brand Designer
- Creative Director
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