Nociolla Crème – Cocoa & Hazelnut Spread Packaging

Packaging design for Nociolla Crème, a cocoa and hazelnut spread sold in round plastic tubs.

The brief
Create a range identity for a family of chocolate spreads that feels indulgent and appetizing, stands out on a crowded supermarket shelf, and lets shoppers tell the variants apart at a glance.

What I made

• Hand-lettered-style logotype in rich chocolate brown, set in a creamy oval label that anchors the whole range
• A color-coded system: warm orange and fresh green tubs to separate the variants, with a matching white-and-chocolate design for the sister product Cioco Fiesta
• Appetite-appeal visuals: glossy chocolate squares, melting cocoa swirls, hazelnuts, almonds and pistachios to communicate taste and ingredients
• Full wraparound label artwork for the cylindrical tub, prepared for print
• Photorealistic in-context mockup of the range in a kitchen setting

The result
A coherent, instantly recognizable range where each flavor has its own personality while clearly belonging to the same family.

Role: packaging design, brand identity, illustration and 3D visualization.