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Hi, I'm Pete Akhurst, a creative front-end developer with 5+ years of experience crafting user-focused digital experiences for brands like Toyota, Lexus, and Swaggle. I specialize in Shopify and React, with a strong foundation in HTML, CSS, and CMS platforms. I enjoy collaborating with designers and marketers to deliver polished, scalable storefronts and CMS-driven product pages. I build reusable components, run End-to-End tests, and help teams optimize layouts and conversions through data-driven decisions.…Hi, I'm Pete Akhurst, a creative front-end developer with 5+ years of experience crafting user-focused digital experiences for brands like Toyota, Lexus, and Swaggle. I specialize in Shopify and React, with a strong foundation in HTML, CSS, and CMS platforms. I enjoy collaborating with designers and marketers to deliver polished, scalable storefronts and CMS-driven product pages. I build reusable components, run End-to-End tests, and help teams optimize layouts and conversions through data-driven decisions.

Pete Akhurst

Full Stack Developer, Front-End Developer, Web Developer, +2

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Hi, I'm Pete Akhurst, a creative front-end developer with 5+ years of experience crafting user-focused digital experiences for brands like Toyota, Lexus, and Swaggle. I specialize in Shopify and React, with a strong foundation in HTML, CSS, and CMS platforms. I enjoy collaborating with designers and marketers to deliver polished, scalable storefronts and CMS-driven product pages. I build reusable components, run End-to-End tests, and help teams optimize layouts and conversions through data-driven decisions.…Hi, I'm Pete Akhurst, a creative front-end developer with 5+ years of experience crafting user-focused digital experiences for brands like Toyota, Lexus, and Swaggle. I specialize in Shopify and React, with a strong foundation in HTML, CSS, and CMS platforms. I enjoy collaborating with designers and marketers to deliver polished, scalable storefronts and CMS-driven product pages. I build reusable components, run End-to-End tests, and help teams optimize layouts and conversions through data-driven decisions.

Available to hire

Hi, I’m Pete Akhurst, a creative front-end developer with 5+ years of experience crafting user-focused digital experiences for brands like Toyota, Lexus, and Swaggle. I specialize in Shopify and React, with a strong foundation in HTML, CSS, and CMS platforms.

I enjoy collaborating with designers and marketers to deliver polished, scalable storefronts and CMS-driven product pages. I build reusable components, run End-to-End tests, and help teams optimize layouts and conversions through data-driven decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Associate Consultant Developer at PipeLabs

August 1, 2024 - Present

Lead front-end development for high-traffic Shopify stores (e.g. GANT AU, KPPAP, FILA), collaborating with designers and marketers to deliver consistent, polished experiences. Built and maintained homepage banners, landing pages, collection pages, and blog content using Shopify’s CMS and Liquid code. Maintained a reusable component system for fast content deployment across sections. Worked closely with eCommerce managers to improve merchandising and page layouts based on user behavior and A/B tests.

Front End Engineer (Shopify) at Swaggle

August 1, 2024 - October 27, 2025

Design and build complex frontend components, using Liquid, React JSX and Tailwind CSS. Liaise and make key decisions with UX designers to optimize the customer experience through development. Participate in technical, architectural, functional, and product collaboration discussions to solve complex business problems on a daily basis. Run End to End tests and unit testing on a feature-to-feature basis. Collaborated closely with content and UX teams to deliver optimized CMS-driven product pages and promotions in Shopify. Ensured scalable and editable content via Liquid and schema settings for marketing control.

Front End Engineer (React/CMS) at Sesimi

March 1, 2023 - October 27, 2025

Delivered a range of print, digital and TV style templates for brands such as Toyota and Lexus using React, JavaScript, TypeScript, and SASS to the highest standards aligned with brand guidelines in an agile environment. Designed and consulted on UI/UX decisions to improve the Sesimi platform. Integrated marketing-driven content templates with CMS logic, empowering brand teams to manage their own updates. Bridged the gap between marketing and development using component-based UI systems.

Front End Engineer (React) at Clear Dynamics

September 1, 2021 - October 27, 2025

Delivered frontend upgrades and new features using React, JavaScript, HTML/SCSS to the highest standards in an agile environment. Designed and consulted on UI/UX decisions to improve user success rates. Ran integration tests and unit testing on a feature-by-feature basis.

Web Developer/Designer (Contract) at Freelance / Various Agencies

November 1, 2018 - Present

Set up WordPress and Shopify sites for clients, including installing themes, editing custom themes as per design and plugins as required. Templating with Shopify Liquid and customizing as per design. Manage, maintain and update existing websites for customers and provide customer service. Performed front-end development for interactive websites to improve functionality and user experience using HTML, CSS, jQuery, PHP and React.