I am a passionate creative strategist with over 8 years of experience in performance-driven design and art direction. My goal is to create bold, engaging visuals that connect with audiences and drive results. I thrive in dynamic environments where I can work collaboratively to optimize brand narratives and enhance user engagement.…

Mariapia Ferraro

PRO

I am a passionate creative strategist with over 8 years of experience in performance-driven design and art direction. My goal is to create bold, engaging visuals that connect with audiences and drive results. I thrive in dynamic environments where I can work collaboratively to optimize brand narratives and enhance user engagement.…

Available to hire

I am a passionate creative strategist with over 8 years of experience in performance-driven design and art direction. My goal is to create bold, engaging visuals that connect with audiences and drive results. I thrive in dynamic environments where I can work collaboratively to optimize brand narratives and enhance user engagement.

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Skills

Experience Level

Work Experience

Growth Design Lead at Heights
September 1, 2024 - Present
Led creative strategy, optimizing creative static ad performance and paid media. Directed and executed campaign shoots, handled styling, props, and editing, while managing agencies and freelancers.
Senior Growth Designer at Heights
January 1, 2023 - September 1, 2024
Managed creative output, developed data-driven ad strategies, and designed multi-channel marketing assets, improving engagement and conversions.
Digital Designer at Heights
January 1, 2022 - January 1, 2023
Optimized creative output by leveraging insights, designed marketing assets across various channels including web design and email.
Digital Designer at We Are Feel
April 1, 2021 - March 1, 2022
Created digital campaigns and CRM assets for paid social, designed social media content, and collaborated with teams to boost engagement.
Digital Designer at DeVries Global
January 1, 2017 - January 1, 2019
Developed branding, packaging, and marketing visuals for global brands, led digital content design and provided mentorship to junior designers.
Lead Designer at HMV Digital
January 1, 2015 - January 1, 2016
Created branding, digital, and print materials for various clients.
Freelance Designer at Freelance
January 1, 2019 - January 1, 2021
Developed branding, digital, and print materials for various clients.

Education

Foundation Degree in Digital Media at London Metropolitan University
January 1, 2014 - January 6, 2026
Foundation Diploma in Art & Design at Westminster Kingsway College
January 1, 2013 - January 6, 2026
Foundation Degree in Digital Media at London Metropolitan University
January 1, 2014 - January 8, 2026
Foundation Diploma in Art & Design at Westminster Kingsway College
January 1, 2013 - January 8, 2026

Qualifications

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Industry Experience

Media & Entertainment, Professional Services

Skills

Experience Level