Available to hire
I am Paola Bohórquez, a senior strategist specializing in digital ecosystems and UI design for global brands across the US, Canada, Australia, and Europe. I blend creative vision with technical precision to deliver high-impact, conversion-focused websites and scalable online stores.
I lead the design and development of bespoke Shopify and WordPress builds, using expert UI principles to create seamless, mobile-first experiences. My expertise includes launching high-performance e-commerce platforms that optimize international sales while maximizing ROI. By integrating system design and strategic CRO, I transform digital presence into a measurable growth engine.
Skills
Experience Level
Expert
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Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Senior Consultant in Creative Strategy & Content at Independent / Global Markets
January 1, 2018 - PresentLead strategist responsible for the creative direction, quality control, and output performance of global content platforms. Managed and mentored remote cross-functional teams of creatives to deliver high-fidelity visual assets and interactive features. Implemented AI-driven workflows and generative tools to accelerate content production while maintaining 100% fidelity to brand guidelines.
Senior Creative Director & Visual Strategy Lead at Independent / Global Markets
January 1, 2006 - PresentLead strategist responsible for the visual architecture, creative direction, and technical performance of global platforms across the US, Canada, Australia, and Europe. Developed versatile visual systems, Brand Kits, and design templates for digital and print across multiple industries, delivering enhanced brand authority and aesthetic precision. Architected bespoke WordPress ecosystems using PHP and Advanced Custom Fields (ACF) to manage large volumes of dynamic data, achieving ~35% faster page loads and improved user retention.
Senior Consultant in Digital Strategy & WordPress Design at Independent / Global Markets
January 1, 2005 - PresentLead creative strategist responsible for the visual identity and presentation architecture for global brands across the US, Canada, Australia, and Europe. Designed and built bespoke WordPress ecosystems using Elementor, PHP, and Advanced Custom Fields (ACF) to manage dynamic data; demonstrated UX sensitivity with technical precision to maximize client ROI. Implemented and customized complex e-learning and e-commerce platforms using LearnDash, Tutor LMS and WooCommerce, automating international sales cycles and enrollment flows.
Education
Graphic Design & Web and Multimedia at Lasalle College
January 1, 2003 - January 1, 2005Web Design Diploma (HTML, CSS, Flash) at Universidad Piloto de Colombia
January 1, 2007 - January 1, 2007Graphic Design & Advanced HTML/CSS at Centro Educativo de los Computadores
January 1, 2010 - January 1, 2010Digital Marketing Diploma at Universidad Piloto de Colombia
January 1, 2016 - January 1, 2016CRO – Conversion Rate Optimization Course at Platzi
January 1, 2025 - January 1, 2025Artificial Intelligence – Growth School at Growth School
January 1, 2025 - January 1, 2025AI Immersion + Google Gemini at Aula
January 1, 2025 - January 1, 2025Graphic Design & Web and Multimedia Diploma at Lasalle College
January 1, 2003 - January 1, 2005Web Design Diploma (HTML, CSS, Flash) at Universidad Piloto de Colombia
January 1, 2007 - January 1, 2007Graphic Design & Advanced HTML/CSS at Centro Educativo de los Computadores
January 1, 2010 - January 1, 2010Digital Marketing Diploma at Universidad Piloto de Colombia
January 1, 2016 - January 1, 2016CRO – Conversion Rate Optimization Course at Platzi
January 1, 2025 - January 1, 2025Artificial Intelligence – Growth School at Growth School
January 1, 2025 - January 1, 2025AI Immersion + Google Gemini at Aula
January 1, 2025 - January 1, 2025Product Design & UX Strategy Lead at Lasalle College
January 1, 2003 - January 1, 2005Web Design Diploma (HTML, CSS, Flash) at Universidad Piloto de Colombia
January 1, 2007 - January 1, 2007Graphic Design & Advanced HTML/CSS at Centro Educativo de los Computadores
January 1, 2010 - January 1, 2010Digital Marketing Diploma at Universidad Piloto de Colombia
January 1, 2016 - January 1, 2016Qualifications
CRO – Conversion Rate Optimization Course
January 1, 2025 - January 1, 2025Artificial Intelligence – Growth School
January 1, 2025 - January 1, 2025AI Immersion + Google Gemini
January 1, 2025 - January 1, 2025Artificial Intelligence Content Creation Workshop
January 1, 2023 - January 1, 2023Practical Design Systems Course with Figma
January 1, 2023 - January 1, 2023UX/UI Interface Design Fundamentals Course
January 1, 2023 - January 1, 2023User Experience (UX) Essential Training
January 1, 2021 - January 1, 2021CRO – Conversion Rate Optimization
January 1, 2025 - January 1, 2025Artificial Intelligence – Growth School
January 1, 2025 - January 1, 2025AI Immersion + Google Gemini
January 1, 2025 - January 1, 2025CRO – Conversion Rate Optimization Course
January 1, 2025 - December 31, 2025Artificial Intelligence – Growth School
January 1, 2025 - December 31, 2025AI Immersion + Google Gemini – Aula
January 1, 2025 - December 31, 2025Industry Experience
Education, Media & Entertainment, Professional Services, Software & Internet, Other
Skills
Experience Level
Expert
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