Available to hire
I’m Paola Bohórquez, a senior creative director and visual strategy leader with over 20 years shaping high-impact digital ecosystems for global audiences. I specialize in scalable Brand Kits, typography systems, and pixel-perfect WordPress architectures, ensuring brand consistency and usability across digital and print worlds.
I blend design thinking with data and AI-powered workflows to deliver measurable improvements in performance, accessibility, and user engagement. From leading cross-functional teams to architecting WordPress ecosystems and integrating AI-driven tools like n8n, GA4/GTM, I help organizations elevate their brand authority while staying human-centered.
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Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Senior Consultant in Creative Strategy & Content at Independent / Global Markets
January 1, 2018 - PresentLead strategist responsible for the creative direction, quality control, and output performance of global content platforms. Managed and mentored remote cross-functional teams of creatives to deliver high-fidelity visual assets and interactive features. Implemented AI-driven workflows and generative tools to accelerate content production while maintaining 100% fidelity to brand guidelines.
Senior Creative Director & Visual Strategy Lead at Independent / Global Markets
January 1, 2006 - PresentLead strategist responsible for the visual architecture, creative direction, and technical performance of global platforms across the US, Canada, Australia, and Europe. Developed versatile visual systems, Brand Kits, and design templates for digital and print across multiple industries, delivering enhanced brand authority and aesthetic precision. Architected bespoke WordPress ecosystems using PHP and Advanced Custom Fields (ACF) to manage large volumes of dynamic data, achieving ~35% faster page loads and improved user retention.
Education
Graphic Design & Web and Multimedia at Lasalle College
January 1, 2003 - January 1, 2005Web Design Diploma (HTML, CSS, Flash) at Universidad Piloto de Colombia
January 1, 2007 - January 1, 2007Graphic Design & Advanced HTML/CSS at Centro Educativo de los Computadores
January 1, 2010 - January 1, 2010Digital Marketing Diploma at Universidad Piloto de Colombia
January 1, 2016 - January 1, 2016CRO – Conversion Rate Optimization Course at Platzi
January 1, 2025 - January 1, 2025Artificial Intelligence – Growth School at Growth School
January 1, 2025 - January 1, 2025AI Immersion + Google Gemini at Aula
January 1, 2025 - January 1, 2025Graphic Design & Web and Multimedia Diploma at Lasalle College
January 1, 2003 - January 1, 2005Web Design Diploma (HTML, CSS, Flash) at Universidad Piloto de Colombia
January 1, 2007 - January 1, 2007Graphic Design & Advanced HTML/CSS at Centro Educativo de los Computadores
January 1, 2010 - January 1, 2010Digital Marketing Diploma at Universidad Piloto de Colombia
January 1, 2016 - January 1, 2016CRO – Conversion Rate Optimization Course at Platzi
January 1, 2025 - January 1, 2025Artificial Intelligence – Growth School at Growth School
January 1, 2025 - January 1, 2025AI Immersion + Google Gemini at Aula
January 1, 2025 - January 1, 2025Qualifications
CRO – Conversion Rate Optimization Course
January 1, 2025 - January 1, 2025Artificial Intelligence – Growth School
January 1, 2025 - January 1, 2025AI Immersion + Google Gemini
January 1, 2025 - January 1, 2025Artificial Intelligence Content Creation Workshop
January 1, 2023 - January 1, 2023Practical Design Systems Course with Figma
January 1, 2023 - January 1, 2023UX/UI Interface Design Fundamentals Course
January 1, 2023 - January 1, 2023User Experience (UX) Essential Training
January 1, 2021 - January 1, 2021CRO – Conversion Rate Optimization
January 1, 2025 - January 1, 2025Artificial Intelligence – Growth School
January 1, 2025 - January 1, 2025AI Immersion + Google Gemini
January 1, 2025 - January 1, 2025Industry Experience
Education, Media & Entertainment, Professional Services, Software & Internet, Other
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