Paola Bohórquez

Lead strategist responsible for the creative direction, quality control, and output performance of global content platforms. Managed and mentored remote cross-functional teams of creatives to deliver high-fidelity visual assets and interactive features. Implemented AI-driven workflows and generative tools to accelerate content production while maintaining 100% fidelity to brand guidelines.

Lead strategist responsible for the visual architecture, creative direction, and technical performance of global platforms across the US, Canada, Australia, and Europe. Developed versatile visual systems, Brand Kits, and design templates for digital and print across multiple industries, delivering enhanced brand authority and aesthetic precision. Architected bespoke WordPress ecosystems using PHP and Advanced Custom Fields (ACF) to manage large volumes of dynamic data, achieving ~35% faster page loads and improved user retention.

Lead creative strategist responsible for the visual identity and presentation architecture for global brands across the US, Canada, Australia, and Europe. Designed and built bespoke WordPress ecosystems using Elementor, PHP, and Advanced Custom Fields (ACF) to manage dynamic data; demonstrated UX sensitivity with technical precision to maximize client ROI. Implemented and customized complex e-learning and e-commerce platforms using LearnDash, Tutor LMS and WooCommerce, automating international sales cycles and enrollment flows.