JATOBA | Brand Designer, Strategist & Brand Implementation Lead

Jatobá is a sustainable investment management firm with a strong verbal identity but no visual system that matched it. Three agencies had failed before this project. Starting from brand strategy and positioning, I built the full redesign around the tree growth rings concept, connecting investment growth with natural time. Deliverables included complete brand identity, corporate stationery with all files closed for print production, website redesign and update, and internal institutional materials. Print materials were produced and physically delivered to the client.