Paola Roberta

Available to hire

I’m a Senior Graphic Designer with 16 years of experience building and expanding brand identities across paid social, campaigns, presentations, print, packaging, signage, and event materials.

About

I’m a Senior Graphic Designer with 16 years of experience building and expanding brand identities across paid social, campaigns, presentations, print, packaging, signage, and event materials. I love working inside clear brand guidelines and turning approved assets into practical templates and design systems so teams can produce faster—while keeping every detail ready for production.

I started in print production (large format, vehicle wrapping, signage, and packaging), which shaped how I structure files to work beyond the screen. Today, I’m on a US agency creative bench and also run my own studio: I’ve led art direction for major events, produced full campaign suites, and mentored designers, all while working async in English and using AI tools daily (for research, briefing, and image generation) with human review to keep colors, textures, and realism accurate.

  • Joined November 2026

Languages

  • PortugueseFluent
  • EnglishIntermediate

Industry experience

  • Media & Entertainment
  • Healthcare
  • Education
  • Manufacturing
  • Non-Profit Organization
  • Professional Services
  • Retail
  • Software & Internet
  • Other

More experts in Curitiba, Brazil

Projects · 8

snack bulls | Visual Identity, Packaging, Character Design

Snack Bulls needed a brand identity built from scratch that could work across every touchpoint: from packaging to uniforms to the physical space. The project started with strategic immersion, followed by logo development with multiple signature variations, a custom brand character/avatar, and a complete application system. Deliverables included logo suite, character design, packaging for burgers, fries, and drinks, uniform design, and visual direction for the restaurant interior in collaboration with the architecture team. Every element was designed production-ready.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +2
BROKERA | Brand Strategist and Visual Identity Designer

Brokera had strong technology but a visual identity that did not reflect it. The brand needed to earn the trust of real estate brokers who present the platform directly to their own clients. I led the full redesign: strategy, color system, symbol, typography, and applications. The palette avoided generic corporate blue and startup neons, landing on deep petrol tones and sandy nude. The symbol was built from the letter B with internal space evoking a floor plan, without using clichés like houses or keys.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +2
Creative Direction for an annual event

Light Bearers, a 40-year-old US ministry, needed a full campaign for its annual event, Convocation 2026. They had a logo and colors but no visual system. I studied the brand and the event, wrote the creative brief for the team and turned the system into guidelines. From there I designed the key visual and the social campaign: Meta ads and organic posts in feed, square and story sizes, keeping every piece consistent through months of promotion. The event happened and was a success.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +2
JATOBA | Brand Designer, Strategist & Brand Implementation Lead

Jatobá is a sustainable investment management firm with a strong verbal identity but no visual system that matched it. Three agencies had failed before this project. Starting from brand strategy and positioning, I built the full redesign around the tree growth rings concept, connecting investment growth with natural time. Deliverables included complete brand identity, corporate stationery with all files closed for print production, website redesign and update, and internal institutional materials. Print materials were produced and physically delivered to the client.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +2
CODALI | NAMING - TRADEMARK REGISTRATION - VISUAL IDENTITY SYSTEM - PACKAGING - WEBSITE

Codali — Smart solutions in plastic products. A plastics and automation company in a market where every competitor looks the same. We engineered a brand as precise as the material behind it — a custom typeface drawn from granulated polyethylene, turning raw material into a visual language. Bold, modern, built to stand out on the shelf and in the mind. The result. ect that earned Codali international recognition.A complete brand system — identity, packaging, and applications — built to position Codali as a modern, trustworthy player in its industry.

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +2

Work experience· 11 roles

Designer / Art Director · BClever USAOct 2026 – Present · 2 mos

Design paid social campaigns for US healthcare clients from initial concepts through approved ads in multiple aspect ratios. Work inside each client’s brand guidelines and iterate on detailed feedback from the agency creative director. Convert an approved ad structure into a reusable template and adapt it for a sister brand with its own palette and AI-generated photography (reviewed for realism and brand fit). Build components and templates in Figma and deliver packaged Illustrator files so designers on the bench can edit efficiently. Manage deadlines and hours in monday.com and collaborate with the team via Slack.

Art Director · Light Bearers USAMar 2026 – Aug 2026 · 6 mos

Led art direction for Convocation 2026, setting visual direction across all event touchpoints and supporting team members to maintain consistency. Expanded an approved logo into a full design system, including a brand manual and application guidelines for the production team. Wrote and designed a 150+ page Keynote creative brief and visual reference used by stakeholders and designers. Produced the full campaign including key visual, Meta ads, posters, stationery, large-format pieces, and digital creatives, plus support for on-site production. Took over a live project mid-cycle and carried forward the strategy and creative foundation from previous editions, using AI to speed concept development and image generation.

Art Director & Project Manager · Ovvy DesignJan 2026 – Jun 2026 · 6 mos

Art directed Sinnux, a B2B engineering brand, across its identity system, Webflow website, and ongoing social content. Directed a cross-functional team (brand designer, UI/UX designer, web developer, copywriter) and led alignment meetings with the client in English. Managed an international marketing agency account, turning briefs into production tasks for social media, menu, and email marketing creatives for end clients. Coordinated projects and status through Slack, ClickUp, Notion, and Trello to keep priorities visible for both client and team.

Creative Art Director · FTD EducaçãoJan 2026 – Mar 2026 · 3 mos
Brand & Sales Page Designer · Okya DesignsOct 2025 – Dec 2025 · 3 mos
Senior Brand Designer (Lead) · Lume CreativeFeb 2024 – Mar 2026 · 2 yrs 2 mos
Senior Brand & Social Media Designer · Head Marketing MédicoJan 2021 – Nov 2024 · 3 yrs 11 mos
Founder & Creative Director · Studio ALMOJan 2020 – Present · 6 yrs 11 mos

Education

Technical Degree in Graphic Design (Visual Communication and Graphic Production) · Curitiba (institution not specified)2013 – 2015
Technical Degree in Graphic Design (Visual Communication and Graphic Production) · Curitiba, Brazil2013 – 2015
Technical Degree in Graphic Design (Visual Communication and Graphic Production) · Technical Degree in Graphic Design (Visual Communication and Graphic Production) (institution not specified)2013 – 2015

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