Creative Direction for an annual event

Light Bearers, a 40-year-old US ministry, needed a full campaign for its annual event, Convocation 2026. They had a logo and colors but no visual system. I studied the brand and the event, wrote the creative brief for the team and turned the system into guidelines. From there I designed the key visual and the social campaign: Meta ads and organic posts in feed, square and story sizes, keeping every piece consistent through months of promotion. The event happened and was a success.