BROKERA | Brand Strategist and Visual Identity Designer

Brokera had strong technology but a visual identity that did not reflect it. The brand needed to earn the trust of real estate brokers who present the platform directly to their own clients.

I led the full redesign: strategy, color system, symbol, typography, and applications. The palette avoided generic corporate blue and startup neons, landing on deep petrol tones and sandy nude. The symbol was built from the letter B with internal space evoking a floor plan, without using clichés like houses or keys.