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I am a results-driven growth strategy leader with 7+ years scaling digital operations in fintech, SaaS, and hospitality. I align product, marketing, and business strategy to deliver measurable, compounding results. I am an MBA candidate with dual exposure at IPADE Business School and Emory University - Goizueta Business School. I am passionate about high-growth companies where structure, speed, and strategic discipline drive long-term impact. I am bilingual in English and Spanish, with a track record of building data-driven growth engines from the ground up and delivering measurable ROI with capital-efficient approaches.…I am a results-driven growth strategy leader with 7+ years scaling digital operations in fintech, SaaS, and hospitality. I align product, marketing, and business strategy to deliver measurable, compounding results. I am an MBA candidate with dual exposure at IPADE Business School and Emory University - Goizueta Business School. I am passionate about high-growth companies where structure, speed, and strategic discipline drive long-term impact. I am bilingual in English and Spanish, with a track record of building data-driven growth engines from the ground up and delivering measurable ROI with capital-efficient approaches.

Paulina Avendaño

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I am a results-driven growth strategy leader with 7+ years scaling digital operations in fintech, SaaS, and hospitality. I align product, marketing, and business strategy to deliver measurable, compounding results. I am an MBA candidate with dual exposure at IPADE Business School and Emory University - Goizueta Business School. I am passionate about high-growth companies where structure, speed, and strategic discipline drive long-term impact. I am bilingual in English and Spanish, with a track record of building data-driven growth engines from the ground up and delivering measurable ROI with capital-efficient approaches.…I am a results-driven growth strategy leader with 7+ years scaling digital operations in fintech, SaaS, and hospitality. I align product, marketing, and business strategy to deliver measurable, compounding results. I am an MBA candidate with dual exposure at IPADE Business School and Emory University - Goizueta Business School. I am passionate about high-growth companies where structure, speed, and strategic discipline drive long-term impact. I am bilingual in English and Spanish, with a track record of building data-driven growth engines from the ground up and delivering measurable ROI with capital-efficient approaches.

Available to hire

I am a results-driven growth strategy leader with 7+ years scaling digital operations in fintech, SaaS, and hospitality. I align product, marketing, and business strategy to deliver measurable, compounding results. I am an MBA candidate with dual exposure at IPADE Business School and Emory University - Goizueta Business School. I am passionate about high-growth companies where structure, speed, and strategic discipline drive long-term impact.

I am bilingual in English and Spanish, with a track record of building data-driven growth engines from the ground up and delivering measurable ROI with capital-efficient approaches.

Skills

Web Design

Experience Level

Web Design

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Strategy & Growth Manager at Click Efficiency (Hotel Management Startup)

March 1, 2018 - Present

Co-led go-to-market strategy for a hotel management startup, defining positioning, KPI frameworks, and growth roadmap from launch to expansion. Built the company’s digital and commercial infrastructure from zero, enabling scalable growth with limited resources. Drove 500% organic growth in community size and 170% increase in engagement, validating demand without paid acquisition. Designed a capital-efficient growth strategy, operating with 0 paid media spend while maximizing ROI on organic channels. Aligned growth initiatives with expansion strategy and investor milestones, supporting multi-property growth.

Monetization Strategy Consultant at PRANA AI

August 1, 2025 - December 1, 2025

Developed a monetization and go-to-market strategy for an AI healthcare startup operating under regulatory constraints. Designed a dual revenue model (SaaS + value-based pricing), projecting a path to ~2M ARR. Conducted primary research with 30+ stakeholders to validate willingness-to-pay and refine segmentation. Integrated regulatory timelines into commercialization strategy, aligning product, pricing, and market entry.

Digital Growth Manager at BanCoppel

February 1, 2022 - September 1, 2023

Drove digital growth strategy, achieving 50%+ YoY engagement growth through channel and campaign optimization. Redesigned the agency operating model, reducing campaign cycle times by 30% and improving execution efficiency. Leveraged influencer partnerships as a scalable acquisition channel, increasing organic reach by 65%. Benchmarked competitors to identify growth opportunities and strategic gaps across key segments. Collaborated with celebrity talent, executing TikTok content that achieved 50,000+ views per video.

Growth & Operations Strategy Analyst at Ya Ganaste (Fintech)

May 1, 2021 - February 1, 2022

Designed a scalable customer operations system, reducing response times from 7+ days to minutes. Improved first-contact resolution by 80% and reduced manual workload by 70% through automation. Enabled regional growth across LATAM and Spain, achieving 100% community scaling through segmentation strategy. Identified operational inefficiencies and deployed solutions to support scalable growth without cost increase.

Marketing Trainee at City Express Hotels by Marriott

January 1, 2017 - December 1, 2017

Supported performance marketing and SEO initiatives to increase qualified traffic and conversion rates. Analyzed campaign performance to identify optimization opportunities across acquisition channels. Collaborated with cross-functional teams to align digital efforts with revenue and occupancy goals.

Strategy & Growth Manager at Click Efficiency

March 1, 2018 - Present

Co-led go-to-market strategy for a hotel management startup, defining positioning, KPI frameworks, and growth roadmap from launch to expansion; Built the company’s digital and commercial infrastructure from zero, enabling scalable growth with limited resources; Drove 500% organic growth in community size and 170% increase in engagement, validating demand without paid acquisition; Designed a capital-efficient growth strategy, operating with 0 paid media spend while maximizing ROI on organic channels; Aligned growth initiatives with expansion strategy and investor milestones, supporting multi-property growth.