I am a results-driven Creative Artworker, Retoucher, and Designer with 20+ years of experience working in top design agencies across London, Melbourne, and Southeast Asia. I specialise in FMCG packaging, print production, and POS design, with a strong focus on color management and sustainable solutions. I excel at leading teams, managing high-profile clients, and delivering exceptional brand executions. I love merging creativity with technical precision to deliver impactful visual communications, and I'm passionate about mentoring teams and fostering collaboration to drive innovative design solutions.

Paul Copeland

I am a results-driven Creative Artworker, Retoucher, and Designer with 20+ years of experience working in top design agencies across London, Melbourne, and Southeast Asia. I specialise in FMCG packaging, print production, and POS design, with a strong focus on color management and sustainable solutions. I excel at leading teams, managing high-profile clients, and delivering exceptional brand executions. I love merging creativity with technical precision to deliver impactful visual communications, and I'm passionate about mentoring teams and fostering collaboration to drive innovative design solutions.

Available to hire

I am a results-driven Creative Artworker, Retoucher, and Designer with 20+ years of experience working in top design agencies across London, Melbourne, and Southeast Asia. I specialise in FMCG packaging, print production, and POS design, with a strong focus on color management and sustainable solutions.

I excel at leading teams, managing high-profile clients, and delivering exceptional brand executions. I love merging creativity with technical precision to deliver impactful visual communications, and I’m passionate about mentoring teams and fostering collaboration to drive innovative design solutions.

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Work Experience

Freelance Creative Artworker & Retoucher at Freelance (Self-employed)
January 1, 2020 - Present
Partnered with Bulletproof, Elmwood, Brand Society, and Co Partnership. Led design execution for Coles packaging, Cadbury POS, Unilever and homewares. Delivered high-quality retouching and artwork for major FMCG brands.
Design Realisation Manager at SCHAWK/SGK
January 1, 2019 - January 1, 2020
Managed operations between Production Centres, Business Centres, and Anthem/Brand Image Design agencies. Managed adoption and roll out of key brands across Mondelez and AkzoNobel.
Production Director at Jones Knowles Ritchie
January 1, 2016 - January 1, 2019
Managed design execution and global colour consistency for Tiger and Chang beer, overseeing production across Singapore, Bangkok, and Shanghai. Led packaging development for Unilever's skin care range. Optimized workflow efficiencies and ensured print accuracy, reducing production inconsistencies.
Production Director at Holmes & Marchant
January 1, 2014 - January 1, 2016
Oversaw a team of finished artists, visualizers, and suppliers across the Asia-Pacific region. Managed print production for Unilever’s Personal Care and Beauty brands. Implemented streamlined workflows, boosting profitability and agency reputation.
Production Manager at Point 3
January 1, 2005 - January 1, 2012
Built and led a production team servicing Vitasoy, Pura, King Island Dairy, Heinz, and Nestlé. Managed packaging design, print production, and supplier coordination. Provided client support and account management, strengthening key relationships.
Production Manager at Blue Marlin Design
January 1, 2002 - January 1, 2005
Established and led production operations across Melbourne, Sydney, and Asia. Supervised artwork approvals, print management, and design execution. Ensured quality control and consistency across all branding projects.

Education

Diploma of Graphic Design at Auckland Technical Institute
January 1, 1990 - December 13, 2025
Certificate IV in Training and Assessment at MWT Institute
January 1, 2011 - December 13, 2025

Qualifications

Diploma in Music
January 1, 2011 - December 13, 2025
Certificate IV in Training and Assessment
January 1, 2011 - December 13, 2025

Industry Experience

Consumer Goods, Manufacturing, Retail, Professional Services, Media & Entertainment