Paymira Branding
Paulo Vieira
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Paymira is a Swiss fintech startup revolutionizing payroll for small and medium-sized businesses. From the very beginning, I worked on the full visual and product design, from branding to UI, in close collaboration with Martin Kunzi from Mosaik Partners (https://www.twine.net/signin), who led the strategic direction and tone of voice. The main challenge was to take a complex, regulated financial process and make it feel human, trustworthy, and easy to use. The identity had to reflect confidence and clarity while staying friendly and accessible for SMEs and their employees. #branding #graphicdesigner #logo #illustrator #designer