Senior Brand Designer & Art Director with 20+ years of experience crafting premium brand identities and high-end digital design systems across Switzerland and Europe. Known for merging brand storytelling with user-centered design to support business growth. Pioneer of AI-driven workflows that accelerate concept development while maintaining high-fidelity visual output. Leads end-to-end creative strategy and execution for international clients, from positioning and identity to 360° digital experiences.…

Paulo Vieira

VerifiedPro
5.0 (1 review)

Senior Brand Designer & Art Director with 20+ years of experience crafting premium brand identities and high-end digital design systems across Switzerland and Europe. Known for merging brand storytelling with user-centered design to support business growth. Pioneer of AI-driven workflows that accelerate concept development while maintaining high-fidelity visual output. Leads end-to-end creative strategy and execution for international clients, from positioning and identity to 360° digital experiences.…

Available to hire

Senior Brand Designer & Art Director with 20+ years of experience crafting premium brand identities and high-end digital design systems across Switzerland and Europe. Known for merging brand storytelling with user-centered design to support business growth.

Pioneer of AI-driven workflows that accelerate concept development while maintaining high-fidelity visual output. Leads end-to-end creative strategy and execution for international clients, from positioning and identity to 360° digital experiences.

See more

Language

Portuguese
Fluent
English
Fluent
French
Intermediate
German
Intermediate
Spanish; Castilian
Advanced

Work Experience

Senior Brand Designer & Art Director at Enigma
January 1, 2023 - Present
· Lead the conceptualization and execution of comprehensive brand identities and 360° digital visual systems for high-profile Swiss and international clients. · Collaborate closely with strategic planners to seamlessly bridge business objectives with elite, user-centered design solutions.
Design work across brand, product, and illustration at Fill Me AG
January 1, 2019 - Present
Create design work across brand, product, and illustration. Helped shape the company’s visual identity through integrated brand and creative deliverables.
Senior Graphic Designer - Illustrator - UI at ID Connect
October 1, 2012 - October 1, 2022
Directed creative output for digital and print media, supporting company expansion through robust design solutions
Specialized Switzerland at Specialized
October 1, 2011 - October 1, 2012
Engineered product graphics and marketing visuals for a global cycling leader, supporting campaigns and product presentation through high-quality visual design.
Graphic Designer - Illustrator at Meio Publicidade
January 1, 2003 - January 1, 2012
Executed print design campaigns for cultural and creative sectors in Portugal, delivering campaign visuals and illustration assets for marketing communications.
Independent Senior Designer – Art Director at paulovieira.ch
January 1, 2002 - Present
Provide high-end design consulting and art direction for startups and established brands. · Fill Me AG | 01.2019 · Present Design work across brand, product, and illustration. Helped shape their visual identity. · Specialized Bicycle Components - Switzerland | 10.2011 · 10.2012 Engineered product graphics and marketing visuals for a global cycling leader.

Education

Master of Design (MDes), Arts & Design at Madeira University
January 1, 1999 - August 28, 2003
Licenciate & Master in Graphic Design at Aveiro University
January 1, 2002 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Consumer Goods, Professional Services, Other, Computers & Electronics, Financial Services, Gaming, Manufacturing, Real Estate & Construction, Retail, Transportation & Logistics, Travel & Hospitality, Software & Internet
    Klarmind Branding
    KLARMIND is a functional beverage created to help people achieve clarity, focus, and balance in their everyday lives. Positioned between the chaotic world of energy drinks and the calming wellness market, KLARMIND needed an identity that communicates sharp mental focus while remaining approachable and trustworthy. branding graphicdesigner logo designer…
    Sealogy Rebranding
    https://www.twine.net/signin https://www.twine.net/signin Sealogy is a German company that offers insurance for boats and yachts. Their old brand looked outdated and didn’t match the quality of their service. It lacked the clarity, trust, and personality needed to stand out in the marine insurance industry. This project was a full redesign of their brand and website. The goal was to create a more modern, professional, and trustworthy image. The Challenge - The previous visual identity didn’t feel reliable or unique. It didn’t reflect Seology’s focus on safety, experience, and their deep knowledge of the marine world. We needed to build a new brand that felt strong, clean, and connected to the sea - while working well across both digital and print materials. logo graphicdesigner illustrator branding designer…
    Nuria Branding
    Nuria is a high-end beauty brand that combines elegance with a modern, minimal style. The goal was to create a visual identity that feels both luxurious and approachable while standing out in the market. logo branding illustrator designer…
    Sudaka Branding
    Sudaka is a food brand that brings bold, authentic Latin-American flavors to the Swiss market. The company needed a strong and unique brand to express its cultural roots while appealing to a modern European audience. This project was about creating a full visual identity for a new brand - one that feels proud, energetic, and full of personality. The Challenge: Sudaka wanted to stand out in a crowded market while staying true to its Latin-American spirit. The brand needed to feel fresh and bold, but also reliable and clear. It had to speak to a curious, design-aware audience while staying grounded in its heritage. The challenge was to find a balance between cultural richness and strong visual clarity - and to build a flexible system that could grow across different formats, from packaging to digital. logo graphicdesigner branding illustrator designer…
    Mavala Rebranding
    MAVALA is a well-known Swiss cosmetics brand, famous for nail and skincare products. The brand needed a fresh look to connect with modern customers who value real beauty over perfection. The goal was to update MAVALA’s identity while keeping its Swiss heritage. The beauty industry often promotes unrealistic standards, but MAVALA wanted to focus on real, natural beauty. The redesign introduced a modern visual style that showcased real people instead of perfect models. This made the brand more relatable and inclusive. branding graphicdesigner designer logo…
    Paymira Branding
    https://www.twine.net/signin https://www.twine.net/signin Paymira is a Swiss fintech startup revolutionizing payroll for small and medium-sized businesses. From the very beginning, I worked on the full visual and product design, from branding to UI, in close collaboration with Martin Kunzi from Mosaik Partners (https://www.twine.net/signin), who led the strategic direction and tone of voice. The main challenge was to take a complex, regulated financial process and make it feel human, trustworthy, and easy to use. The identity had to reflect confidence and clarity while staying friendly and accessible for SMEs and their employees. branding graphicdesigner logo illustrator designer…