Twine

Sealogy Rebranding

Paulo Vieira
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Sealogy is a German company that offers insurance for boats and yachts. Their old brand looked outdated and didn’t match the quality of their service. It lacked the clarity, trust, and personality needed to stand out in the marine insurance industry. This project was a full redesign of their brand and website. The goal was to create a more modern, professional, and trustworthy image. The Challenge - The previous visual identity didn’t feel reliable or unique. It didn’t reflect Seology’s focus on safety, experience, and their deep knowledge of the marine world. We needed to build a new brand that felt strong, clean, and connected to the sea - while working well across both digital and print materials. #logo #graphicdesigner #illustrator #branding #designer