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I am a senior digital operations specialist with 20+ years of experience building, maintaining, and optimising web platforms across e-commerce and enterprise environments. I bring a strong technical foundation with end-to-end ownership of websites, integrations, analytics, automation, and digital growth infrastructure. I thrive working independently in remote, cross-functional environments and translating business requirements into reliable, scalable systems. I routinely collaborate with marketing, content, logistics, finance, and external partners to deliver robust platforms across EU markets and beyond.…I am a senior digital operations specialist with 20+ years of experience building, maintaining, and optimising web platforms across e-commerce and enterprise environments. I bring a strong technical foundation with end-to-end ownership of websites, integrations, analytics, automation, and digital growth infrastructure. I thrive working independently in remote, cross-functional environments and translating business requirements into reliable, scalable systems. I routinely collaborate with marketing, content, logistics, finance, and external partners to deliver robust platforms across EU markets and beyond.

Paul Tanswell

Web Developer, Full Stack Developer, Front-End Developer, +2

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I am a senior digital operations specialist with 20+ years of experience building, maintaining, and optimising web platforms across e-commerce and enterprise environments. I bring a strong technical foundation with end-to-end ownership of websites, integrations, analytics, automation, and digital growth infrastructure. I thrive working independently in remote, cross-functional environments and translating business requirements into reliable, scalable systems. I routinely collaborate with marketing, content, logistics, finance, and external partners to deliver robust platforms across EU markets and beyond.…I am a senior digital operations specialist with 20+ years of experience building, maintaining, and optimising web platforms across e-commerce and enterprise environments. I bring a strong technical foundation with end-to-end ownership of websites, integrations, analytics, automation, and digital growth infrastructure. I thrive working independently in remote, cross-functional environments and translating business requirements into reliable, scalable systems. I routinely collaborate with marketing, content, logistics, finance, and external partners to deliver robust platforms across EU markets and beyond.

Available to hire

I am a senior digital operations specialist with 20+ years of experience building, maintaining, and optimising web platforms across e-commerce and enterprise environments. I bring a strong technical foundation with end-to-end ownership of websites, integrations, analytics, automation, and digital growth infrastructure.

I thrive working independently in remote, cross-functional environments and translating business requirements into reliable, scalable systems. I routinely collaborate with marketing, content, logistics, finance, and external partners to deliver robust platforms across EU markets and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Swedish

Advanced

Work Experience

Digital Generalist (Consultant, part-time) at Hikki AB

January 1, 2025 - Present

Digital support role focused on web platforms, systems, and growth activities. Maintained and improved website and digital platforms. Performed front-end updates and technical troubleshooting. Managed digital advertising (Google Ads, Meta) and performance follow-up. Supported analytics, reporting, and optimisation. Contributed to digital strategy and tooling decisions.

Web Operations Lead / Platform Owner at Sigr AB

January 1, 2021 - January 1, 2026

Owned and managed the Shopify-based e-commerce platform serving customers across multiple EU markets and internationally. Designed and maintained integrations between payments, logistics providers, ERP/accounting systems, analytics tools, and marketing platforms. Led technical implementation of structured data, SEO infrastructure, and search optimisation. Managed Google Ads and Meta advertising, overseeing campaign structure, tracking, and performance optimisation. Performed hands-on front-end development and troubleshooting (HTML, CSS, Liquid) to maintain platform stability and performance. Ensured day-to-day platform reliability, scalability, and compliance across cross-border sales environments. Worked closely with marketing, content, logistics, finance, and external partners in a largely remote, cross-functional setting.

Web Developer at Norrmejerier

January 1, 2005 - January 1, 2021

Web development role within the marketing department supporting multiple brands. Developed and maintained websites and CMS solutions. Worked with Content Studio CMS. Database work using SQL Server. Development in C#, ASP, and ASP.NET. Front-end development using HTML and CSS. SEO implementation and optimisation. Close collaboration with marketing and content teams. Brands included Norrmejerier, Västerbottensost, Gainomax, and Verum.

Software Developer at GKN Aerospace

January 1, 2000 - January 1, 2004

Software development within the defence and aerospace sector. Development of tactical software systems. Logistics management systems. E-learning applications.

Image Editor / Digital Production at Haynes Publishing

January 1, 1995 - January 1, 2000

Editorial role supporting book and digital publication workflows. Image processing and retouching using Photoshop. Photography and image preparation for print and digital. Support for Macintosh production environments and software. Collaboration with editorial and production teams.

Photographer / Photo Lab Manager at Disneyland Paris

January 1, 1992 - January 1, 1995

Social and corporate photography in an international environment. Daily operation of photo lab production. Quality control of image output. Supervision of a small production team.

Digital Operations Lead / Platform Owner at Sigr AB

January 1, 2021 - January 1, 2026

Built and ran the digital operations for a global direct-to-consumer cycling brand, with full ownership of the e-commerce platform, integrations, analytics, and digital growth infrastructure. Owned and managed the Shopify-based e-commerce platform serving customers across multiple EU markets and internationally. Designed and maintained integrations between payments, logistics providers, ERP/accounting systems, analytics tools, and marketing platforms. Led technical implementation of structured data, SEO infrastructure, and search optimisation. Managed Google Ads and Meta advertising, overseeing campaign structure, tracking, and performance optimisation. Performed hands-on front-end development and troubleshooting (HTML, CSS, Liquid) to maintain platform stability and performance. Ensured day-to-day platform reliability, scalability, and compliance across cross-border sales environments. Worked closely with marketing, content, logistics, finance, and external partners in a largely remot

Web Developer at Norrmejerier, Sweden

January 1, 2005 - January 1, 2021

Software Developer at GKN Aerospace, UK

January 1, 2000 - January 1, 2004

Software development within the defence and aerospace sector. Development of tactical software systems. Logistics management systems. E-learning applications. Development primarily using VB.NET and ASP.NET. Worked in structured, security-sensitive environments.

Image Editor / Digital Production at Haynes Publishing, UK

January 1, 1995 - January 1, 2000

Photographer / Photo Lab Manager at Disneyland Paris, France

January 1, 1992 - January 1, 1995

Social and corporate photography in an international environment. Daily operation of photo lab production. Quality control of image output. Supervision of a small production team.