Hi, I’m Paul D. Carter, a multidisciplinary creative leader with 10+ years shaping brand identity across packaging, digital, print, and retail. I've led cross-functional teams in both agency and in-house settings, delivering on-brand creative across every touchpoint. I have deep expertise in typography, layout, and storytelling through design, and I’m passionate about fostering collaboration and evolving visual identities from concept to execution. I’ve directed brand systems for national campaigns, created scalable logos and packaging, and mentored design staff while ensuring brand standards across signage, large-format displays, and digital experiences. I enjoy partnering with stakeholders to balance brand storytelling with marketing objectives and guiding high-quality creative from concept through production.…

Paul D. Carter

Hi, I’m Paul D. Carter, a multidisciplinary creative leader with 10+ years shaping brand identity across packaging, digital, print, and retail. I've led cross-functional teams in both agency and in-house settings, delivering on-brand creative across every touchpoint. I have deep expertise in typography, layout, and storytelling through design, and I’m passionate about fostering collaboration and evolving visual identities from concept to execution. I’ve directed brand systems for national campaigns, created scalable logos and packaging, and mentored design staff while ensuring brand standards across signage, large-format displays, and digital experiences. I enjoy partnering with stakeholders to balance brand storytelling with marketing objectives and guiding high-quality creative from concept through production.…

Available to hire

Hi, I’m Paul D. Carter, a multidisciplinary creative leader with 10+ years shaping brand identity across packaging, digital, print, and retail. I’ve led cross-functional teams in both agency and in-house settings, delivering on-brand creative across every touchpoint. I have deep expertise in typography, layout, and storytelling through design, and I’m passionate about fostering collaboration and evolving visual identities from concept to execution.

I’ve directed brand systems for national campaigns, created scalable logos and packaging, and mentored design staff while ensuring brand standards across signage, large-format displays, and digital experiences. I enjoy partnering with stakeholders to balance brand storytelling with marketing objectives and guiding high-quality creative from concept through production.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Arizona State University, EOSS Department
January 1, 2022 - Present
Lead creative strategy and production for the EOSS department's materials, including annual reports, brochures, digital campaigns, and print collateral. Oversee student design staff, providing art direction, mentorship, and project management across multiple concurrent deliverables. Ensure consistency of ASU brand standards across signage, large-format displays, billboards, and internal communications. Manage external vendors for print production and environmental graphic installation.
Graphic Designer Specialist at ASU Gammage
December 1, 2019 - September 19, 2025
Developed integrated marketing campaigns and visual assets for major theatrical performances and cultural events. Consulted on visual strategy and brand storytelling, contributing to high-impact design solutions across print and digital.
Creative Manager at Position Sports, Inc.
January 1, 2022 - September 19, 2025
Directed brand and marketing design for national sports events, retail activations, and digital campaigns. Created comprehensive brand systems and content strategies for multiple clients. Led the design and execution of sponsor decks, recap books, digital/social content, and web visuals—aligning creative with brand goals and consumer engagement strategies. Partnered with stakeholders to ensure timely delivery of high-quality creative, balancing brand storytelling with marketing objectives.
Freelance Graphic Designer/Creative Consultant at pdc2 Studios
January 1, 2008 - Present
Provide design leadership for clients in CPG, lifestyle, nonprofit, and service industries. Created and evolved logo and branding identities for companies such as Beat The Odds, Keep Haven Properties, and Kingdom Auto. Delivered cohesive brand systems, logos, packaging, and marketing assets for over 50 clients. Guide creative direction across campaigns with an emphasis on consistency, originality, and scalability.
Senior Graphic Designer at Arizona State University, EOSS Department
January 1, 2022 - Present
Lead creative strategy and production for EOSS department’s materials, including annual reports, brochures, digital campaigns, and print collateral. Oversee student design staff—art direction, mentorship, and project management across multiple concurrent deliverables. Ensure consistency of ASU brand standards across signage, large-format displays, billboards, and internal communications. Manage external vendors for print production and environmental graphic installation.
Graphic Designer Specialist at ASU Gammage
January 1, 2019 - September 19, 2025
Developed integrated marketing campaigns and visual assets for major theatrical performances and cultural events. Consulted on visual strategy and brand storytelling, contributing to high-impact design solutions across print and digital.
Creative Manager at Position Sports, Inc.
January 1, 2022 - September 19, 2025
Directed brand and marketing design for national sports events, retail activations, and digital campaigns. Created comprehensive brand systems and content strategies for multiple clients. Led the design and execution of sponsor decks, recap books, digital/social content, and web visuals—aligning creative with brand goals and consumer engagement strategies. Partnered with stakeholders to ensure timely delivery of high-quality creative, balancing brand storytelling with marketing objectives.
Freelance Graphic Designer/Creative Consultant at pdc2 Studios
January 1, 2008 - Present
Provide design leadership for clients in CPG, lifestyle, nonprofit, and service industries. Created and evolved logo and branding identities for Beat The Odds (Basketball Marketing & Events), Keep Haven Properties (Airbnb), and Kingdom Auto (Automotive). Delivered cohesive brand systems, logos, packaging, and marketing assets for over 50 clients. Guided creative direction across campaigns with an emphasis on consistency, originality, and scalability.
Senior Graphic Designer at Arizona State University EOSS Department
January 1, 2022 - Present
Lead creative strategy and production for the department’s materials (annual reports, brochures, digital campaigns, print collateral); oversee student design staff with art direction and project management; ensure ASU brand consistency across signage, large-format displays, and internal communications; manage external print and environmental graphic vendors.
Graphic Designer Specialist at ASU Gammage
January 1, 2019 - September 19, 2025
Developed integrated marketing campaigns and visual assets for major theatrical performances and cultural events; consulted on visual strategy and brand storytelling, contributing to high-impact design solutions across print and digital.
Creative Manager at Position Sports, Inc.
January 1, 2022 - September 19, 2025
Directed brand and marketing design for national sports events, retail activations, and digital campaigns; created comprehensive brand systems and content strategies for multiple clients; led design and execution of sponsor decks, recap books, digital/social content, and web visuals; partnered with stakeholders to ensure timely delivery of high-quality creative balancing brand storytelling with marketing objectives.
Freelance Graphic Designer/Creative Consultant at pdc2 Studios
January 1, 2008 - Present
Provide design leadership for clients in CPG, lifestyle, nonprofit, and service industries. Created and evolved logo and branding identities for Beat The Odds, Keep Haven Properties, and Kingdom Auto. Delivered cohesive brand systems, logos, packaging, and marketing assets for over 50 clients. Guided creative direction across campaigns with an emphasis on consistency, originality, and scalability.

Education

Master's of Fine Arts at Academy of Art University
September 14, 2009 - May 15, 2015
Bachelors of Arta at The Ohio State Univeristy
September 17, 2001 - December 14, 2007
Master of Fine Arts in Web and New Media at Academy of Art University, San Francisco, CA
January 11, 2030 - May 1, 2015
Bachelor of Arts and Science in Art and Technology at The Ohio State University, Columbus, OH
January 11, 2030 - December 1, 2007
Master of Fine Arts, Web and New Media at Academy of Art University
January 11, 2030 - May 1, 2015
Bachelor of Arts and Science, Art and Technology at The Ohio State University
January 11, 2030 - December 1, 2007
Master of Fine Arts at Academy of Art University
January 11, 2030 - May 1, 2015
Bachelor of Arts and Science at The Ohio State University
January 11, 2030 - December 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Transportation & Logistics, Education, Non-Profit Organization, Real Estate & Construction, Computers & Electronics, Other, Professional Services, Consumer Goods
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