Led end-to-end social media strategy for Foren and Rahi, developing platform-specific plans for Instagram and TikTok that increased engagement and conversions; managed content production, ad campaigns, influencer/community initiatives, and strategic content development.

Social Media Freelancer at Various Brands & Industries (Remote)

February 1, 2025 - May 1, 2025

Managed social media accounts and content creation for brands across dental, healthcare, skincare, online retail, and fashion; implemented data-driven strategies to boost engagement and conversions; optimized paid advertising across Facebook, Instagram, and Google Ads; conducted market research and trend analysis.

Marketing Intern at Anchor International

March 1, 2024 - May 1, 2024

Engaged with 50+ customers daily; achieved sales and engagement targets; led targeted digital campaigns; optimized marketing strategies for T-Mobile and ETNT Services; trained new team members.

Digital Marketing at Shaandvani

August 1, 2022 - January 1, 2023

Managed and mentored a 4-person creative team; developed high-impact social media campaigns; improved follower growth and engagement; designed a user-centric e-commerce website; implemented SEO-driven content and established a performance-tracking calendar.

Social Media Marketer at BASIC INDIA

January 1, 2022 - May 1, 2022

Designed and executed engaging social media campaigns; increased user engagement; conducted fashion trend research; organized a successful pop-up event; developed data-driven marketing strategies.

Social Media Marketing Manager at JAINSONS INTERNATIONAL (Fashion label)

May 1, 2025 - December 1, 2025

Led end-to-end social media strategy for Foren and Rahi, developing platform-specific plans for Instagram and TikTok that increased overall engagement by 45% and strengthened conversion rates by 30%. By leading creative direction and managing end-to-end content production (scheduling, editing, copywriting, concept development, styling, photoshoots, and reels), I drove a 50% boost in high-quality content output and elevated overall brand storytelling. Managed ad campaigns across Instagram and TikTok, optimizing spend through A/B testing and audience segmentation, leading to a 35% higher ROI. Built influencer and community-driven initiatives to expand brand reach, contributing to a 40% growth in followers across both brands and deeper audience engagement. Developed and implemented strategic content across platforms, blending product storytelling, trend-led ideas, campaigns, and brand visuals tailored to algorithm shifts and audience insights.

Social Media Freelancer at Remote - Multiple Brands & Industries

February 1, 2025 - May 1, 2025

Managed social media accounts and content creation for brands in dental, healthcare, skincare, online retail, and fashion, driving a 40% increase in engagement across platforms. Developed and executed data-driven social media strategies, boosting brand visibility and conversions by 30% through targeted campaigns. Optimized paid advertising on Facebook, Instagram, and Google Ads, improving ROI by 25% through A/B testing and audience segmentation. Conducted in-depth market research and trend analysis, ensuring campaigns aligned with consumer behavior, leading to a 20% increase in brand awareness. Tracked campaign performance using analytics tools, refining strategies to enhance KPIs such as reach, engagement, and conversion rates by 35%. Collaborated with cross-functional teams to create visually compelling and high-converting content, strengthening brand identity and increasing social media following by 50%.