A productivity brand that doesn’t feel like it’s constantly pressuring you.
The challenge was to create a visual identity for a time tracking app that avoided the obvious — no cold corporate dashboards, no generic “productivity” aesthetic.
The solution started with color. The vibrant lime green carries energy and movement, a sense of flow — not pressure. It wakes you up without being aggressive. Black anchors that intensity and gives the brand weight, separating tool from toy.
The logotype uses a script typeface that humanizes what could easily feel mechanical. Tracking time doesn’t need to feel like filling out spreadsheets. The choice was intentional: bring lightness to a category that usually takes itself too seriously.
The tone of voice follows — direct, short, almost impatient. “Built for busy minds”, “Forget usual clocks. Use Magic.” Lines that respect the time of people who don’t have time. No lengthy explanations, no endless feature lists.
The iconography was stripped down to essentials. Clean symbols, no ornamentation, functional at any size. The visual system as a whole was designed to be flexible yet recognizable — from the app to an Instagram post.
The result is a brand that communicates simplicity without being simplistic. One that has personality without being loud. One that makes users feel in control of their own time — not the other way around.

The brand’s redesign expresses the company’s growth and connects the drink with enthusiasts of unique sensory experiences.

The new packaging features custom typography, colors that highlight the drink, and illustrations that evoke nature, paying homage to the trees that lend personality to each flavor. Each bottle showcases a section of the Kiricó River, which flows through the farm on the coast of Mata de São João, Bahia.

The recipe, a legacy of five generations, reflects the cultural richness of the region. Thus, Kiricó renews its identity, honoring its roots and inviting people on a sensory journey through the tradition and innovation of Bahia artisanal cachaça.

Kiricó Cachaça, an artisanal product from the northern coast of Bahia, has refreshed its visual identity to appeal to a more sophisticated audience. A proprietary typography was developed, combining elegance and versatility while preserving the brand’s essence, marking the first significant change in almost a decade.

A label was created for each flavor, graphically highlighting the tree that characterizes the flavors, aromas, and textures of each drink. This also serves to exalt the natural ecosystem that surrounds the brand and its product.

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A vibrant celebration that has been exalting female protagonism in samba culture for a decade, invited us to create their commemorative visual identity for 10 years of history. Our challenge? To visually translate all the power of the female presence in one of the most emblematic musical genres of Brazilian culture, while expressing the essential values of the festival—accessibility, gender equity, and appreciation of our rich cultural heritage.

We created a visual identity that pulses with the energy, emotion, and ancestry of samba, all through a contemporary and inclusive lens. We played with a vibrant color palette that we affectionately named Laranja Rubro, Rosa do Cais, Riso Quente, Verde Maracá, Cacau, and Renda—bringing to life a visual language that celebrates both the roots and modernity of this quintessentially Brazilian cultural movement. In search of a truly authentic expression, we developed an exclusive proprietary typeface, designed point by point, whose curves and forms capture the expressiveness of samba and the female power that permeates the entire festival. The title came to life through this unique typeface, which dances between strength and musicality, with a composition that invites movement and fluidity, just like the rhythm itself.

Dreamed up, produced, and realized by a predominantly female team (82% of the team in the 2024 edition), Divas do Samba transcends the concept of a musical event—it’s a true platform that democratizes access to culture and embraces inclusion in its multiple facets. Our graphic solution incorporates elements that dialogue with the three fundamental pillars of the festival: accessibility, gender equity, and education, avoiding falling into stereotypes or overly obvious elements.

The result? An identity that reveres the rich history of samba while paving the way for a progressive and inclusive vision of the future. A project that not only celebrates the powerful female voices of this Brazilian cultural heritage but also invites the audience to dive in and reflect on the fundamental role of women in the construction of this artistic expression that is the soul of Brazil.