I'm Peggy Liu, a data-driven SEO specialist with 4+ years of experience helping global SaaS and mobile app brands boost organic visibility, improve site performance, and optimize content strategy. I’ve led end-to-end SEO programs in English and Chinese for SaaS products targeting the U.S. and international markets, delivering measurable growth in organic traffic and conversions. I combine AI-powered content initiatives with multilingual go-to-market plans to drive lead generation across markets. I leverage GA4, Google Search Console, Looker Studio, and SEMrush to monitor performance, identify opportunities, and iterate quickly.…

Peggy Liu

I'm Peggy Liu, a data-driven SEO specialist with 4+ years of experience helping global SaaS and mobile app brands boost organic visibility, improve site performance, and optimize content strategy. I’ve led end-to-end SEO programs in English and Chinese for SaaS products targeting the U.S. and international markets, delivering measurable growth in organic traffic and conversions. I combine AI-powered content initiatives with multilingual go-to-market plans to drive lead generation across markets. I leverage GA4, Google Search Console, Looker Studio, and SEMrush to monitor performance, identify opportunities, and iterate quickly.…

Available to hire

I’m Peggy Liu, a data-driven SEO specialist with 4+ years of experience helping global SaaS and mobile app brands boost organic visibility, improve site performance, and optimize content strategy. I’ve led end-to-end SEO programs in English and Chinese for SaaS products targeting the U.S. and international markets, delivering measurable growth in organic traffic and conversions.

I combine AI-powered content initiatives with multilingual go-to-market plans to drive lead generation across markets. I leverage GA4, Google Search Console, Looker Studio, and SEMrush to monitor performance, identify opportunities, and iterate quickly.

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Language

English
Fluent
Korean
Advanced
Chinese
Fluent
Spanish; Castilian
Intermediate

Work Experience

Digital Marketing Consultant at Perfect Corp
July 1, 2024 - Present
- Crafted and executed SEO strategies for official websites in the ENU market, boosting search visibility and driving targeted traffic with on-page and off-page optimization. - Utilized GA4, Google Data Studio, and other SEO tools to analyze site performance, generate insights, and refine marketing strategies. - Developed SEO-driven content for B2B and B2C products, leveraging keyword research to improve rankings and conversions.
Digital Marketing Specialist at Perfect Corp
July 1, 2024 - August 5, 2025
Formulated strategic plans for B2B SEO product pages and blogs after thorough competitor and audience preference analysis. Played a pivotal role in creating and optimizing B2B content, focusing on Beauty Tech SaaS solutions in English. Spearheaded SEO initiatives resulting in +289% YoY growth in total site traffic and +240% in organic blog traffic for the B2B ENU segment. Achieved +88% YoY growth in Marketing Qualified Leads through effective strategy implementation. Implemented SEO enhancements targeting Mandarin speakers for B2C content featuring four photo editing applications. Managed app promotions for the YouCam Perfect app, driving a 20% increase in user engagement through in-app marketing campaigns and data analysis. Provided support in organizing internal media press conferences.
Account Executive at Pilot PR Group | HAKUHODO
April 1, 2021 - August 5, 2025
- Orchestrated and supported 30+ Media Press Conferences, Product Launch Events, CSR events, and Consumer Events, for UNIQLO and LG Electronics Inc., Xiaomi Inc., Brand’s etc., showcasing adept event management skills. - Cultivated and nurtured connections with pertinent media outlets and influencers, effectively managing media interactions. - Collaborated in formulating, organizing, and executing client media strategies, while maintaining vigilant oversight of campaign progress. - Demonstrated flexibility by undertaking assorted account management responsibilities as assigned. - Proficiently moderated media interviews and facilitated media training for clients, taking the lead in implementing impactful media events such as press conferences and briefings. - Streamlined public relations activities by skillfully managing workflow, logistics, and communication with media and influencers.
Digital Marketing Specialist at Perfect Corp
June 1, 2021 - July 31, 2024
Led SEO strategy for B2B SaaS and B2C apps; achieved +289% YoY traffic and +240% organic blog growth; increased organic MQLs by 88% YoY through keyword optimization, on-page SEO, and content updates. Integrated SEO insights into Google Ads campaigns; tested AI-driven SEO tactics.
Account Executive at Pilot PR Group (Hakuhodo)
July 1, 2020 - April 30, 2021
Managed 30+ media events and launches for clients including UNIQLO, LG, and Xiaomi; built and maintained media and influencer relationships to drive coverage and visibility; supported content creation and press strategy for high-impact PR campaigns.

Education

Master of Science in Marketing at Pompeu Fabra University | Barcelona School of Management
September 1, 2024 - June 1, 2025
Bachelor of International Business at Yuan Ze University
September 1, 2015 - June 1, 2019
Exchange Student Program at Universitat Internacional de Catalunya
September 1, 2018 - February 1, 2019
Master of Science in Marketing at Barcelona School of Management, University Pompeu Fabra
September 1, 2024 - July 1, 2025
Bachelor of International Business (Major: Marketing / Minor: Human Resource Management) at Yuan Ze University
September 1, 2015 - June 1, 2019

Qualifications

Academic Gold Medal with Special Contribution Award
January 11, 2030 - October 27, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education
    paper FLOWWOW's Market Expansion in the U.S
    Analyzed Flowwow’s potential entry into the U.S. market through comprehensive industry research, competitor benchmarking, and consumer insights. Assessed market feasibility, identified key challenges and opportunities, and developed strategic recommendations for localization, marketing, and partnership models to support successful U.S. expansion.…