I am a data-driven SEO specialist with 4+ years of experience improving search visibility, website performance, and content strategy for global SaaS and mobile app brands. I am skilled in on-page and technical SEO, keyword research, and performance analytics using GA4, Google Search Console, and SEMrush. I have experience integrating SEO with AI-driven content initiatives and lead-generation strategies across multilingual markets, including bilingual (Chinese–English) localization for high-traffic beauty tech products. I am a United States citizen open to global opportunities.…

Peggy Liu

I am a data-driven SEO specialist with 4+ years of experience improving search visibility, website performance, and content strategy for global SaaS and mobile app brands. I am skilled in on-page and technical SEO, keyword research, and performance analytics using GA4, Google Search Console, and SEMrush. I have experience integrating SEO with AI-driven content initiatives and lead-generation strategies across multilingual markets, including bilingual (Chinese–English) localization for high-traffic beauty tech products. I am a United States citizen open to global opportunities.…

Available to hire

I am a data-driven SEO specialist with 4+ years of experience improving search visibility, website performance, and content strategy for global SaaS and mobile app brands. I am skilled in on-page and technical SEO, keyword research, and performance analytics using GA4, Google Search Console, and SEMrush.

I have experience integrating SEO with AI-driven content initiatives and lead-generation strategies across multilingual markets, including bilingual (Chinese–English) localization for high-traffic beauty tech products. I am a United States citizen open to global opportunities.

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Language

English
Advanced
Korean
Advanced
Chinese
Fluent
Spanish; Castilian
Beginner

Work Experience

Digital Marketing Consultant at Perfect Corp
July 1, 2024 - Present
- Crafted and executed SEO strategies for official websites in the ENU market, boosting search visibility and driving targeted traffic with on-page and off-page optimization. - Utilized GA4, Google Data Studio, and other SEO tools to analyze site performance, generate insights, and refine marketing strategies. - Developed SEO-driven content for B2B and B2C products, leveraging keyword research to improve rankings and conversions.
Digital Marketing Specialist at Perfect Corp
July 1, 2024 - August 5, 2025
Formulated strategic plans for B2B SEO product pages and blogs after thorough competitor and audience preference analysis. Played a pivotal role in creating and optimizing B2B content, focusing on Beauty Tech SaaS solutions in English. Spearheaded SEO initiatives resulting in +289% YoY growth in total site traffic and +240% in organic blog traffic for the B2B ENU segment. Achieved +88% YoY growth in Marketing Qualified Leads through effective strategy implementation. Implemented SEO enhancements targeting Mandarin speakers for B2C content featuring four photo editing applications. Managed app promotions for the YouCam Perfect app, driving a 20% increase in user engagement through in-app marketing campaigns and data analysis. Provided support in organizing internal media press conferences.
Account Executive at Pilot PR Group | HAKUHODO
April 1, 2021 - August 5, 2025
- Orchestrated and supported 30+ Media Press Conferences, Product Launch Events, CSR events, and Consumer Events, for UNIQLO and LG Electronics Inc., Xiaomi Inc., Brand’s etc., showcasing adept event management skills. - Cultivated and nurtured connections with pertinent media outlets and influencers, effectively managing media interactions. - Collaborated in formulating, organizing, and executing client media strategies, while maintaining vigilant oversight of campaign progress. - Demonstrated flexibility by undertaking assorted account management responsibilities as assigned. - Proficiently moderated media interviews and facilitated media training for clients, taking the lead in implementing impactful media events such as press conferences and briefings. - Streamlined public relations activities by skillfully managing workflow, logistics, and communication with media and influencers.

Education

Master of Science in Marketing at Pompeu Fabra University | Barcelona School of Management
September 1, 2024 - June 1, 2025
Bachelor of International Business at Yuan Ze University
September 1, 2015 - June 1, 2019
Exchange Student Program at Universitat Internacional de Catalunya
September 1, 2018 - February 1, 2019

Qualifications

Academic Gold Medal with Special Contribution Award
January 11, 2030 - October 27, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education
    paper FLOWWOW's Market Expansion in the U.S
    Analyzed Flowwow’s potential entry into the U.S. market through comprehensive industry research, competitor benchmarking, and consumer insights. Assessed market feasibility, identified key challenges and opportunities, and developed strategic recommendations for localization, marketing, and partnership models to support successful U.S. expansion.…